Best Master Data Management Software

Compare the Top Master Data Management Software as of June 2025

What is Master Data Management Software?

Master Data Management (MDM) software helps organizations create and maintain a unified, accurate, and consistent view of their critical business data across different systems. This software is used to manage key business entities such as customers, products, suppliers, and employees, ensuring that this data is accurate, consistent, and easily accessible. MDM software typically includes data governance, data quality, and data integration features to consolidate data from multiple sources, prevent duplicates, and maintain data integrity. It is crucial for organizations to ensure their data is reliable and can be trusted for decision-making, reporting, and compliance purposes. Compare and read user reviews of the best Master Data Management software currently available using the table below. This list is updated regularly.

  • 1
    D&B Connect

    D&B Connect

    Dun & Bradstreet

    Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.
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  • 2
    Senzing

    Senzing

    Senzing

    Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records into common entities in real time as new data is received. The complete view of all records related to every person or organization, across all of your internal and external data sources, can help you reduce costs and enable new revenue opportunities. Companies use Senzing entity resolution API to provide highly accurate views of people, organizations, and their relationships. You can deploy the Senzing entity resolution API on premises or in cloud-native deployments. Data remains in your ecosystem and never flows to Senzing. A free proof of concept can be completed in one day on AWS or on BareMetal. Senzing makes human-intelligent decisions without any pre-training or pre-tuning.
  • 3
    Plauti

    Plauti

    Plauti

    A complete data management platform native to Salesforce and Microsoft Dynamics. Verify, deduplicate, and unify siloed data. Execute smart single-click actions and intelligently assign any record, all within your CRM. Plauti is a Salesforce-native data management platform designed to ensure your customer data is accurate, complete, and actionable. It offers a seamless integration with Salesforce to verify, deduplicate, manipulate, and assign records automatically, empowering your teams to make faster, smarter decisions. Plauti’s end-to-end data orchestration ensures that your records are validated and routed correctly, enabling businesses to trust their CRM data at every stage of the record’s lifecycle. With Plauti, you can automate processes, maintain data integrity, and deliver better results without relying on external tools.
  • 4
    Binary Demand

    Binary Demand

    Binary Demand

    Data is the fuel to any successful sales and marketing strategy. Data deteriorates by 2% every month. The relevance of your data collated via email marketing naturally degrade by about 22.5% every year. The absence of accurate data can make or break a business’s marketing strategy. Therefore, the need of an accurate live database becomes indispensable. Binary Demands’ global contact database can help you overhaul your marketing campaigns and strategies. Your collated data deteriorates over a period of time. Binary Demand provides custom solutions to prevent wastage of your data by making up for its natural degradation. Our customised data solutions include standardisation, de-duping, cleansing, verification etc. This helps in creating a list of probable customers based of criterias such as geography, company size, job titles, industry, etc. Our high accuracy and low cost model makes us the best ROI generating list partner in the marketplace.
  • 5
    Creactives

    Creactives

    Creactives

    Creactives data assistants support requisitioners that are procurement’s internal clients by understanding their purchasing needs as described in their own natural language. Matcher and MG Prompt facilitate easy requisitioner discovery of the item(s) they need within existing master data or catalogs. If there are no matches, they properly categorize the new requisition. This helps procurement optimize processes and PO flows by minimizing incorrect categorizations that would otherwise lead to wasted time and money. Optimization of the purchasing process is impossible without a detailed understanding of current consumption patterns. TSV enables complex firms to analyze their consumption model automatically using a powerful spend analysis tool. Creactives software introduces ‘human-like reasoning to help you better understand your material master data. Creatives’ Product Master Data Suite is perfectly designed to manage material master data.
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