The Essential Guide to Hip-Hop Publicity

Publisher, Kayla Calloway www.hiphoppublicity.com Copyright ©2015 Reproduction is strictly prohibited

The "Essential Guide to Hip-Hop Publicity is written specifically for indie and upcoming DIY hip-hop artists. This book will show you how to get your music on hip-hop blogs without hiring a publicist if you don’t quite have the budget for it, how to submit your music to BET Jams, REVOLT TV and much, much more. Additionally, the Essential Guide to Hip-Hop Publicity" includes great gems of invaluable advice directly from hip-hop media professionals.

Smashwords Edition

Marketing, Campaign, Philanthropy, Buddhism, Asian Culture, and Literature.

I was inspired to release an updated version of the "Essential Guide to Hip-Hop Marketing and Publicity with an emphasis on publicity, note the name change to the Essential Guide to Hip-Hop Publicity" after recalling an interview I did with former Creative Loafing Music Editor, Rodney Carmichael in 2011 when he stated that he felt that sometimes publicists can get in the way and that he liked to feel like he was discovering new music and talent. Additionally, I recently asked former XXL Music Editor and current Freelance Hip-Hop Journalist Eric Diep his thoughts on having a publicist reach out to him versus an artist directly and he stated that "To be honest, I'm more of a personal relationship type of person when it comes to people putting me on to new music. If a publicist is spamming me with emails that have subject lines like YOU NEED TO LISTEN TO THIS NOW-type of things, I'm hitting the delete button. You can tell when publicists are genuinely interested about the artists they are representing and it shows in their pitch emails. That makes me press play and look into them more.

As far as hip-hop artists, I'm old school. Just introduce yourself, hand me your tape, and keep it moving. No need to link, build, or pick my brain. lol. I'll listen to it during those random nights when I feel like going through submissions ha. More often than not, the rap blogs will already be talking about you if you're good.

These two sentiments combined with the fact that the landscape of the music industry is ever changing and the PR side has changed tremendously since I first started in