Home Salon Accelerator: Double Your Profits In 90 Days

© 2016 Grace Vassallo, Melbourne, Australia

No part of this publication may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopy, recording, or information storage and retrieval methods now known, or to be invented, without the written permission of Grace Vassallo, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in an educational publication or radio or TV broadcast.

Notice of Liability

Every effort has been made to ensure this book contains accurate and current information. However, the publisher and author make no representation or warranties with respect to accurateness and completeness of the contents of this book and they shall not be liable for any loss or damage suffered by the readers as a result of any information contained herein. No warranty may be created or extended by sales representatives or written sales material.

ISBN: 978-09872059-4-0

The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it.

Jordon Belfort

– The Wolf of Wall Street

DEAR HOME SALON OWNER,

This book is written for the truly talented home salon owners all over the world who are ready to take their business to the next level.

Enclosed in this book is the blueprint for you to read and implement in your business so you can create the business you desire, smash out the goals you set at the start of the year and create a lifestyle around your business, not the other way around.

I have helped many salons achieve their goals and now I want to share with you how you can achieve them too.

Enjoy!

To your salon success,

Dedication

To those who have believed in me, supported me and made me feel a bit more normal in the ups and downs of motherhood, thank you. Without the support of my husband, who is my super tech man and amazing husband and father, I wouldn’t be able to do what I love whist keeping the house super spotless, so thank you for putting up with my moments of intense focus on my projects. To my beautiful friend Melissa, who knows how to fill my cup when I’m on the last drop, I thank you for your many years of friendship and support which has helped me become the person I am today. You are amazing and continue to inspire me every day. To my mum who gives us so much help and assistance with the girls, especially whilst I finished this book, thank you. You have helped shape me and challenged me to be the strong woman I am. Lastly to my two beautiful girls Angelina and Sofia. You two are the reason I wake up and am inspired to create the life I love, to share memorable experiences with and to continue to follow my passion to help others. You are my mirror, helping me see where I need to grow and improve so I can be the best role model and inspiration for you. I love you all.

Home Salon Accelerator Guarantee

I’d love to tell you all about the fancy guarantee that comes with this book.

The only guarantee that I can give you is that you get out what you put in. Becoming successful in your own rights requires hard work, setting your goals and taking action to achieve them. A simple purchase of this book won’t get you’ll get results unless you do the work.

I have helped many business owners and professionals in their careers and have found the stark difference between those who reach phenomenal results and those who just plod along about their day wishing things would get better. The difference is they are ACTION TAKERS. They are determined to reach the outcomes they have set for themselves and dive into it until they get what they desire, no matter what it takes.

I know you want more. More than where you are at right now. That’s why you purchased this book. So do yourself a favour and work through this book and complete the activities as you go along as you will find that you’ll get more value and you’ll make the changes you need to as you go along. This is how you make your dreams a reality.

Go get ‘em tiger!

I look forward to hearing about your success!

Setting your Intention

Before we get into the heart of the book, I’d love for you to set an intention for what you would like to get out of this book. By setting an intention, you are training your brain to start looking for the things you need in order to achieve your stated intention. I have found this to be very useful in my everyday life and find that when I do set intentions for what I want to achieve, I will get those things done compared to when I don’t set and intention. This is a wonderful habit to form and really uses your mind effectively in helping you achieve what you desire.

Would you like to double your income?

Would you like get more clients in your chair?

Would you like to learn the secrets of successful salon owners?

Would you like to learn how you can become in demand?

Would you like to learn how to explode your business and make passive income?

Have a good think about what you want to learn and take from this book to help you become a master in your profession.

Contents

Dedication

Home Salon Accelerator Guarantee

Setting your Intention

Introduction

Employee to Entrepreneur

Show Me the Money

Your Dazzling Salon

Marketing Demystified

Getting Bums on Seats

Sales Is Not a Dirty Word

From Desperate to In Demand

Making Business Easy

What Successful Salon Owners Don’t Want You to Know

Personal Growth Equals Business Wealth

The Future

Explode Your Business

Afterword

About the Author

The Being comes with the Doing!

Work with Grace

A special offer for my readers:

Grace’s Speaker Bio

Introduction

I’ve written this book as a guide for the home salon owner on how they can build their business, explode their profits and create a business that suits their lifestyle that they are passionate about and can run for a very long time.

