Personal Information
Entreprise/Lieu de travail
United Kingdom, London United Kingdom
Profession
Strategic Planner chez Young & Rubicam
Secteur d’activité
Advertising / Marketing / PR
À propos
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Mots-clés
digital
digital strategy
objet connecté
marque
stratégie
roland garros
iscom
brand planning
écosystème digital
luxury
digital ecosystem
e-commerce
strategic planning
benchmark
marketing and advertising
advergaming
storytelling
digital media
levi's
strategy
e-shopping
digital activation
innovation
customisation
marketing
Tout plus
Présentations
(3)J’aime
(4)Creating a portfolio on instagram
edward boches
•
il y a 11 ans
Forces of Change & The Importance of Narrative
Ogilvy
•
il y a 11 ans
The Brand Gap
coolstuff
•
il y a 18 ans
Death To Bullshit
Brad Frost
•
il y a 12 ans
Personal Information
Entreprise/Lieu de travail
United Kingdom, London United Kingdom
Profession
Strategic Planner chez Young & Rubicam
Secteur d’activité
Advertising / Marketing / PR
À propos
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Mots-clés
digital
digital strategy
objet connecté
marque
stratégie
roland garros
iscom
brand planning
écosystème digital
luxury
digital ecosystem
e-commerce
strategic planning
benchmark
marketing and advertising
advergaming
storytelling
digital media
levi's
strategy
e-shopping
digital activation
innovation
customisation
marketing
Tout plus