イベント当日にセールの詳細を発表する場合は、まず、イベントに関する一般的な情報を前もって該当ページに掲載し、そのページがセールに関連していることを Google が把握できるようにします。次に、更新したコンテンツが速やかにインデックスに登録される可能性を高めるため、更新後にページの再クロールを Google に依頼します。
[[["わかりやすい","easyToUnderstand","thumb-up"],["問題の解決に役立った","solvedMyProblem","thumb-up"],["その他","otherUp","thumb-up"]],[["必要な情報がない","missingTheInformationINeed","thumb-down"],["複雑すぎる / 手順が多すぎる","tooComplicatedTooManySteps","thumb-down"],["最新ではない","outOfDate","thumb-down"],["翻訳に関する問題","translationIssue","thumb-down"],["サンプル / コードに問題がある","samplesCodeIssue","thumb-down"],["その他","otherDown","thumb-down"]],[],[[["\u003cp\u003eGoogle Search is expanding the deals carousel to more sales events beyond Black Friday and Cyber Monday to help businesses reach more shoppers.\u003c/p\u003e\n"],["\u003cp\u003eBusinesses should create dedicated pages for all promotional events, including relevant images and event descriptions in the title and page content.\u003c/p\u003e\n"],["\u003cp\u003eTo ensure timely indexing, create pages early, follow SEO best practices, and request recrawling after updating content for day-of-event reveals.\u003c/p\u003e\n"],["\u003cp\u003eOptimizing for the deals carousel can enhance visibility on Google Search during sales events, alongside registering promotions in Google Merchant Center for broader reach.\u003c/p\u003e\n"]]],["To maximize the Google Search deals carousel, create dedicated pages for each sales event, not just major ones like Black Friday and Cyber Monday. Include the event name in the page title and add a relevant, high-quality image (4:3 to 3:4 aspect ratio). Populate the page with text describing the event, and update it as necessary. You can ask Google to recrawl updated pages. Additionally, register promotions in Google Merchant Center to increase visibility.\n"],null,["Wednesday, July 21, 2021\n\n\nGet the most out of the Google Search deals carousel by creating deals pages for more\nsales events and following these best practices.\n\nCreate deals pages for all of your events\n\n\nThere are now over a billion shopping sessions on Google everyday and there is a massive rise\nin interest for Black Friday and Cyber Monday deal queries on Google during the holiday season.\n\n\nSince last year, we've continued to refine and improve the deals carousel, expanding its use to\nother popular sales events such as Labor Day and Memorial Day sales.\n\n\nTo get the most out of the deals carousel, create pages for each of your sales events.\nThe deals carousel is currently limited to the US and operational for limited sales events.\n\nFollow these best practices for deals pages\n\n\nLast year we shared\n[best practices for Black Friday and Cyber Monday pages](/search/blog/2020/10/best-practices-black-friday).\nThis advice included:\n\n- Create dedicated pages for Black Friday and Cyber Monday\n- Reuse the same URL each year\n- Create your pages early so that Google can index them\n- Follow standard SEO best practices\n- Link to the sale page from your home page\n- Include a high quality image\n\n\nBased on experiences from last year, in order for you to better reach shoppers through\nthe deals carousel, we now recommend the following best practices.\n\n- **Create a dedicated page for each promotional event.** We encourage you to create deals pages for all special promotional events, not just Black Friday and Cyber Monday.\n- **Include the event description in the page title,** such as \"Black Friday 2021 Deals\". The page title is often incorporated into the text shown in the deals carousel.\n- **Include an image relevant to the sale.** Include a prominent image that will help shoppers understand your offering. For example, show products on sale or include banner text highlighting special offers or discounts. While Google generally discourages banner text in images, text in images can help on deals pages. Any text in an image should be reflected in the textual content on the page and in an [appropriate alt text attribute](/search/docs/appearance/google-images#use-descriptive-alt-text). To minimize cropping in the deals carousel, we recommend that the aspect ratio of the image be in the range of 4:3 to 3:4.\n- **Put text describing the event in the page contents.** This can help Google correctly identify the page as relevant to a specific sale.\n- **If you reveal sales details on the day of the event,** include general information about the event in advance so Google can understand that the page is relevant, and then [ask Google to recrawl your page](/search/docs/crawling-indexing/ask-google-to-recrawl) after it is updated to increase the likelihood that your updated content gets indexed in time.\n\n\nIn addition to creating deals pages, you may also wish to\n[register your promotions in Google Merchant Center](https://support.google.com/merchants/answer/7322214)\nto help surface your deals across more surfaces on Google.\nFor more details about the deals carousel, check out our help center announcement on\n[Making it easier to get your best deals on Google](https://blog.google/products/shopping/making-it-easier-to-find-deals).\n\n\nIf you have any questions, check in with the experts in the\n[Help forum](https://support.google.com/webmasters/go/community)\nor drop us a comment on [Twitter](https://twitter.com/googlesearchc).\n\n\nPosted by [Alan Kent](https://twitter.com/akent99), Search Relations"]]
