Personal Information
Entreprise/Lieu de travail
Montreal, Canada Area, Quebec Canada
Profession
Professeur Marketing Interactif - ESG UQAM - Interactive Marketing Professor
Secteur d’activité
Technology / Software / Internet
À propos
Research Interests:
. Online Consumer Behavior and Internet Marketing, with a special focus on Online contribution (UGC) as part of the social Web (2.0) and social usability
. E-commerce service quality:
Web site performance, Interactive systems, UX, Computer-Human Interaction applied to E-commerce contexts
PhD Thesis: “The influence of social functionalities on consumers’ intention to contribute online.
Thesis work supervised by Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)
M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
Master’s Degree Thesis: “The usefulness, usability, and utilization of Atelier FX v.8 softwa...
Mots-clés
imarklab
chaire rbc
neuromarketing
site web
sylvain senecal
hec montreal
marketing
imarkscore
ux
medias sociaux
seo
showrooming
mobile
sem
multi-canal
moteur de recherche
neuroscience
tech3lab
internet
webcom
ergonomie
test d'utilisabilité
optimisation web
intracom 2012
dcu
recherche ux
2011
évaluation de site web
méthodologie centrée utilisateur
conception de site web
cercel des presidents
rbc chair
social media
business school
web 2.0
empowerment
pwc
services professionnels
e&y
deloitte
kpmg
guide de voyage
ulysse
intracom
test utilisateur
audit
facereader
eyetracking
oculomtérie
flupa
upa
consommateur
chaire rbc.
présence interactive
restaurants
marketing alimentaire
blogue
google analytics
blog
mobile app
quantitative
website
user test
qualitative
multichannel
commerce electronique
hec montréal
script
consumer
neurois
webcommt
sol tanguay
imarskscore; webcom
assurance
automobile
quebec
canada
détaillant
omer deserres
experience client
inmarklab
oculométrie
mesures physiologiques
émotions
interactive marketing; banking
Tout plus
Présentations
(22)J’aime
(6)Un panorama des interfaces de science fiction
designers interactifs
•
il y a 9 ans
Equity crowdfunding and the online investors' risk
Sylvain Senecal
•
il y a 9 ans
The Art of Persuasive Design: Building Apps that Stick
Dolce Design
•
il y a 9 ans
Internet et réseaux sociaux : mode d'emploi
olivier
•
il y a 10 ans
Eye tracking is beautiful, use it properly
Personae User Lab
•
il y a 11 ans
Neuromarketing @ HEC Montreal
Sylvain Senecal
•
il y a 13 ans
Personal Information
Entreprise/Lieu de travail
Montreal, Canada Area, Quebec Canada
Profession
Professeur Marketing Interactif - ESG UQAM - Interactive Marketing Professor
Secteur d’activité
Technology / Software / Internet
À propos
Research Interests:
. Online Consumer Behavior and Internet Marketing, with a special focus on Online contribution (UGC) as part of the social Web (2.0) and social usability
. E-commerce service quality:
Web site performance, Interactive systems, UX, Computer-Human Interaction applied to E-commerce contexts
PhD Thesis: “The influence of social functionalities on consumers’ intention to contribute online.
Thesis work supervised by Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)
M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
Master’s Degree Thesis: “The usefulness, usability, and utilization of Atelier FX v.8 softwa...
Mots-clés
imarklab
chaire rbc
neuromarketing
site web
sylvain senecal
hec montreal
marketing
imarkscore
ux
medias sociaux
seo
showrooming
mobile
sem
multi-canal
moteur de recherche
neuroscience
tech3lab
internet
webcom
ergonomie
test d'utilisabilité
optimisation web
intracom 2012
dcu
recherche ux
2011
évaluation de site web
méthodologie centrée utilisateur
conception de site web
cercel des presidents
rbc chair
social media
business school
web 2.0
empowerment
pwc
services professionnels
e&y
deloitte
kpmg
guide de voyage
ulysse
intracom
test utilisateur
audit
facereader
eyetracking
oculomtérie
flupa
upa
consommateur
chaire rbc.
présence interactive
restaurants
marketing alimentaire
blogue
google analytics
blog
mobile app
quantitative
website
user test
qualitative
multichannel
commerce electronique
hec montréal
script
consumer
neurois
webcommt
sol tanguay
imarskscore; webcom
assurance
automobile
quebec
canada
détaillant
omer deserres
experience client
inmarklab
oculométrie
mesures physiologiques
émotions
interactive marketing; banking
Tout plus