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The Beginner's Guide to Personal Branding
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About this ebook
Curious about personal branding? Know you need to develop a brand, but not sure how to do it? The Beginner's Guide to Personal Branding is the perfect place to start! You'll learn the basics of personal branding (what is it, why it's important) and how to create your own brand. Both entertaining and informative, this short read makes the complicated subject of personal branding simple and enjoyable
LanguageEnglish
PublisherLeslie Friedman
Release dateFeb 24, 2017
ISBN9781370430567
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Reviews for The Beginner's Guide to Personal Branding
Rating: 3.9166666666666665 out of 5 stars
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What our readers think
Readers find this title a great choice for those beginning a personal branding journey. It offers transparent and to the point tips for getting started. However, some readers feel that it serves more as an advert to the author's online course rather than a deep dive into the concept of personal branding.
- Rating: 2 out of 5 stars2/5
Apr 24, 2023
It was a good introduction to the concept of personal branding, but I wouldn't say it is a book but an advert to the author online course. The information provided is very shallow. - Rating: 4 out of 5 stars4/5
May 31, 2021
Great tips for getting started or comparing what you have done to where you need to be. Transparent and to the point; a good choice for those beginning a personal branding journey.
Book preview
The Beginner's Guide to Personal Branding - Leslie Friedman
The Beginner’s guide to personal branding
What exactly is personal branding?
In 1997, Tom Peters wrote a revolutionary article in Fast Company magazine titled, The Brand Called You
. His radically new concept of personal branding was exciting to few and forgotten by many. Fast forward ten years and those excited few, who understood where our culture was going, took the concept and ran with it. They became hugely influential and successful in the field of personal branding and were followed by many others eager to break into the industry. Now you have hundreds of personal branding gurus who seek to help you stand out in a world that is ever changing.
What those gurus understand is this: The workplace is moving away from a one size fits all. More qualified candidates are available in your industry than ever before and competition is stiff. However, they also know that you have unique accomplishments, attributes, and characteristics that set you apart from others in your career field and personal life. By embracing those attributes, you can not only make it through this workplace shift, but come out on top. Essentially, your personal brand is the combination of attributes and
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