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Textbook of Urgent Care Management: Chapter 28, Crisis Communication Management
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About this ebook
The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center.
Chapter 28 includes:
Identifying the Threat
Be Prepared
Respond Quickly and with Authenticity
Anticipate To Avoid: Crisis Prevention and Preparation
Creating a Communications Crisis-management Plan
The Importance of a Trained Composed, and Prepared Voice
A Global Audience: How Social Media Platforms have Shifted the Rules
- Know Where You Sit
- The Power of Video
Crisis Response
- Initial Response
- Reputation Repair and Application of Lessons Learned
Chapter 28 includes:
Identifying the Threat
Be Prepared
Respond Quickly and with Authenticity
Anticipate To Avoid: Crisis Prevention and Preparation
Creating a Communications Crisis-management Plan
The Importance of a Trained Composed, and Prepared Voice
A Global Audience: How Social Media Platforms have Shifted the Rules
- Know Where You Sit
- The Power of Video
Crisis Response
- Initial Response
- Reputation Repair and Application of Lessons Learned
LanguageEnglish
PublisherBookBaby
Release dateMar 15, 2014
ISBN9781940288628
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Textbook of Urgent Care Management - Erin Terjesen
CHAPTER 28
Crisis Communications Management
Erin Terjesen
from
CHAPTER 28
Crisis Communications Management
Erin Terjesen
ACRISIS IS AN ELEVATED or significant threat to operations with potential negative consequences if not handled effectively. Emerging from a communication crisis with your urgent care business’s reputation intact is both critical and possible.
Prevention is the key to living through a corporate communications crisis and emerging to tell the story. A crisis threatens an urgent care company’s reputation, stature, and relations with key stakeholders, medical or business staffers, or patients. Escalation of an issue to a true crisis is typically the result of a management failure to respond appropriately to an issue, emergency, or accident in a timely manner and with the proper communication.
To manage your crisis, you can choose to let others (most likely less qualified than you) tell your story, or you can be prepared and willing to
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