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SEO Principles 2015: The Best Practice Guide for Individuals and Small Business Owners on a Time Crunch
By Chris Wills
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About this ebook
SEO Principles 2015 is a hands on guide for individuals and small businesses that don't have the time to learn all the ins and outs of search engine optimization. This guide will take you through search engine optimization (SEO) best practices that you can implement today to ensure your web site has the best opportunity to rank in Google and other popular search engines.
SEO is a full time job. Many people and organizations don’t have the resources to dedicate this much time to search optimization. My intent is to give you the knowledge necessary to build SEO friendly pages that, together, create an effective and powerful SEO strategy.
Get started today and learn how to drive more people to your site and increase your business.
LanguageEnglish
PublisherChris Wills
Release dateOct 9, 2014
ISBN9781310061028
Author
Chris Wills
Chris Wills has over 14 years of experience in digital marketing doing SEO, SEM, lead generation, design, development and testing. During this time he’s developed SEO strategies for leading technology and software businesses worldwide. These strategies have led to huge increases in web site traffic, lead generation, and sales that have had a direct impact on company results. You may follow him on Twitter @cwills or reach him on email at [email protected].
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Book preview
SEO Principles 2015 - Chris Wills
SEO Principles 2015
By Chris Wills
Copyright 2015 Chris Wills
Smashwords Edition
Table of Contents
Chapter 1 – Introduction
Chapter 2 – On-Site SEO
Chapter 3 – Build a Keyword Glossary
Chapter 4 – Page Titles
Chapter 5 – URL Naming
Chapter 6 – Content Headings
Chapter 7 – Keyword Density
Chapter 8 – Meta Descriptions
Chapter 9 – Beyond the 5 Principles
About The Author
Copyright © 2015 by Christopher M Wills
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
CHAPTER ONE
Introduction
Welcome to SEO Principles 2015 - this revised guide include recent changes that Google has made to its Keyword Planning tool.
Like the 2013 guide, this book is for those who have at least one web site they need to display in search results but don’t have time to learn all the ins and outs of search engine optimization. This is for individuals and small businesses that want to ensure they’ve followed the best practices that give their pages the best opportunity to be ranked in search results.
Search engine optimization (SEO) can be difficult
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