PréSentation Storytelling Partie 1 du rapport d'innovation de courts circuits
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Le document explore le concept de storytelling, qui est défini comme l'art de raconter des histoires et son rôle dans divers contextes tels que la communication, le marketing et l'identité culturelle. Il souligne l'importance des récits dans la création de sens, leur impact émotionnel sur les individus et leur utilisation croissante dans les stratégies commerciales. Les études sur le storytelling, majoritairement anglo-saxonnes, montrent son efficacité dans un monde saturé d'informations où les histoires aident à capter l'attention et à établir des connexions significatives.
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