Cómo crear y subir creatividades

En esta guía, se explica cómo subir recursos de creatividad y crear recursos de Creative de Display & Video 360 con la API de Display & Video 360 advertisers.assets y los servicios de advertisers.creatives.

Requisitos previos

Completa los siguientes pasos antes de crear creatividades con la API de Display & Video 360.

  1. Crea y autoriza un proyecto de API.

  2. Asegúrate de que tu perfil de usuario de Display & Video 360, identificado por una dirección de correo electrónico de usuario o cuenta de servicio, tenga permisos de lectura y escritura para el anunciante. Si no tienes permisos de lectura y escritura, comunícate con un usuario Administrador existente de tu equipo.

Cómo crear una creatividad nueva

La compilación de una creatividad nueva con recursos nuevos a través de la API de Display & Video 360 requiere al menos dos solicitudes a la API. El primero sube un recurso de creatividad y el segundo construye el objeto de creatividad.

Sube un recurso

Para subir la creatividad necesaria assets a Display & Video 360, llama al método advertisers.assets.upload.

El recurso debe estar asignado al mismo anunciante que la creatividad.

Después de subir un recurso, la API muestra una respuesta que incluye el objeto asset. No podrás recuperar este objeto asset más adelante, así que toma nota del mediaId correspondiente. El mediaId de este recurso se usa para asignarlo a una creatividad.

Los tipos de creatividades específicos solo aceptan tipos de archivos específicos como recursos en roles de recursos específicos. Consulta el Centro de ayuda para obtener más información sobre cómo elegir los tipos de archivos correctos para tus creatividades.

Este es un ejemplo de cómo subir un recurso:

Java

// Create the asset upload request content.
CreateAssetRequest content = new CreateAssetRequest();
content.setFilename(asset-filename);

// Create input stream for the creative asset.
InputStreamContent assetStream = new InputStreamContent(
   getMimeType(asset-filename),
   new FileInputStream(asset-path));

// Configure the asset upload request.
Assets.Upload assetRequest = service.advertisers().assets()
   .upload(advertiser-id, content, assetStream);

// Upload the asset.
CreateAssetResponse assetResponse = assetRequest.execute();

// Display the new asset media ID.
Asset asset = assetResponse.getAsset();
System.out.printf("The asset has been upload with media ID %s",
   asset.getMediaId());

En este ejemplo, se usa la siguiente función auxiliar para encontrar el tipo MIME del archivo:

import java.net.FileNameMap;
import java.net.URLConnection;

private static String getMimeType(String fileName) {

  // Parse filename for appropriate MIME type.
  FileNameMap fileNameMap = URLConnection.getFileNameMap();
  String mimeType = fileNameMap.getContentTypeFor(fileName);

  // If MIME type was found, return it.
  if (mimeType != null) {
    return mimeType;
  }

  // Otherwise, return a default value.
  return "application/octet-stream";
}

Python

# Create the request body.
body = {
    'filename': asset-filename
}

# Create upload object.
media = MediaFileUpload(asset-path)
if not media.mimetype():
  media = MediaFileUpload(asset-path, 'application/octet-stream')

# Upload the asset.
response = service.advertisers().assets().upload(
    advertiserId=advertiser-id,
    body=body,
    media_body=media
).execute()

# Display the new asset media ID.
print("Asset was created with media ID %s." % response['asset']['mediaId'])

PHP

$body = new Google_Service_DisplayVideo_CreateAssetRequest();
$body->setFilename(asset-filename);

$optParams = array(
    'data' => file_get_contents(asset-path),
    'mimeType' => mime_content_type(asset-filename),
    'uploadType' => 'media'
);

// Call the API, uploading the asset file to Display & Video 360.
$result = $service->advertisers_assets->upload(
    advertiser-id,
    $body,
    $optParams
);

// Display the new asset media ID.
printf(
    'Asset was created with media ID %s.',
    $result->getAsset()->getMediaId()
);

cURL

curl --request POST \
  'https://displayvideo.googleapis.com/upload/v4/advertisers/advertiser-id/assets?uploadType=multipart'
  --header 'Authorization: Bearer access-token' \
   -F "data={\"filename\": \"asset-filename\"};type=application/json;charset=UTF-8" \
   -F "file=@asset-path;type=asset-mime-type"

Crea la creatividad

Después de subir recursos y obtener sus IDs de medios, puedes compilar objetos Creative completos con ellos.

