Rating: 4 out of 5 stars
4/5
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Ebook340 pages4 hours
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By Al Ries and Laura Ries
Rating: 3.5 out of 5 stars
3.5/5
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Branding
Marketing
Competition
Advertising
Consumer Behavior
David Vs. Goliath
Underdog
Power of Names
Power of Focus
Importance of Focus
Rags to Riches
Race Against Time
Power of Words
Underdog Story
Power of Teamwork
Internet
Marketing Strategies
Business Strategy
Market Share
Product Positioning
About this ebook
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
LanguageEnglish
PublisherHarperCollins
Release dateOct 6, 2009
ISBN9780061983672
Unavailable
Author
Al Ries
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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Reviews for The 22 Immutable Laws of Branding
Rating: 3.7393616638297873 out of 5 stars
3.5/5
94 ratings8 reviews
What our readers think
Readers find this title to be a mix of good and bad. Some reviewers appreciate the core concept and find it to be a valuable resource for branding strategies. They believe it offers new insights and helpful advice for shaping businesses and brands. However, there are negative reviews that criticize the book for being outdated and making false claims and predictions. They find it meandering, filled with contradictions, and packed with pointless information. Overall, the book has received positive feedback for its valuable insights and advice.
- Rating: 5 out of 5 stars5/5
Jul 10, 2025
I learnt a lot reading this book especially about branding. Though being written in Yahoo era, some of the predictions about convergence or Amazon were not right. But in nut shell everything else about branding is spot on and must read for everyone.. - Rating: 1 out of 5 stars1/5
Jan 11, 2019
Truly awful. Desperately needs modernising, makes a lot of claims and predictions that have now been proved false, in a very meandering and over-thought way. Gems such as, you won't win unless you're first to the market and citing Yahoo! Search being the world's biggest search engine as the example, saying Amazon will never be successful expanding beyond books and music...Conveniently uses examples of things that prove his points and ignores ones that don't. Also packed with contradictions and pointless information such as the different prices of AOL packages from years ago.7 people found this helpful
- Rating: 5 out of 5 stars5/5
May 8, 2017
i have been familiar with branding strategies, but this book gave me a new vision about the field and i am glad i did read the book, because now i can adjust my next strategy that i was about to launch before reading the book....so anyone that plan a launching should read it first1 person found this helpful
- Rating: 4 out of 5 stars4/5
May 7, 2020
Some of out date information but really good concepts. - Rating: 5 out of 5 stars5/5
Sep 27, 2015
Lots of great advises that will help me to better shape my businesses and brands. Thank you Al Ries and Laura Ries for writing this book.1 person found this helpful
- Rating: 4 out of 5 stars4/5
Jun 18, 2019
Really good. Out of date, badly. A good resource, all the same. The core concept still holds water.1 person found this helpful
- Rating: 4 out of 5 stars4/5
Jan 11, 2015
This is an excellent introduction to branding, why it's important, and how to do it right. What I found most helpful was their emphasis on not complicating or diluting a brand; with new product extensions or as an umbrella for multiple lines and business units. The book is organized in quick chapters, each highlighting one law. Each chapter is also prefaced with a solid example. I read the 1998 version, and found their points even more credible based on the longevity of the brand cases they cited.1 person found this helpful
- Rating: 4 out of 5 stars4/5
May 12, 2019
Good book that introduces you in a simple yet powerful way to the fundamental concepts of branding. It helps identify the pending tasks with the brands we are responsible for. (Translated from Spanish)