Close More Deals: Without Silly Traffic And Funnels

Close More Deals Without Silly Traffic And Funnels

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Ernie Potts

Close More Deals Without Silly Traffic And Funnels

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© 2018 Ernie Potts

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopy, recording, scanning, or other, - except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in Wilmington, Delaware, by Ernest Levi Potts Publishing. Ernest Levi Potts Publishing is a trademark of Ernie Potts, LLC.

DEDICATION

This book is dedicated to my son, Elijah. I want you to know that the time I am not with you has not been in vain. I am working extremely hard to ensure that you have a life better than I did at your age. Your future is what drives me today.

Table of Contents

DEDICATION

Table of Contents

Authors Note

What is a sales process?

Introduction

Finding your niche

Best Niches

Qualified Leads

When purchasing leads from InfoUSA, I recommend you use these qualifiers.

Getting Leads to Call You

Why is direct mail better than Facebook Ads?

Why is direct mail better than Cold Email?

Why is direct mail better than Cold Calling?

How to do direct mail effectively?

Example good direct mail copy

Cost of Direct Mail

What is the average response rate?

How to follow up

Follow Up Script

End of follow up script....

Following up with leads via direct mail

Following up via email

Final thoughts on follow up

Handling inbound leads

Not Interested Script

Before the pitch not interested script

After the pitch not interested

The Pitch

The Pitch:

Rules for pitching prospects

Setting The Demo

Example of weak language:

Agent Questions

Agent Question 1: What are your hot buttons

***End of agent question 1***

Agent Question 2:

***End of Agent question 2***

Agent Question 3: The Decision Maker Question

***End of agent question 3***

Agent Question 4: How Serious Are They In Hiring You?

***End of Agent Question 4***

Agent Question 5: Can They Afford You?

***End of agent question five***

Closing out the Demo Set

Final thoughts on setting demos

Holding The Demo

Script for starting your demo

***End of script***

Reasking the agent questions

***End of script***

The pricing table

Trial Close Script

***End of script***

Closing Deals

Closing Script

***End of closing script***

I want to think about it script

***End of script***

***Script for getting Contract and authorization form signed***

Outro

Authors Note

Hey this is Ernie Potts. Thanks for purchasing the book. I wanted to let you know that this book was initially a transcription of a 3 hour interview I did. So the book will read very conversational. My goal was to have this book read like I am speaking to you. I will continue to make iterations of the book so please be on the lookout for updated versions as they come