Google Analytics

Get unlimited app analytics

An app measurement solution, available at no charge, that provides insights on app usage and user engagement.

重新构想移动应用分析

Google Analytics provides free, unlimited reporting on up to 500 distinct events. The SDK automatically captures certain key events and user properties, and you can define your own custom events to measure the things that uniquely matter to your business.

从流量获取到应用使用情况的全面用户数据分析

Google Analytics surfaces data about user behavior in your iOS and Android apps, enabling you to make better decisions about your product and marketing optimization. View crash data, notification effectiveness, deep-link performance, in-app purchase data, and more.

跨众多来源进行归因

Google Analytics integrates with dozens of ad networks, making it easy with one SDK. Close the loop and send conversion data back to those networks to track and attribute app campaign performance across sources with postbacks to optimize campaign performance.

在一个信息中心内集中执行细分和优化举措

在 Firebase 控制台中利用（根据事件和用户属性汇总出的）设备数据和用户行为信息来自定义细分受众群体，然后将这些细分用于通知、A/B 测试（通过 Firebase 远程配置实现）和 Google Ads 再营销。如需进行定制化分析，您可以将原始数据导出到 BigQuery。

借助 Google Ads，将数据洞见转化成实际行动

Google Ads helps you advertise your app to the billions of people that use Search, YouTube, Google Play, and more. In just a few minutes, you can use your Google Analytics data to understand campaign performance, unlocking optimizations to find more engaged and valuable customers for your app via App Campaigns.

Google Adwords logo Grow your user base with Google App campaigns

Realtime analytics

Understand user behavior and view live usage data with realtime reporting. Use StreamView to get a live, dynamic view of your analytics data, and use DebugView to validate your analytics instrumentation by visualizing the stream of events logged by your development devices. Want custom reports? Stream your events to BigQuery in realtime, and create custom dashboards in Looker Studio.

与 AdMob 无缝集成

When you link your AdMob app to Firebase, your Google Analytics reports incorporate ad metrics and AdMob revenue, giving you a richer view of the Lifetime Value of your users and the performance of your in-app advertising strategy.

Pomelo Games 使用 Firebase 在未流失玩家的情况下将收入提升了高达 35%

乌拉圭顶级游戏工作室之一 Pomelo Games 使用 Remote Config、A/B Testing、Google Analytics（分析）和 Crashlytics 测试其游戏中的插页式广告。这带来了广告收入和应用内购买的增长，同时留存率或稳定性并未下降。

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KCB Group lowers cost per install 24% with Google Analytics

KCB Group, an East African bank, uses its mobile app as a primary tool for customer acquisition and engagement. Lacking a unified way to measure campaign performance, they worried that they were overspending on some of their acquisition channels. Google Analytics gave them insight into their customer behavior across all acquisition channels, leading to a meaningful boost in conversion rate and reduction in cost per install.

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文档

Review our technical documentation to get started.

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价格

There's no cost to using Google Analytics.