Usa el método advertisers.creatives.create para crear un Creative nuevo. Cada tipo de creatividad solo requiere un subconjunto de los campos Creative.

Consulta el anexo de esta guía para obtener detalles sobre cómo asignar campos de la IU a los campos de la API correspondientes para cada tipo de creatividad.

Estos son ejemplos de cómo crear creatividades de video, HTML5 y gráficos nativos:

Display nativo

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set native creative type.
creative.setCreativeType("CREATIVE_TYPE_NATIVE");

// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);

// Create list for asset associations.
List<AssetAssociation> assetAssociations = new ArrayList<AssetAssociation>();

// Assign the image asset to a role.
AssetAssociation mainImageAssetAssociation = new AssetAssociation();
mainImageAssetAssociation.setAsset(new Asset().setMediaId(image-asset-media-id));
mainImageAssetAssociation.setRole("ASSET_ROLE_MAIN");
assetAssociations.add(mainImageAssetAssociation);

// Assign the logo asset to a role.
AssetAssociation iconAssetAssociation = new AssetAssociation();
iconAssetAssociation.setAsset(new Asset().setMediaId(logo-asset-media-id));
iconAssetAssociation.setRole("ASSET_ROLE_ICON");
assetAssociations.add(iconAssetAssociation);

// Create and assign advertiser name asset.
Asset advertiserNameAsset = new Asset();
advertiserNameAsset.setContent(advertiser-name);
AssetAssociation advertiserNameAssetAssociation = new AssetAssociation();
advertiserNameAssetAssociation.setAsset(advertiserNameAsset);
advertiserNameAssetAssociation.setRole("ASSET_ROLE_ADVERTISER_NAME");
assetAssociations.add(advertiserNameAssetAssociation);

// Create and assign headline asset.
Asset headlineAsset = new Asset();
headlineAsset.setContent(headline);
AssetAssociation headlineAssetAssociation = new AssetAssociation();
headlineAssetAssociation.setAsset(headlineAsset);
headlineAssetAssociation.setRole("ASSET_ROLE_HEADLINE");
assetAssociations.add(headlineAssetAssociation);

// Create and assign body text asset.
Asset bodyTextAsset = new Asset();
bodyTextAsset.setContent(body-text);
AssetAssociation bodyTextAssetAssociation = new AssetAssociation();
bodyTextAssetAssociation.setAsset(bodyTextAsset);
bodyTextAssetAssociation.setRole("ASSET_ROLE_BODY");
assetAssociations.add(bodyTextAssetAssociation);

// Create and assign caption URL asset.
Asset captionUrlAsset = new Asset();
captionUrlAsset.setContent(caption-url);
AssetAssociation captionUrlAssetAssociation = new AssetAssociation();
captionUrlAssetAssociation.setAsset(captionUrlAsset);
captionUrlAssetAssociation.setRole("ASSET_ROLE_CAPTION_URL");
assetAssociations.add(captionUrlAssetAssociation);

// Create and assign call to action asset.
Asset callToActionAsset = new Asset();
callToActionAsset.setContent(call-to-action);
AssetAssociation callToActionAssetAssociation = new AssetAssociation();
callToActionAssetAssociation.setAsset(callToActionAsset);
callToActionAssetAssociation.setRole("ASSET_ROLE_CALL_TO_ACTION");
assetAssociations.add(callToActionAssetAssociation);

// Create and set the list of creative assets.
creative.setAssets(assetAssociations);

