Michael Wu at Vircomm14 - 'The Science of Sustained Engagement'

3. März 20140 gefällt mir511 aufrufe

FeverBee Limited

2/19/2014

▪
•
•

▪
•
•
•
•

▪

▪
▪
▪

8

2/19/2014

∞

∞

𝑓 𝑥 𝑑𝑥 =
0

𝑔 𝑥 𝑑𝑥
0

11

2/19/2014

▪
▪
•
•

•
•

▪
▪

•
•

▪

15

2/19/2014

▪
▪
•
•

▪
▪



▪
•
•
•
•
•

▪

16

Empfohlen

Jack Wallington at Vircomm14 - 'Using data to win hearts and minds'FeverBee Limited

This document discusses optimizing the first month experience for new members of an online community. It outlines steps taken to improve registration rates and early engagement, including optimizing calls to action, registration forms and routes, introducing a post as part of registration, and welcoming new members. These efforts led to an 80% year-over-year growth in active registrations. Going forward, the focus will be on retention of new members.

How To Do A MUCH Better Job Emailing Your Members - Tamara GielenFeverBee Limited

Professor Paul Resnick at Vircomm14 – 'Motivating Contribution: 5 theories an...FeverBee Limited

This document discusses theories and design claims related to motivating contribution in online communities. It begins by outlining some of the challenges faced by online communities in starting up and maintaining engagement. It then discusses an evidence-based approach to social design where theoretical literature is mined to generate design claims about the effects of different social design decisions. Several theories are outlined, including social impact theory, social proof, goal setting theory, and theories of intrinsic motivation. The roles of theory are identified as helping to identify challenges, guide solutions, and predict effects. Specific design claims are then presented related to encouraging contributions through requests, goal setting, and intrinsic/extrinsic motivation.

Joe Cothrel (Lithium): How To Increase Engagement In Your Online CommunityFeverBee Limited

Kevin Hillstrom at Vircomm14 - 'Mine that data - A cold hard dose of reality'FeverBee Limited

This document presents a series of arguments questioning whether customer communities and social media engagement actually translate to increased sales and profits for businesses. It provides examples of companies like Dell, Pepsi, and Lady Gaga that saw engagement metrics rise but sales decline. It argues that community experts often focus on engagement over business metrics and contradicts their own advice. The document suggests community teams need to demonstrate how their work aligns with and contributes to executive goals around increasing sales, profits, and business success in order to gain support. It acknowledges the impact of communities likely varies based on company size and other factors.

Annie Mullins (I4DW): Mastering Individual Risk in CommunitiesFeverBee Limited

Why Robins Don't Drink Milk And People Don't Share Knowledge - Judith ParkerFeverBee Limited

People are motivated to share knowledge for self-interested reasons like recognition, learning, and feeling empowered. However, changing sharing behaviors is difficult as knowledge tends to stay attached to individuals. An effective knowledge management approach takes a systems perspective and uses people's self interests to motivate sharing. It provides tools and processes for sharing where users naturally engage, like existing websites and meetings. Content should be timely, relevant and accurate to attract sharing and learning. Barriers to sharing should also be investigated to improve the system over time.

Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your C...FeverBee Limited

Dianne Kibby - How To Build A Community For A Highly Technical AudienceFeverBee Limited

Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited

Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...FeverBee Limited

The Skills You Need To Make The Next Jump In Your Online Engagement Career - ...FeverBee Limited

The document provides an overview of microskills that can be used to improve communication and influence others. It discusses attending behaviors, questioning, responding, observing, noting meaning, confronting, focusing, and influencing. Specific techniques are described for each microskill, like active listening, paraphrasing, reframing, and providing feedback. The document emphasizes that developing these microskills is an iterative process to build understanding, credibility, and drive long-term behavior change.

Loree Draude - How To Measure The ROI Of Your B2B CommunityFeverBee Limited

Maria Ogneva - How To Encourage Employee Participation In Your CommunityFeverBee Limited

The document discusses 10 steps for encouraging employee participation in a company community. The steps include having empathy for employees, providing guardrails and clear processes, making participation easy and rewarding, helping leaders lead by example, creating conditions for ownership and participation, using online workspaces, and focusing on developing good habits rather than just goals. The overall aim is to engage employees and scale the community while uncovering knowledge and finding better solutions.

How to read your members’ minds - Stephanie BeadellFeverBee Limited

We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data. Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions. You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.

Building A Powerful Sense of Community - MozCon 2014FeverBee Limited

Caty Kobe - How To Create A Community Development PlanFeverBee Limited

A Detailed Breakdown of Microsoft's Online Tech CommunityFeverBee Limited

Breakdown of StackOverflow's Online CommunityFeverBee Limited

A breakdown of Airbnb's Online Host CommunityFeverBee Limited

A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited

Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited

How To Rapidly Grow Your Online Community - Going For The Big WinsFeverBee Limited

Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited

This document discusses how developing powerful audience personas can help with online engagement. It explains that personas are fictional representations of audience segments that are based on their needs and motivations. The document outlines a process for creating personas that involves starting with broad audience segments, understanding what motivates those segments, and then building out fictional personas. It recommends using techniques like surveys, focus groups, and social media analysis to inform the persona creation. Finally, the document stresses that personas should not just be created but also used across marketing activities like content, discussions, and analytics.

What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited

Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London

Building International Communities - Ed GiansanteFeverBee Limited

Companies have a global reach and with the power of internet and using social media, it's possible to engage with them any where in the world. But how can we do that effectively? Can we build communities locally? Is it worth it? What are important factors that will help it being successful and risks associated with it? Dropbox has over 400 million users around the world and with such large scale it may seem impossible to engage with users individually. In this talk, Ed will present some of the ways in which his team is working to not only engage users locally but also delight them.

You Can't Build A Passionate Community If No-One Can Find You - Dominic WoodmanFeverBee Limited

You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have

Legal Issues For Online Communities - David DeakinFeverBee Limited

Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.

How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited

In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.

The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited

Weitere ähnliche Inhalte

Andere mochten auch (9)