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Winning New Customers in Recession & Recovery
By Rupert Hart
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About this ebook
How to win new customers efficiently?
You can't chase after every potential customer who moves, along with all of your competitors. You have to think smarter or you will waste a lot of effort.
This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets.
Essential reading for busy managers.
LanguageEnglish
PublisherRupert Hart
Release dateDec 30, 2009
ISBN9781465827500
Author
Rupert Hart
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."
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Book preview
Winning New Customers in Recession & Recovery - Rupert Hart
Winning New Customers
in
Recession & Recovery
Rupert M. Hart MBA
Copyright 2009 Rupert M. Hart
Copyright illustrations 2009 Mordanto
This book is available in print at Amazon.com.
Smash words Edition, Licence Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchased an additional copy for each person you share it with. If you are reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Discover other titles by Rupert M Hart at Smashwords.com, including:
Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies
Resisting Pricing Pressure in Recession & Recovery
Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery
Advancing with New Product-Offerings in Recession & Recovery
Winning New Customers in Recession & Recovery
Recession 101: Understanding the Business Environment in Recession & Recovery
Making Acquisitions Effectively in Recession & Recovery
Stimulus Cash Finder
Effective Networking for Professional Success
Praise for Recession Storming
from Reviewers on Amazon.com
This is the most practical marketing book I've seen to date.
Howard Furer, Independent Marketing Consultant
Rupert Hart's book provides a neat compendium of very practical advice for marketing in a downturn. The author guides the reader to see the opportunities in a recession, and provides a pragmatic set of principles to gain customers and markets in challenging times -- all in an engaging writing style. Neat stuff, timely advice.
Professor Niraj Dawar, Richard Ivey School of Business, Canada.
I found this book extremely helpful for my business. Its easy to read format made it a quick read. I liked the conversational style and the short paragraphs. It's easy to dissect useful information.
Steve Reid, Entrepreneur.
Rupert Hart tells the reader how to thrive in a recession by summarizing straightforward, no-nonsense, practical steps. For marketing managers and product managers, there are a bunch of ideas that will help you make your case when confronted with opposition from colleagues.
Angela Hey, Business Consultant
Having been in banking for 40 years… With
Recession Storming, readers acquire a
how to survival guide that will always be relevant, now and in the future. And, beyond survival, it will help to instruct one on how to benefit from recessions while others fail.
Michael Vasquez, Vice-President, Regional Bank.
I found [
Recession Storming to be] wonderfully easy to ready and understand. I love the practical ideas for how to not only survive a recession but thrive. I have passed this book out to my co-workers and highly recommend reading it.
Kathleen Richards, RMP, MBA, Property Manager
"I was immediately put at ease by Mr. Hart's conversational manner, his witty humor, and his use of punchy,
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