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About this ebook
What’s the fuss behind BIG DATA?
I’ve asked myself the same question and am excited to tell you about my latest book, What is Big Data? It’s a little book, packed with big ideas. If you have wondered why there’s so much buzz about “big data” and whether you should be using it at your institution, this book will provide the answers you’re looking for. It might surprise you, it might bring a smile to your face, and it might make you think about data in a whole new way. I hope you will share it with your board members, marketing department, and executive team.
LanguageEnglish
PublisherGoMarquis
Release dateAug 5, 2015
ISBN9781311917195
Author
Jay Kassing
The books I have written highlight the fundamental need we all have to take action on client intelligence, market opportunities and regulatory expectations. Each is written in a highly visual style that makes it super easy to understand what is required of us in these times. Hit our website and ask for a copy of any of them. I am happy to share. All of us at MARQUIS are wired to help our clients get results. Nothing else matters. I love helping banks and credit unions get results! Marketing, data analytics, direct and digital marketing, profitability, CRM and even regulatory compliance (CRA, HMDA & Fair Lending.)
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What Is Big Data - Jay Kassing
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