Campbell Leadership Descriptor Facilitator's Guide

Campbell Leadership Descriptor

FACILITATOR’S GUIDE

David Campbell

Published by CCL Press

Author

David Campbell

With Special Thanks

Dawn Barts, John Fleenor, Shaun Martin, Stephen Rush, Peter Scisco, Sylvester Taylor

Manager, Publication Development

Peter Scisco

Editor

Shaun Martin

Design and Layout

Diana Coe

Rights and Permissions

Kelly Lombardino

Copyright © 2019 Center for Creative Leadership

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

CCL. No 8020

ISBN No. 978-1-60491-544-0

Ebook No. 978-1-60491-615-7

CENTER FOR CREATIVE LEADERSHIP

WWW.CCL.ORG

Contents

Introduction

About the Campbell Leadership Descriptor

Administering and Scoring the Descriptor

Preparing for a Workshop Session

Conducting a Workshop Session

Appendix A   Workshop Slides

Appendix B   Developmental Strategies

Appendix C   Frequently Asked Questions

Appendix D   Other Uses for the Descriptor

Appendix E   Case Studies

Appendix F   Illustrative Profiles

Appendix G   Suggested Resources

About the Author

About the Center for Creative Leadership

Introduction

EFFECTIVE LEADERSHIP IS CRUCIAL to the success of any organization, so it is not surprising that developing good leaders should be among any organization’s top priorities. Similarly, continually improving their leadership skills should be a priority for individuals who wish to expand their influence. Thus, leadership development is important at both the macro level, for organizations, and at the micro level, for individuals.

For people to develop their leadership skills and abilities, they must first be able to recognize their strengths and identify areas in which they need to improve. The Campbell Leadership Descriptor was developed to achieve that purpose. The Descriptor is specifically designed for use in those situations in which a self versus others analysis of leadership characteristics would be useful, such as leadership development seminars, classroom discussions, and one-on-one coaching.

Two main strategies guided the Descriptor’s development. The first was universality: The desire for a universal list of leadership components applicable for leaders at every level in every type of organization. The second was simplicity: The wish to have the list available in a format that would make it easy for respondents to compare themselves systematically with others on these essential leadership components.

Because the Descriptor has been designed for simplicity, it can be filled out and scored on the spot. It is self-scoring and self-norming in that it asks respondents to describe not only themselves but also a good leader and a poor leader they have personally known. The respondents’ results, which are presented graphically on a Leadership Profile, compare their self-reported leadership strengths and weaknesses with the leadership strengths and weaknesses of their designated good and poor leaders.

The major purpose of the Descriptor is to create a structured discussion about the important components of leadership. When used for developmental purposes, which will normally be the case, the Participant Workbook, including the Descriptor, is focused on three specific goals:

•  To acquaint respondents with the major components of leadership—the necessary actions.

•  To encourage respondents to think about what it takes to accomplish each of these components—in other words, to ask, How do others do it? What works?

•  To help respondents identify specific actions that can strengthen their leadership effectiveness by asking, What do I do next?

Although the Descriptor is best suited for use with groups or for one-on-one coaching by a skilled professional, it can also be used in a self-directed manner: Individuals who are reasonably mature and experienced can work on their own to fill in the Descriptor, score it, and draw their own conclusions from the results.

About This Facilitator’s Guide

This Facilitator’s Guide includes the detailed information you need to prepare for and conduct a leadership workshop for a group of any size. You can also use the information in the Guide to plan and conduct coaching sessions with individuals.

The Guide includes:

•  Detailed information about the Campbell Leadership Descriptor, including an explanation of each of the nine components;

•  Instructions for scoring the Descriptor and interpreting the scores, including a sample of a completed Descriptor;

•  Guidelines to help you plan and prepare for a workshop;

•  A step-by-step script you can follow to conduct a workshop;

•  Master copies of slides (a PowerPoint version of these slides is available free at www.ccl.org/cclpressresources);

•  Additional information you might need, including suggested responses to questions that participants often ask;

•  Case studies and typical group profiles; and

•  A list of suggested resources.

Learning Objectives

After people complete the process of filling out and scoring the Descriptor and discussing the results, they will be able to:

•  Describe the important components of leadership;

•  Identify the characteristics of a successful leader by comparing their choice of