Scale an Automated Online Business: Unlocking and Perfecting Profitability: Automated Online Business, #2

Scale an Automated Online Business

Scale an Automated Online Business:

Unlocking and Perfecting Profitability

John A. Estrella

Scale an Automated Online Business:

Unlocking and Perfecting Profitability

© Copyright 2021 John A. Estrella

All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the authors' written prior permission.

Hardcover: 978-1-990135-10-1

Paperback: 978-1-990135-03-3

eBook: 978-1-990135-04-0

Audiobook: 978-1-990135-05-7

Editing by Suzanne Baal

Cover design by Luisito Pangilinan

Agilitek Corporation

Markham, Ontario, Canada

agilitek.com

About the Author

John A. Estrella, PhD, CMC, PMP, coaches solopreneurs how to start, scale, and sell profitable automated online businesses using proven strategies and systems. He consistently strives to realize more and higher achievements. With a proven track record of working with creativity, integrity, and drive, he earns respect, inspires cooperation, and exceeds expectations.

Dr. Estrella founded consulting and online companies. He currently serves as the Academic Coordinator of the Project Management Certificate at The Chang School of Continuing Education at Ryerson University. He contributes to the community as Scouts Canada’s International Commissioner. He was recognized with the Queen Elizabeth II Diamond Jubilee Medal for his volunteer work with Canada’s youth.

His educational background includes a BSc (Dean’s List) and an MSc (Teaching Fellow & Scholar; 4.0 GPA) degrees in Computer Science. The Project Management Institute (PMI) Educational Foundation awarded him a scholarship for his PhD in Organization and Management (4.0 GPA). Continuing education includes Conversational French (Toronto) and Nonprofit Board (Harvard).

Connect with Dr. Estrella at https://johnestrella.com.

Automated Online Business Books

Start an Automated Online Business:

Turning Your Passions Into Millions

Hardcover: 978-1-990135-09-5

Paperback: 978-1-990135-00-2

eBook: 978-1-990135-01-9

Audiobook: 978-1-990135-02-6

Scale an Automated Online Business:

Unlocking and Perfecting Profitability

Hardcover: 978-1-990135-10-1

Paperback: 978-1-990135-03-3

eBook: 978-1-990135-04-0

Audiobook: 978-1-990135-05-7

Sell an Automated Online Business:

Maximizing the Selling Price

Hardcover: 978-1-990135-11-8

Paperback: 978-1-990135-06-4

eBook: 978-1-990135-07-1

Audiobook: 978-1-990135-08-8

Dedication

To my wife, Maria, and my children, Joshua, Jacob, and Clara, this book is dedicated to all of you.

—John A. Estrella

Table of Contents

Introduction

Deconstruct the value chain

Solidify the foundation

Collect data for analysis

Remove scalability blockers

Delegate from the back

Optimize end-to-end processes

Manage key performance indicators

Incorporate conversion rate optimization

Streamline the digital footprint

Manage risks and diversify revenue

Focus on customer lifetime value

Introduce upsell and cross-sell

Develop recurring revenue streams

Provide superior customer service

Turn customers into cheerleaders

Create a marketing war chest

Define the brand guidelines

Develop digital assets

Streamline the landing pages

Establish follow-up sequences

Build trust to increase conversion

Incorporate and highlight social proof

Capture net promoter score (NPS)

Collect Google reviews

Gather Facebook reviews

Scale paid digital advertising

Leverage existing customer data

Start with Google Search

Engage Facebook users

Remarket to website visitors

Incorporate affiliate marketing

Prepare an affiliate offer

Recruit affiliate partners

Address common issues

Engage an affiliate manager

Invest in evergreen traffic sources

Multiply revenue via partnerships

Enhance backlinks quality and quantity

Collaborate with other influencers

Increase top-of-mind awareness

Preface

After clicking on so many online ads for free checklists, presentations, and webinars, I got so frustrated for wasting so much of my time.

First, several of them present shallow and regurgitated materials. There is no breadth and depth. They experienced some success applying a technique that they learned somewhere from someone, and they expect that you will be able to replicate their success. With a rented Lamborghini in the background, they attempt to project an image of success. Second, they only focus on one aspect of the problem, not the end-to-end process of running a thriving business. Third, their companies do not necessarily contribute to significant and long-lasting value for their clients. They are selling bandages, knowing that their customers need surgery.

My view of a business is different. While some entrepreneurs like to build a business that will become a public company someday, I want to start companies that will become profitable within a few months. Other entrepreneurs find thrills in hustling with investors to fund their ventures. In contrast, I like to bootstrap a company so that I can retain majority control. Several solopreneurs spend long hours running their business and creating social media content to remain in the spotlight. For me, I let my automated online business run on its own so that I can enjoy life with my family, pursue what I want, and contribute my fair share to the community.

I’ve decided to write a book trilogy about starting, scaling, and selling an automated online business with a desire to share with those who will listen. You cannot build a sustainable business by merely knowing how to run an incredible Facebook ad campaign. Creating content for YouTube or recording podcasts continuously to get more likes, shares, and comments will not do the trick. You need to master the entire process, and more importantly, you need to integrate them seamlessly together.

This book focuses on the second portion of the trilogy by teaching you how to scale an automated online business to unlock and perfect your company's profitability. We begin by deconstructing the value chain to optimize the end-to-end processes and clarify the focus on customer lifetime value (CLV). After that, you’ll build the foundation for growth by creating a marketing war chest and building trust to increase conversions.

With the critical components in place, it’s time to hyper-scale your business growth. To do so, you’ll need to scale paid digital advertising and incorporate affiliate marketing. To round the growth machine, you also need to invest in evergreen traffic sources.

When you reach this point, you would have built an automated online business that can thrive without you while remaining profitable with sustainable rapid growth. It will be reasonably lucrative so that you can continue to let it run or sell it to another