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Advertising / Marketing / PR

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One of the most profitable exercises for a company is TO EMPATHIZE. Unless you are able to understand your consumers mindset and lifestyle, you won't be able to create value for them. And that is what innovation is about, creating REAL VALUE for your clients trough services, products and brand experiences. My +15 years of multidisciplinary background, ranging from social trend analysis, consumer anthropology, brand strategy and my creative mindset, has given me a sharper vision on where's the potential for innovation in every brand that aligns with society's ever-changing needs.