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Top Secrets for Getting Started in MLM and Networking Marketing Sales
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This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It includes ways to target your market, develop leads, get referrals, and talk about your product or service wherever you are. It discusses how to find distributors and begin building your downline.
LanguageEnglish
PublisherGini Graham Scott
Release dateNov 10, 2009
ISBN9781452368245
Author
Gini Graham Scott
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in books about business and work relationships, professional and personal development,social trends, popular culture, lifestyles, criminal justice, and writing, publishing, and promoting books. She is founder and director of Changemakers and has taught classes at several colleges, including California State University, East Bay, Notre Dame de Namur University, and the Investigative Career Program in San Francisco. Besides writing nonfiction, she writes scripts for films and teleplays. She has published over 50 books on diverse subjects. Her latest books on business relationships and professional development include: WRITING, PRODUCING AND DIRECTING THE LOW BUDGET SHORT FILM; USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF; DOING YOUR OWN PR; WANT IT, SEE IT, GET IT!; DISAGREEMENTS, DISPUTES AND ALL OUT WAR; 30 DAYS TO A MORE POWERFUL MEMORY; A SURVIVAL GUIDE TO MANAGING EMPLOYEES FROM HELL; A SURVIVAL GUIDE FOR WORKING WITH BAD BOSSES; and A SURVIVAL GUIDE FOR WORKING WITH HUMANS (all from AMACOM 2004-2009). Scott's books on social trends and popular culture include: THE VERY NEXT NEW THING (ABC-Clio 2011); PLAYING THE LYING GAME (ABC-CLIO 2010); AMERICAN MURDER (Greenwood 2007), HOMICIDE BY THE RICH AND FAMOUS (Berkley 2006, Greenwood 2005); HOMICIDE: 100 YEARS OF MURDER IN AMERICA (Contemporary 1998), YOU THE JURY (Seven Locks 1997), CAN WE TALK? THE POWER AND INFLUENCE OF TALK SHOWS (Plenum 1996), MIND YOUR OWN BUSINESS: THE BATTLE FOR PERSONAL PRIVACY (Plenum 1995), THE TRUTH ABOUT LYING (Smart Books 1994), POWER OF FANTASY (Citadel 1994), and PRIVATE EYES (Paladin 1994, with Sam Brown). A humor book featuring kids' writing mistakes is WHEN I GROW, I'D LIKE TO BE A STURGEON (Sasquatch 2006) and a photo book based on a Website is DO YOU LOOK LIKE YOUR DOG? (Broadway Books 2004). Her books on groups include: THE COMPLETE IDIOT'S GUIDE TO SHAMANISM (Alpha 2002); SECRETS OF THE SHAMAN (New Falcon 1993), SHAMANISM AND PERSONAL MASTERY (Paragon 1991), SHAMANISM FOR EVERYONE (Whitford 1989), SHAMAN WARRIOR (New Falcon 1988), and THE OPEN DOOR: TRAVELING IN THE USSR (New World 1990). Her books on marketing include: LET'S HAVE A SALES PARTY (ASJA Press 2008), BUILDING A WINNING SALES TEAM (Probus 1991), SUCCESS IN MLM (Prentice Hall 1991), and GET RICH THROUGH MULTI-LEVEL SELLING (Self-Cou...
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Top Secrets for Getting Started in MLM and Networking Marketing Sales - Gini Graham Scott
From the Success in MLM, Network Marketing, and Personal Selling Series...
Getting Started the Right Way
in MLM, Network Marketing,
and Personal Selling:
Top Secrets for Getting Started
in MLM and Networking Marketing Sales
by Gini Graham Scott, Ph.D.
www.ginigrahamscott.com
Smashwords Edition
Copyright 2009 Gini Graham Scott, Ph.D.
