Liv Cycling

Happy Women’s (More than one) Day! International Women’s Day may be on Saturday, March 8, but here’s to celebrating the power of women today, tomorrow, and every day that follows. More women on bikes. More women leading the way. More women behind the scenes. Tag the women who push you, inspire you, and ride with you—because it's probably more than one!

Podium to the pit. 🥇 With a career full of national titles, World Cup wins, and top-five finishes, Rae Morrison knows what it takes to compete at the highest level. Now, she’s shifting gears—helping other riders do the same. “I chose to work with Liv because it’s a company that truly puts women first—creating opportunities, support, and gear designed specifically for female athletes. It’s an environment where I can thrive, surrounded by a supportive and inspiring community.” Hear more of her story and meet more women behind the scenes at Liv ➡️ https://brnw.ch/21wRdWd

🔧 Breaking Barriers. From shop floors to the world’s biggest cycling stages, Jessica Brousseau and Paige Stuart are proving that saying yes to new opportunities can lead to incredible places. 🌍💪 Jessica took a leap of faith in a Vancouver bike shop, chasing every chance to grow—and now she’s a pro mechanic on the global stage for Liv Factory Racing. Paige, with years of experience in Moab’s bike scene, now keeps Liv’s gravel and XC racers dialed in for the Lifetime Grand Prix. These women aren’t just fixing bikes—they’re shaping the future of cycling. 🔥 🔗 Hear their stories and meet more incredible women behind Liv ➡️ https://lnkd.in/eQjpQ4aB

Celebrating the women who are shaping the future of cycling! 🚴♀️ The Escape Collective just dropped their list of the 50 Most Influential Women in Cycling, and we’re beyond proud to celebrate SIX incredible women from the Liv Cycling family who made the list! 💫🌟 💥 Bonnie Tu – Founder of Liv & retired Chairperson of Giant Bicycle Group, who revolutionized women’s cycling with the first female-focused bike brand. 💥 Cassondra Spring – The powerhouse behind Liv’s global brand identity, driving inclusivity and empowerment for women in cycling. 💥 Elizabeth Walker – Trailblazing Liv Racing team manager, reshaping pro cycling to give women a bigger seat at the table. 💥 Meredith Brandt & Lindsey Richter – Co-founders of LADIESALLRIDE, LLC, creating life-changing MTB experiences for women. 💥 Peta Mullens – A multi-discipline champ with 12 national titles, paving the way for the next generation of racers. These women are changing the game, pushing boundaries, and making cycling a more inclusive space for all. Full article ➡️ https://brnw.ch/21wRgjm

From bike shop employee to Liv Factory Racing Team Manager, Elizabeth Walker’s journey has been nothing short of incredible. ✨ "Started in a bike shop, fast forward a few years, and I landed a role as Liv’s East Coast demo driver. After 3.5 years, I stepped away to finish my MBA but was fortunate to return in late 2019 to manage Liv Racing. I'm a fierce feminist who believes professional sports were never designed with women or underrepresented communities in mind. As someone in a position of privilege, I see it as my responsibility to help reimagine and activate what true support for female athletes, staff, and our male allies can look like.” Read the full story of her unique career path and meet more women behind the scenes of Liv ➡️ https://lnkd.in/eQjpQ4aB

Double podium to kick off the season! 💥 Tyler Jacobs of Liv Factory Racing came out strong at the South African XCO Cup Series opener in Cape Town, securing 1st in XCC and 2nd in XCO against a stacked field, including the 2024 UCI World Cup overall leader. "For the first time, I had a proper race plan—it was a great feeling to execute it," said Jacobs after taking the XCC win aboard her Pique Advanced 29. Full recap ➡️ https://bit.ly/4kmXLEe 📸 Aldo Van Tonder

Tyler Jacobs Podiums at the Tankwa Trek in South Africa! Racing on her Pique Advanced 29, Jacobs rode alongside Cortinovis as the Ghost-Liv Racing team and completed the stage race with an overall time of 13:33:15 (+49:58). Race recap ➡️ https://bit.ly/4k3EFD1

🌟 Huge congratulations to our incredible Liv AlUla Jayco riders dominating the Australian National Championships! 🌟 20-year-old rising star Lucinda Stewart claimed a stunning Elite Women's Road Race victory, while Amber Pate powered to a spectacular solo win in the Criterium Championships for her second national title!

Your Fastest Bike Split. 🏁 Discover the all-new Liv Avow Advanced SL Tri Frameset ➡️ the fastest, lightest, and most adjustable triathlon frameset ever designed for women. 🔗 Learn more ➡️ https://brnw.ch/21wQ3ML

Sneak peek 🤫 Coming January 16.