Webinar Emailvision Compario 28 mars 2013

Notes de l'éditeur

• #9: Alimenter et exploiter une connaissance client 360° pour proposer de nouvelles expériences d’achat et augmenter vos marges Utiliser le profiling client pour animer l’ensemble des canaux digitaux. Proposer une vision unifiée des clients, des expériences d’achat et des actions sur tous les canaux. Intégrer l’existant client dans l’approche cross-canal Piloter économiquement des campagnes d’animation Rentabilité incrémentale Suivi budgétaire
• #10: Compario est un expert dans le domaine de l’expérience client (merchandising, recommandation et personnalisation de l’ensemble des points de contact client) Emailvision est l’un des plus grands fournisseurs mondiaux de solutions Cloud d’automatisation et d’analyse marketing. La société conçoit des solutions innovantes uniques de marketing relationnel par e-mail, Internet et réseaux mobiles et sociaux
• #13: Explain that the balance of power has shifted from the traditional “ brand talk to customers” to the modern “customer has access to more information than even the brand staff, talks to others customers about the brand and that by the time the customer interacts with the brand, he/she is well informed and in a position of strength. The Customer really is king Power has shifted from brands to buyers Buyers are empowered by new technologies and this trend is accelerating Brands, retailers and distributors are left catching up Customer Experience is the New Battlefield Buyers are channel agnostics Buyers are social They demand dynamic, personalised and consistent interactions across channels Digital experiences need to more accurately reflect physical buying experiences Technology as an Enabler of Human Interactions Bridge the physical and digital divide Replicate store assistant interactions online Empower sales advisors with online guided selling tools in the offline world Empower brand and merchandising professionals to interact more dynamically with their audience The new buying experience is a social experience, not a technical experience
• #14: Amazon a inventé ce que l’on appelle la personnalisation des sites marchands. invented what we now know as “personalization” in ecommerce in 1999, when they developed a new type of algorithm that could deal with their high traffic and large amounts of data. They use personalized product recommendations onsite and in emails, and recommendations generate about 35% of their revenue (1). Everyone has seen these recommendations but might not realise how much revenue they generate for them. This technology is now available to any online retailer who wants to provide relevant product recommendations on their website and emails, and create a personalised shopping experience.
• #15: L’idée est de raconter relation client consitait a collecter des datas de les analyser pour adapter la relation client et la communication C’est la donnée qui pilotait la relation client L’experience client c’est le canal qui s’adapte aux interactions clients
• #19: So, how does PI help businesses and visitors?. So firstly, businesses want to increase their conversion rate. So by using PI to present relevant product recommendations for each visitor, visitors have a more engaging and relevant customer experience. Businesses also want to maximise their return on investment from spending money on PPC and SEO. By automating merchandising based on how visitors have got to the site and by understanding what they are looking for, PI reduces the need for visitors to browse and search once they get to the website, leading them towards products they want to buy quicker. Then businesses might have specific business goals – they might want to increase average order size or promote products that have a higher profit margin over others. Businesses can specify what they want to achieve and use PI’s flexible configuration and business rule support to do this, so visitors are still provided with relevant product options that also meet the business goals.