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(landing-page-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_NATIVE',
   'dimensions': {
       'heightPixels': creative-height-pixels,
       'widthPixels': creative-width-pixels
   },
   'assets': [
       {
           'asset': {'mediaId' : image-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       },
       {
           'asset': {'mediaId' : logo-asset-media-id},
           'role': 'ASSET_ROLE_ICON'
       },
       {
           'asset': {'content' : advertiser-name},
           'role': 'ASSET_ROLE_ADVERTISER_NAME'
       },
       {
           'asset': {'content' : headline},
           'role': 'ASSET_ROLE_HEADLINE'
       },
       {
           'asset': {'content' : body-text},
           'role': 'ASSET_ROLE_BODY'
       },
       {
           'asset': {'content' : caption-url},
             'role': 'ASSET_ROLE_CAPTION_URL'
       },
       {
           'asset': {'content' : call-to-action},
           'role': 'ASSET_ROLE_CALL_TO_ACTION'
       },
   ],
   'exitEvents': [
       {
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': landing-page-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set native creative type.
$creative->setCreativeType('CREATIVE_TYPE_NATIVE');

// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);

// Create list for asset associations.
$assetAssociations = array();

// Assign the image asset to a role.
$imageAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$imageAsset = new Google_Service_DisplayVideo_Asset();
$imageAsset->setMediaId(image-asset-media-id);
$imageAssetAssoc->setAsset($imageAsset);
$imageAssetAssoc->setRole('ASSET_ROLE_MAIN');
$assetAssociations[] = $imageAssetAssoc;

// Assign the logo asset to a role.
$iconAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$iconAsset = new Google_Service_DisplayVideo_Asset();
$iconAsset->setMediaId(logo-asset-media-id);
$iconAssetAssoc->setAsset($iconAsset);
$iconAssetAssoc->setRole('ASSET_ROLE_ICON');
$assetAssociations[] = $iconAssetAssoc;

// Create and assign advertiser name asset.
$advNameAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$advNameAsset = new Google_Service_DisplayVideo_Asset();
$advNameAsset->setContent(advertiser-name);
$advNameAssetAssoc->setAsset($advNameAsset);
$advNameAssetAssoc->setRole('ASSET_ROLE_ADVERTISER_NAME');
$assetAssociations[] = $advNameAssetAssoc;

// Create and assign headline asset.
$headlineAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$headlineAsset = new Google_Service_DisplayVideo_Asset();
$headlineAsset->setContent(headline);
$headlineAssetAssoc->setAsset($headlineAsset);
$headlineAssetAssoc->setRole('ASSET_ROLE_HEADLINE');
$assetAssociations[] = $headlineAssetAssoc;

// Create and assign body text asset.
$bodyTextAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$bodyTextAsset = new Google_Service_DisplayVideo_Asset();
$bodyTextAsset->setContent(body-text);
$bodyTextAssetAssoc->setAsset($bodyTextAsset);
$bodyTextAssetAssoc->setRole('ASSET_ROLE_BODY');
$assetAssociations[] = $bodyTextAssetAssoc;

// Create and assign caption URL asset.
$captionUrlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$captionUrlAsset = new Google_Service_DisplayVideo_Asset();
$captionUrlAsset->setContent(caption-url);
$captionUrlAssetAssoc->setAsset($captionUrlAsset);
$captionUrlAssetAssoc->setRole('ASSET_ROLE_CAPTION_URL');
$assetAssociations[] = $captionUrlAssetAssoc;

// Create and assign call to action asset.
$cToAAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$cToAAsset = new Google_Service_DisplayVideo_Asset();
$cToAAsset->setContent(call-to-action);
$cToAAssetAssoc->setAsset($cToAAsset);
$cToAAssetAssoc->setRole('ASSET_ROLE_CALL_TO_ACTION');
$assetAssociations[] = $cToAAssetAssoc;

// Set the list of creative assets.
$creative->setAssets($assetAssociations);

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(landing-page-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);

HTML5

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set standard creative type.
creative.setCreativeType("CREATIVE_TYPE_STANDARD");

// Create a dimensions object.
Dimensions dimensions = new Dimensions();
dimensions.setHeightPixels(creative-height-pixels);
dimensions.setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
creative.setDimensions(dimensions);

// Assign the HTML5 asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(html5-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");

// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_STANDARD',
   'dimensions': {
       'heightPixels': creative-height-pixels,
       'widthPixels': creative-width-pixels
   },
   'assets': [
       {
           'asset': {'mediaId' : html5-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       }
   ],
   'exitEvents': [
       {
           'name': exit-event-name,
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': exit-event-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("Creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set standard creative type.
$creative->setCreativeType('CREATIVE_TYPE_STANDARD');

