Partners Blog
What's new @ Google? Tips and tools for agencies
Maximize coverage this season with Opportunities Tab
Friday, October 30, 2009
For the sixth installment of the
Holiday Campaign Countdown series
, I am happy to share some tips on the
Opportunities tab
to ensure you're maximizing coverage for your clients this holiday season.
Opportunities tab serves as a central location for easy access to budget and keyword suggestions, as well as other AdWords tools you've used before.
(Click to view full size image)
The 'Budget Ideas' area will suggest you adjust your budget if your campaigns are missing out on valuable traffic due to budget constraints or increased click volume on keywords popular around the holidays. To help you decide, this section will demonstrate potential increased click and impression volume that would result from an increased investment.
The 'Keyword Ideas' area will provide automatically customized keyword suggestions based on your client's website, account information, and actual searches on Google.com. Like the budget suggestions, you will be able to see the traffic increase that would result from including additional keywords. Since some suggestions are based on actual searches performed on Google.com, you may find some cost-effective long tail keywords to add to your client's list. The tool will even suggest specific campaigns and ad groups in which to add these keywords. The best part is - you can add them right from the tab into the campaigns!
You'll also notice that other familiar AdWords tools are available on the Opportunities tab on the lower left hand side of the page.
You know your clients' businesses best - so please assess our suggestions with your clients' goals in mind.
Finally, visit this tab often - we'll be refreshing suggestions every few weeks and adding new features soon!
For additional information on the Opportunities tab, visit the
AdWords Help Center
.
Posted by Erin McMahon, Agency Team
Retail blog: the gift that keeps on giving
Tuesday, October 27, 2009
The snow showers which dusted the Northeast last week were a great (albeit chilly) reminder that the holidays will be here before we know it. To help keep your spirits warm, the fifth installment in our
Holiday Campaign Countdown series
brings you a gift that keeps on giving - daily holiday posts on the
Google Retail blog
, which will run through the end of 2009.
These posts will provide you with useful data to better understand consumer intentions and purchase trends so that you may refine your clients' marketing plans accordingly.
For a little taste of what's to come, check out the posts on
holiday purchase trends to date
and
early bird vs. last minute shoppers data
.
Interested in having these posts delivered right to your inbox? Subscribe to the Retail blog
here
.
Posted by Katie Wasilenko, Agency Marketing
Google Website Optimizer API webinar
Monday, October 26, 2009
You may have read about the
recent launch
of the Google Website Optimizer Experiment Management API, which allows you to run Website Optimizer experiments without touching a website's code.
If you're interested in learning more about the API, please join the Website Optimizer engineers for a webinar on October 28th at 10AM PDT. You'll learn how the API works and
CrownPeak
and Blast Advanced Media's
Motivity CMS
will demonstrate how they've integrated Website Optimizer into their platforms.
Register for the webinar here
, and we hope you can attend.
Posted by Trevor Claiborne, Website Optimizer Team
Upcoming webinars to get you thinking
Friday, October 23, 2009
In the coming weeks Google's marketing teams will be hosting webinars on the DoubleClick Ad Exchange, how to reach physicians online, and planning for 2010.
In reading this and other posts, you're probably thinking, "There's a lot of 'Think' resources out there." You're right! We've got
Think with Google
webinars, focusing on cross-industry research and best practices; Think{Industry} webinars and events, highlighting research and trends to help inform vertical-specific marketing strategies; and
Think2010
, resources to help you get ahead during the recovery. Lots to think about!
Additional details and registration information can be found below.
DoubleClick Ad Exchange Overview
In September, we launched DoubleClick Ad Exchange, an open and transparent marketplace that aggregates buyers and sellers of online display advertising. Join us for a one hour webinar which covers what the Ad Exchange is, how it impacts pricing, inventory and the Google Content Network, and what solution to choose.
Date: Tuesday, October 27, 2009 11:30amPST / 1:30pmCST / 2:30pmEST
Event password: ad
Registration password: agency1
Register
here
ThinkHealth with Google - Connecting with Physicians Online
Google recently conducted a study on how physicians use the Internet, and specifically search, as a part of their clinical practice. Join us for a webinar to review how physicians use the web for health, medical and prescription drug information, which they use to make health decisions. The insights will help you best utilize the Internet and search to adapt marketing programs to target physicians.
