If you’ve long been waiting for the right time to score an Apple Watch, now’s the time. Amazon Prime Day happens on July 16 and 17, and we're seeing up to 32 percent off the Apple Watch Series 9, Series 8, and SE (2nd Gen). (The latter was our top fitness tracker for 2024 after testing.)

Fair warning: Apple gadgets tend to be popular picks during Prime Day, so we recommend shopping ASAP to ensure you get the watch you’re eyeing at a price you like.

Newest Technology
Watch Series 9
Apple Watch Series 9
Our Top 2024 Fitness Tracker
On Sale
Watch SE (2nd Gen)
Apple Watch SE (2nd Gen)
Now 29% Off
GPS and Cellular
Watch Series 8
Apple Watch Series 8

The Apple Watch SE (2nd Gen)our top fitness tracker for 2024—might be the most baseline model, but that doesn’t mean it isn’t loaded with tech specs. The model features GPS connectivity (though the cellular model is also on sale) so you can track runs, walks, and cycling. Plus, you’ll get a deep dive into your activity tracking, beyond just calories burned. The SE (2nd Gen) also features zone training insights based on your heart rate throughout workouts. Plus, the up-to-18-hour battery life has you covered for both long and short runs.

If you’re looking for the latest and greatest gadget, the Series 9 is the most recently released model on sale. Loaded with features like a blood oxygen monitor, cycle tracking, an ECG, a temperature sensor, and Double Tap, the smartwatch keeps you fully connected and engaged. An overall brighter screen display, plus all of the baseline features, round out the fitness tracker to be a top choice if you're into the newest tech specs.

If cellular connectivity is a must-have on your list, the Series 8 has the steepest price cut on a GPS and cellular model. You'll get almost the same specs as the Series 9, minus a few. It doesn't feature Double Tap or the ultra-bright screen, but you’ll still have a temperature sensor, blood oxygen monitor, ECG, and cycle tracking capability. It’s $170 off, which is the lowest price we've seen for this watch in a year.

Prime Day deals aren’t set to last past July 17, so if you don’t want to risk your favorite watch selling out—or worse, going back up to full price—take advantage of these deals while they last.

Shop Prime Day Apple Watch Deals


More Prime Day Deals

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Ellen McAlpine
Commerce Editor

Ellen McAlpine is a commerce editor and writer at Hearst Magazines, covering tech, fitness, lifestyle, and beyond. In her time as a writer, she’s covered everything from top tech items like running watches and ring lights to phone cases and beauty tools.