Getting Started with Flurry Analytics

Table of Contents

Getting Started with Flurry Analytics

Credits

About the Author

About the Reviewers

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Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Downloading the example code

Errata

Piracy

Questions

1. Getting Ready with Flurry

About Analytics

The importance of Analytics in the use of applications

The advantages of using Analytics

Tracking social productivity

Determining unique visitors

Determining user behavior

Monitoring the performance of your ads

Determining your content sources

Evaluating traffic flow to your application

Setting up an account on Flurry Analytics

Integrating the library with your project

Setting up basic code

Sessions

Active Users

New Users

Session Length

Frequency of Use

Benchmarks

Page Views

User Paths

Lifecycle Metrics

User Retention

Version Adoption

Demographic Estimates

Time of Day Reporting

Geographic Usage

Language Metrics

Devices

Carriers

Firmware Versions

Logging Events

Events

Event Parameter

Event Duration

Segmentation

Summary

2. Tracking Applications

Settings goals

Tracking time spent

Tracking errors

Tracking versions

User details

Location tracking

Controlling data

Summary

3. Data Analysis

Funnel analysis

Segments

Portfolio Analytics

User Acquisition analysis

Customizing your dashboard

Crash Analytics

Big Data benefits

Summary

4. Technical Analytics

Tracking your crashes

Stack traces

Uploading dSYM

Response format

Error codes

Tracking errors

Summary

5. Using Your Data

Measuring user quality

User acquisition

User retention

User engagement

User monetization

Platforms and devices

Investors and sponsors

Crash detection

Alerts

Daily and hourly reporting

User acceptance

Summary

Index

Getting Started with Flurry Analytics

Getting Started with Flurry Analytics

Copyright © 2013 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: December 2013

Production Reference: 1161213

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham B3 2PB, UK.

ISBN 978-1-78217-712-8

www.packtpub.com

Cover Image by Sheetal Aute (<[email protected]>)

Credits

Author

Bhanu Birani

Reviewers

Emil Atanasov

Benjamin Bahrenburg

Tom Meinlschmidt

Acquisition Editor

Saleem Ahmed

Luke Presland

Commissioning Editors

Nikhil Chinnari

Poonam Jain

Technical Editor

Nadeem N. Bagban

Copy Editors

Alisha Aranha

Brandt D'Mello

Deepa Nambiar

Project Coordinator

Suraj Bist

Proofreader

Ameesha Green

Indexer

Rekha Nair

Production Coordinator

Adonia Jones

Cover Work

Adonia Jones

About the Author

Bhanu Birani has four years of experience in the software industry and a lifetime association with the technical industry. After years of programming in different programming languages, he started developing applications for iOS devices. He started software development during his college years and was really interested in learning new technologies in the market. He then joined a software company and started developing games for them, focusing on artificial intelligence development in games.

I would like to dedicate this book to my family, who gave me the courage and confidence to write this book and supported me throughout the entire process. I would also like to send a special thanks to my mom (Neelu Birani) and dad (Prakash Birani) for their relentless efforts to assist me in every way imaginable, as well as for helping me keep my life together. Finally, I would like to thank my friend Luke P. Issac for helping me on this project and encouraging me when it seemed too difficult to complete.

About the Reviewers

Benjamin Bahrenburg is an author, blogger, and technology director. Ben specializes in building enterprise solutions using mobile technologies, geo location services, and domain-specific languages. Over the last decade, he has provided enterprise mobility solutions for numerous Fortune 100 organizations. Ben is a published writer who has authored several articles and Appcelerator Titanium Business Application Development Cookbook, Packt Publishing, which provides best practices and recipes for successful enterprise cross-platform mobile development.

Ben spends much of his time blogging and speaking about mobile, enterprise, and open source development at http://bencoding.com. You can also reach him on Twitter at http://twitter.com/bencoding.

Tom Meinlschmidt started his professional career in 1998. He is a senior software developer with expertise in Ruby and Ruby on Rails. He has developed various types of applications for a variety of companies, and he specializes in web and iOS applications.