Date: Thursday, November 5, 2009 11amPST / 1pmCST / 2pmEST
Register
here
Think2010: Four Winning Moves for 2010
In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. Join us as Bonita Stewart, Managing Director, US Sales, leads a discussion on four winning marketing strategies you can utilize to prepare your business for success in 2010 and beyond.
Date: Tuesday, November 10, 2009 10amPST / 12pmCST / 1pmEST
Register
here
Posted by Agency Ad Solutions Blog Team
It's all about the conversions
Friday, October 23, 2009
There are a lot of metrics that matter to your clients when evaluating performance, but one of the most important figures for your clients' success is conversions. Our Google teammates in the UK have started a blog called the
Conversion Room
that focuses on how to use Google tools to measure and increase the number of conversions your clients receive.
Occasionally, some of the information may be UK-focused, but you'll find the overwhelming majority of tips and tools to be applicable no matter where you're located, such as how to use the
Search Based Keyword Tool to find high-converting keywords
. We hope you find the Conversion Room blog useful. Bookmark it, follow it with Friend Connect, or subscribe via RSS, and get hands-on with your conversion knowledge.
Posted by Agency Ad Solutions Blog Team
AdWords API v2009 updates - released, future and deprecated features
Thursday, October 22, 2009
We're happy to announce the newest version of AdWords API v2009 beta -- v200909. If you're a current API user, check out the updates below. If you're not yet using the API, please visit the Google AdWords API
homepage
for information on getting started.
New Features
Asynchronous calls
- Asynchronous calls allow you to work with large sets of data faster and more easily. Instead of having to wait for our system to fully complete your request before you can make another one, you’re now able to make another call as soon as the API service confirms that it has received your previous call. No more waiting for the server to complete large requests. v2000909 will also continue to support synchronous methods.
Keyword and placement ideas
- With the new TargetingIdeaService, you'll be able to get keyword and placement ideas through the API, using the functionality of the
Search-based Keyword Tool
.
Location Extensions preview
- Limited location extensions functionality is now available as a preview of the full functionality in development.
For a complete list of the changes in v200909, please see our
release notes
.
Coming Soon
Over the next few months, we'll continue to introduce new features and additional AdWords functionality. Feature updates include ReportService and the ability to pre-check for errors.
Deprecated Services
With the release of equivalent functionality in v200909, the following v13 services are now deprecated:
CampaignService
,
AdGroupService
,
CriterionService
,
AdService
,
InfoService
,
KeywordToolService
,
SiteSuggestionService
.
As v2009 introduces some new concepts and features, we have extended the sunset period for deprecated services to 6 months. Accordingly, the deprecated v13 services will be turned off on April 22, 2010. If you haven't already begun migrating your systems to the v2009 API, we strongly encourage you to start right away. The deprecation of remaining v13 services (
AccountService
,
TrafficEstimatorService
, and
ReportService
) and accompanying sunset dates will be announced in the future.
As with every new version of the AdWords API, we strongly encourage you to review the resources in the
Developer's Guide
to learn more. Additionally, if you aren't using the
AdWords API client libraries
yet, this is a good time to check them out as they are designed to work with both v2009 and v13.
Posted by Shreyas Doshi, Product Manager and Adam Wooley, Product Marketing Manager
Google Analytics new features announced
Tuesday, October 20, 2009
Google Analytics just stepped out with a host of new features today, enhancing the product to further meet the needs of a range of businesses. There are eight new features, and we've selected two of our favorites as a sneak peek:
New engagement goals:
You can now set goals for Time On Site and Pages Per Visit to help measure user engagement and branding success on your client's site. In addition, you can now define up to 20 goals per profile.
Analytics Intelligence:
Everyone wants more data, but evaluating it all can be a battle. Analytics Intelligence aims to help ease the process, with automatic alerts to significant changes in the data patterns of your site metrics. You'll be able to identify sudden, uncharacteristic changes in traffic patterns so that you can diagnose the issue and react more quickly.
Read all about the new features in the
Google Analytics Blog post
, and check out the associated videos on the
Google Analytics YouTube Channel
.
Posted by Agency Ad Solutions Blog Team
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