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: BASIC PRINCIPLES OF MULTI-LEVEL AND NETWORK MARKETING SELLING
FIVE BASIC STEPS OF SELLING
DIRECTING YOUR MESSAGE TO YOUR PROSPECT'S WANTS AND NEEDS
THE BASIC PROCEDURES FOR MAKING A SALE
HOW TO MAKE THE FIVE KEYS TO SUCCESSFUL SALES WORK FOR YOU
Gaining Attention
Building Interest
Developing Conviction
Encouraging Desire
Making a Close
Using Your Prospect's Way of Taking in Information in Your Sales Presentation
OTHER WAYS OF INCREASING YOUR SALES
Chapter 2: ANSWERING OBJECTIONS
HOW TO RESPOND TO OBJECTIONS
RESPONDING TO PROSPECTS' CONCERNS
Concerns About Selling
Concerns About Having Enough Time
Concerns About the Amount of Investment Involved
Concerns About Using or Marketing the Product
Concerns About Being Successful
General Feelings of Uncertainty
Concerns About the Legitimacy of the Company or MLM
Concerns About Conflicts Because of Other Marketing Commitments
AND IF YOU GET A NO . . . HOW TO HANDLE REJECTION
Chapter 3: HOW TO START PROSPECTING
DIFFERENT APPROACHES FOR DIFFERENT PROGRAMS
PUTTING YOUR EMPHASIS IN THE RIGHT PLACE—ON PRODUCT SALES
LOOKING FOR LEAD DISTRIBUTORS
GETTING YOUR FIRST FRONTLINE DISTRIBUTORS
LOCATING LEADS AND MAKING YOUR FIRST CONTACTS
Targeting Your Market
Sources for Leads
Instructions for Using Leads Contact Sheet and Card
Getting Referrals
Some Easy Ways to Get Started
Start Talking About Your Program Wherever You Are
Learn How to Market to Your Target Audience
ABOUT THE AUTHOR
OTHER BOOKS BY THE AUTHOR
AUTHOR CONTACT INFORMATION
INTRODUCTION
Welcome to Book II in THE SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING SERIES. The focus here will be on better understanding the basic principles of multi-level of MLM or network marketing selling, answering objections, and how to start prospecting for leads.
The book assumes that you have already selected your company, product, or service – or want more understanding about how the process works before you make your selection.
Here’s a complete list of all of the books and chapters in the series, so you can refer to others as needed to help you make your program a great success.
BOOK I: CREATING THE RIGHT ATTITUDE FOR SUCCESS
Chapter 1 How to Use MLM in Your Direct Sales Program
Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company
Chapter 3 Staying on the Path to Success: The Importance of Persistence
Chapter 4 Setting Your Goals for Success
BOOK II: GETTING STARTED IN MLM AND NETWORK MARKETING SALES
Chapter 1 Basic Principles of Multi-Level and Network Marketing Selling
Chapter 2 Answering Objections
Chapter 3 How to Start Prospecting
BOOK III: ACQUIRING CUSTOMERS AND SPONSORING DISTRIBUTORS
Chapter 1 Taking Your Prospect to an Opportunity Meeting
Chapter 2 Putting on a Productive One-On-One Presentation
Chapter 3 Developing Customers and Turning Them into Distributors
Chapter 4 Hosting Meetings or Sales Parties at Home
Chapter 5 Five Tips for Selling Health Products Successfully
Chapter 6 Other Creative Ways to Present Your Program
BOOK IV: BUILDING A SALES ORGANIZATION
Chapter 1 How to Start Building an Organization
Chapter 2 Helping Your New Distributors Get Started
Chapter 3 Working with Your Distributors
BOOK V: PROMOTING YOUR PROGRAM WITH ADS, WRITTEN MATERIALS, AND THE PHONE
Chapter 1 Advertising Your Program Effectively
Chapter 2 Creating Professional Brochures, Filers, and Posters
Chapter 3 How to Write Impressive Letters
Chapter 4 Proven Telephone Techniques
BOOK VI: OTHER POWERFUL WAYS TO PROMOTE YOUR PROGRAM
Chapter 1 Participating in a Trade Show
Chapter 2 Becoming a Speaker to Promote Your Product
Chapter 3 Doing
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