// Create a dimensions object.
$dimensions = new Google_Service_DisplayVideo_Dimensions();
$dimensions->setHeightPixels(creative-height-pixels);
$dimensions->setWidthPixels(creative-width-pixels);

// Add the dimensions object to the creative object.
$creative->setDimensions($dimensions);

// Assign the HTML asset to a role.
$htmlAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$htmlAsset = new Google_Service_DisplayVideo_Asset();
$htmlAsset->setMediaId(html5-asset-media-id);
$htmlAssetAssoc->setAsset($htmlAsset);
$htmlAssetAssoc->setRole('ASSET_ROLE_MAIN');

// Create and set the list of creative assets.
$creative->setAssets(array($htmlAssetAssoc));

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);

Video

Java

// Create a creative object.
Creative creative = new Creative();
creative.setDisplayName(display-name);
creative.setEntityStatus("ENTITY_STATUS_ACTIVE");
creative.setHostingSource("HOSTING_SOURCE_HOSTED");

// Set video creative type.
creative.setCreativeType("CREATIVE_TYPE_VIDEO");

// Assign the video asset to a role.
AssetAssociation assetAssociation = new AssetAssociation();
assetAssociation.setAsset(new Asset().setMediaId(video-asset-media-id));
assetAssociation.setRole("ASSET_ROLE_MAIN");

// Create and set the list of creative assets.
creative.setAssets(ImmutableList.of(assetAssociation));

// Create an exit event.
ExitEvent exitEvent = new ExitEvent();
exitEvent.setName(exit-event-name);
exitEvent.setType("EXIT_EVENT_TYPE_DEFAULT");
exitEvent.setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
creative.setExitEvents(ImmutableList.of(exitEvent));

// Configure the create request.
Creatives.Create request =
   service.advertisers().creatives().create(advertiser-id, creative);

// Send the request.
Creative response = request.execute();

// Display the new creative.
System.out.printf(
   "Creative %s was created.\n",
   response.getName());

Python

# Create a creative object.
creative_obj = {
   'displayName': display-name,
   'entityStatus': 'ENTITY_STATUS_ACTIVE',
   'hostingSource': 'HOSTING_SOURCE_HOSTED',
   'creativeType': 'CREATIVE_TYPE_VIDEO',
   'assets': [
       {
           'asset': {'mediaId' : video-asset-media-id},
           'role': 'ASSET_ROLE_MAIN'
       }
   ],
   'exitEvents': [
       {
           'name': exit-event-name,
           'type': 'EXIT_EVENT_TYPE_DEFAULT',
           'url': exit-event-url
       }
   ]
}

# Create the creative.
creative = service.advertisers().creatives().create(
   advertiserId=advertiser-id,
   body=creative_obj
).execute()

# Display the new creative.
print("creative %s was created." % creative["name"])

PHP

// Create a creative object.
$creative = new Google_Service_DisplayVideo_Creative();
$creative->setDisplayName(display-name);
$creative->setEntityStatus('ENTITY_STATUS_ACTIVE');
$creative->setHostingSource('HOSTING_SOURCE_HOSTED');

// Set video creative type.
$creative->setCreativeType('CREATIVE_TYPE_VIDEO');

// Assign the video asset to a role.
$videoAssetAssoc = new Google_Service_DisplayVideo_AssetAssociation();
$videoAsset = new Google_Service_DisplayVideo_Asset();
$videoAsset->setMediaId(video-asset-media-id);
$videoAssetAssoc->setAsset($videoAsset);
$videoAssetAssoc->setRole('ASSET_ROLE_MAIN');

// Create and set the list of creative assets.
$creative->setAssets(array($videoAssetAssoc));

// Create an exit event.
$exitEvent = new Google_Service_DisplayVideo_ExitEvent();
$exitEvent->setName(exit-event-name);
$exitEvent->setType('EXIT_EVENT_TYPE_DEFAULT');
$exitEvent->setUrl(exit-event-url);

// Create and set the list of exit events for the creative.
$creative->setExitEvents(array($exitEvent));

// Send the create request.
$result = $this->service->advertisers_creatives->create(
    advertiser-id,
    $creative
);

printf('Creative %s was created.', $result['name']);