7 Steps to Creating, Promoting & Profiting from Online Courses

Disclaimer

Alrighty, Captain Obvious here. This book makes zero claims about how much you should earn or can earn from online courses. Every example in this book is 100% real but it makes no claims of your future earnings. I’m no wizard, but my guess is if you don’t take any action aftermost likely nothing good will happen. And, obviously we can’t guarantee your results, earnings, or future earnings as a result of any of my books/programs/advice (duh) or give professional/legal advice (In fact, I once did consider going to law school but it looked really, really boring). Oh look a squirrel…

Dedication

This book is dedicated to the most important people in my life…my family. My way-smarter-than-me wife Marcie and crazy kiddos Aviva and Coby. Also to my parents, Randy & Nancy, who instilled the confidence in me that I could do anything (err… within reason).

Welcome to 7 Steps to Creating, Promoting and Profiting from Online Courses

Just a quick note as we get the party started…this book is designed to be ZERO fluff (if you want some fluff go pet a bunny!) It is a straightforward how-to on creating, promoting, and profiting from online courses.

It doesn’t matter where you are at now.

Perhaps you are out there currently selling your expertise. For example, maybe one-on-one coaching, consulting/speaking, etc., and are sick of trading dollars for hours. OR maybe you want to continue with your coaching/consulting business AND add in online courses as a new revenue stream, adding five, six, or even seven figures to the bottom line.

Perhaps you’re a committed beginner, and starting from complete scratch. You‘re excited about the opportunity to turn your knowledge and experiences into an online course and not waste years and money trying to figure it all out on your own.

Perhaps you’re an author, or aspiring author, and looking for an additional huge revenue stream that goes beyond your books.

Perhaps you have a service-based business and are super stressed with clients calling you every two minutes (even when…or especially when you are going to the bathroom), and want to turn your knowledge into a product (online course) that sells 24/7 without needing to physically be there. (You can choose to add a revenue stream to your existing business or say bye-bye to clients…your choice!)

Perhaps you are an online personality and have a blog, podcast, or use another platform online and have been asking yourself, How the heck do I make money from this in a really cool, non-sleazy way where I’m actually in control?

Perhaps you’ve tried creating and launching a course before but it didn’t go so well, or you want your course to do better and you’re looking to improve the process.

It doesn’t matter where you are starting from. You are in the right spot.