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    Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success
    Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success
    Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success
    Ebook95 pages36 minutes

    Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success

    By Jim Anderson

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    About this ebook

    An IT manager's budget controls what he or she and their team are going to be able to accomplish this year. No, creating a budget may not be the most enjoyable thing that you'll be called on to do, but it just might be the most important. The challenge that a lot of IT managers have when it comes to creating a good budget is that it requires them to master a number of terms and concepts that they may have never encountered in school.

    What You'll Find Inside:
    * WHY IT MANAGERS NEED TO CARE ABOUT FINANCIAL STATEMENTS
    * AN IT MANAGER’S NEW BEST FRIEND: THE COMPANY BALANCE SHEET
    * ROI: WHAT IT IS AND WHY IT MANAGERS NEED TO KNOW HOW TO USE IT
    * 3 FINANCIAL TERMS THAT IT MANAGERS NEED TO KNOW

    The good news is that you are not the first IT manager to create a budget. There is a great deal to learn from the tips that other managers can provide you with. A good guide for how you should create your budget may be provided by your company's financial statements.
    In order to understand the company's financial situation you'll need to master the company's balance sheet. Additionally you'll have to understand the company's assets and its liabilities. How the company runs its day-to-day operations are closely tied to its use of working capital and so you'll need to have an understanding of this also.
    The company will be funding new IT projects using financial leverage and so you need to understand how this financial tool works. The status of the company is closely watched by outsiders and in order to keep your team informed you are going to have to learn how to read an income statement and a cash flow statement.
    Your company will be making an investment in your IT team and they expect it to return a profit. This means that you need to understand terms like ROI, net present value, and internal rate of return in order to understand how your performance is going to be measured. Master these financial terms and you'll be ready to create a complete budget for you and your team.
    One way to think about your IT budget is as fuel in the tank of your IT team. The more that you have, the farther you can go. Read on and find out how to fill your tank up...!
    For more information on what it takes to be a great IT Manager, check out my blog, The Accidental IT Leader, at:
    www.TheAccidentalITLeader.com

    LanguageEnglish
    PublisherJim Anderson
    Release dateOct 16, 2015
    ISBN9781310395857
    Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success
    Author

    Jim Anderson

    Dr. Jim Anderson is a talented engineer, teacher, and marketing professional. Born in Iowa City, Iowa his family moved many times during his childhood eventually settling just outside of St. Louis Missouri in Edwardsville, Illinois. Dr. Anderson went on to earn four college degrees: three in Computer Science including a doctoral degree and an MBA in marketing. He has worked in the IT industry for over 25 years for both large companies (Boeing, Siemens, Alcatel, and Verizon) as well as at some start-ups during that whole "dot com" thing. Dr. Anderson is now the founder and President of Blue Elephant Consulting. Blue Elephant Consulting shows technical professionals and groups how to use their business communication skills to change the world. By using its Clear Blue Knowledge Systems Blue Elephant Consulting shows them how to become successful communicators and set their ideas free thereby changing the world. Dr. Anderson provides consulting, coaching, speaking and training products and services to help in 5 key areas of business communications: public speaking, product management, IT team management, IT department leadership, and negotiating. Based on his experiences with many different customers, Dr. Anderson has taken the lessons that he's learned in the real world and has documented both the issues and their solutions in the books that he has written. Each book is filled with a unique set of real world challenges that product managers, CIOs, negotiators, IT managers, and public speakers encounter on an almost daily basis. In clear, easy to understand language, Dr. Anderson lays out exactly what the challenge is and then how to go about easily solving it. In addition to running his company, Dr. Anderson has had the opportunity to teach college courses at multiple universities. While doing this Dr. Anderson discovered that his students had a real need for information on how to get their first job after they graduated. His after class one-on-one discussions about the tips and techniques that today's college students could use to simplify their job search lead to speaking engagements and eventually to the book "Making The Jump: How To Land Your First Job After College!"

    Read more from Jim Anderson

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      Book preview

      Marketing Skills For Product Managers - Jim Anderson

      Why Do CIOs Need Business Skills?

      An IT manager's budget controls what he or she and their team are going to be able to accomplish this year. No, creating a budget may not be the most enjoyable thing that you'll be called on to do, but it just might be the most important. The challenge that a lot of IT managers have when it comes to creating a good budget is that it requires them to master a number of terms and concepts that they may have never encountered in school.

      The good news is that you are not the first IT manager to create a budget. There is a great deal to learn from the tips that other managers can provide you with. A good guide for how you should create your budget may be provided by your company's financial statements.

      In order to understand the company's financial situation you'll need to master the company's balance sheet. Additionally you'll have to understand the company's assets and its liabilities. How the company runs its day-to-day operations are closely tied to its use of working capital and so you'll need to have an understanding of this also.

      The company will be funding new IT projects using financial leverage and so you need to understand how this financial tool works. The status of the company is closely watched by outsiders and in order to keep your team informed you are going to have to learn how to read an income statement and a cash flow statement.

      Your company will be making an investment in your IT team and they expect it to return a profit. This means that you need to understand terms like ROI, net present value, and internal rate of return in order to understand how your performance is going to be measured. Master these financial terms and you'll be ready to create a complete budget for you and your team.

      One way to think about your IT budget is as fuel in the tank of your IT team. The more that you have, the farther you can go. Read on and find out how to fill your tank

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