TikTok Marketing: Best practices for your business on the TikTok Platform

INTRODUCTION

CHAPTER 1:  WHAT IS TIKTOK AND WHY SHOULD YOU CARE?

CHAPTER 2: GETTING STARTED WITH TIKTOK

CHAPTER 3: CREATING CONTENT FOR TIKTOK

CHAPTER 4:  TIKTOK HASHTAGS

CHAPTER 5: MARKETING STRATEGIES FOR TIKTOK

CHAPTER 6: TIKTOK ADS

CHAPTER 7: TIKTOK CASES THAT WILL INSPIRE YOU

CHAPTER 8: TIKTOK ANALYTICS

CHAPTER 9: TIKTOK BEST PRACTICES

BONUS: TIKTOK MARKETING – CHEAT SHEET

INTRODUCTION

At the time of writing this eBook, the TikTok social media platform has seen explosive growth over the last two years. It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.

To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other. TikTok appeals to a younger demographic and you really need to speak their language to be successful. This eBook will explain all you need to know about TikTok to create successful marketing campaigns.

This book will provide you with everything that you need to know to use the TikTok platform to market your business successfully. You will find it an easy and engaging read and I encourage you to read it from start to finish and then start to implement the tips and advice you find here.

You will learn that a number of businesses and organizations have already leveraged the TikTok platform to get the word out. What they have done is not rocket science and you can replicate their success easily. Engagement with the TikTok user base is essential and this ebook will show you how to achieve that.

Other marketers have tried marketing on TikTok and failed. I do not want you to make the same mistakes that they did so follow the steps in this book and you will maximize your chances of success. There is currently some political controversy around the application and I highly recommend that you become familiar with the real facts.  TikTok has tremendous potential for marketers in the future and political interference will not be a permanent concern.

CHAPTER 1:  WHAT IS TIKTOK AND WHY SHOULD YOU CARE?

Many people have never heard of TikTok. Marketers that spend advertising money on social media platforms do not know anything about it or the potential that it provides. That’s okay for you because it means that there is less competition for you to worry about.

In fact, TikTok has been in the news recently for the wrong reasons. There was concern that the platform was not safe for youngsters to use. The truth is that there was some dodgy content on TikTok but they have cleaned up their act and removed many videos that did not meet their community guidelines and terms of use.

This has not stopped TikTok experiencing incredible growth over the last two years. In the first half of 2018, it was the most downloaded free iOS app. TikTok was the most downloaded app on Google Play in October 2018 and overall it was the third most downloaded app in the world in November 2018.

In March 2019 there had been over 1 billion installs of TikTok. There were 660 million downloads in 2018 and in the first quarter of 2019 there were 188 million. There are over 500 million active users of TikTok and 26.5 million of these are from the United States.

Here are some other key statistics about TikTok:

∙  There are more users of TikTok on Android than iOS.

∙  At the moment the largest user base is in India representing around 43%.

∙  Around 66%