Home salon owners usually get a bad rap. They don’t get much support, especially from the bigger industry associations and there’s not as many people around who can offer some sort of support when it comes to the business side of things, unless they seek external support.

My aim for this book is to help you see the potential that lies within you, your business and the different ways that you can do business. There are many aspects to your business to help your business grow that you may not have been aware of or you may not know how to do.

This book is presented in a way that is interactive because I don’t want you to read and shelve the book and shelve the knowledge that goes along with it. I want you to get involved in it because once you engage and do the activities, it’s more likely that you’ll remember it and you’ll go and actually apply it in your business.

The reason why I wrote this book is because I was in your situation. Been there and done that. I was a very excited young hairdresser, having done my course and been employed in a few salons.

I knew there was something more that I wanted to do than working for someone else and that’s when I started working from home. A lot of the time I made many mistakes along the way and really had no idea what I was doing in business because I was great at doing hair, but I had no business skills.

And so I thought it be great if there was someone that could help me. I looked around but I didn’t find much at all, especially for home salons. A lot of the training that was available was all about salons and teamwork and team building, but being on my own, I needed training more for myself as a business owner and operator.

As I moved on, I networked with other hairdressers and found that this was a common problem amongst them. They weren’t many people out there supporting the home salons especially owner operators and this is where I got my idea to write this book.

I want to help make it easier for you as an owner operator. There will be some work for you to do and I want you to know that I’m here to support you, here to guide you on the things that you need to know to help grow or potentially explode your business and accelerate your profits, so that you can ultimately live the lifestyle you that you dreamed about, the business you dreamed about and actually turn it into a reality.

There are a few themes that come up consistently throughout the book that you’ll notice. Once you understand what these themes are and implement them into your business, your results will astound you.

Keep this book handy as you’ll find yourself referring to it. On those days where you lack motivation, flick through some of the chapters, especially chapter 12 to get you inspired and excited about the possibilities for you and your business.

I want you to succeed in your business endeavour so that you can live the life you always dreamed and do the things you love, whatever they may be.

Here’s to your amazing potential,

Employee to Entrepreneur

The true entrepreneur is a doer, not a dreamer.

Nolan Bushnell

As a business owner, for many years I never saw myself as an entrepreneur, just a business owner. There are many differences between an employee, an entrepreneur and a business owner. I wanted to start with this chapter because I want to get you in the right mindset of working not only as someone who owns a business, but rather an entrepreneur, someone who is innovative in their business, not just working in it. Someone who’s working on their business as well.

What are some of the key reasons why thinking like an entrepreneur, as opposed to an employee, is important when it comes to creating a profitable business? First of all, you’ll be in the right playing field and have clarity about your business. Between an employee, a business owner and an entrepreneur, there are different ways of thinking. A lot of the time as an employee, you turn up to a job, do the best that you can each day, then go home and the jobs done.

As a self-employed business owner, it’s very similar. We turn up to our jobs and we’ve also got the added responsibility of making sure that we have clients in our appointment book. Making sure that

we’re attracting new clients in if we haven’t quite got a full book yet and making sure people know about what we do. Whereas an entrepreneur is thinking on a much bigger scale. An entrepreneur also looks into who their target market is, refines what they want their ideal client to look like so that they can target the people they want flowing in their business whilst also being clear on what it is they want out of their business as well.

An entrepreneur also knows the rules of business. They master them and when they’ve mastered the rules, they know how they can bend or break the rules. You see, a lot of the time employees learn the rules and play by the rules. Business owners generally learn the rules and master the rules.

Another key point is understanding what drives you and using it to your advantage. Some of the questions you can ask yourself are:

What drives you in business?

What drives you to have a business?

What was the defining moment that helped you make that decision?

Did you enough of working in a salon or did you envisioned yourself as a business owner from the get go?

Entrepreneurs know their own behavioural strengths and play on that.

Another reason why it’s important is, you skip the trial and error phase. Having an entrepreneurial mindset already puts you in the front seat. It gives you the advantage of thinking differently. Instead of thinking like an employee, you shift your paradigm and interpret things differently to help you plan and grow your business.

When you can see the bigger picture of where your business is going