Salon Success Secrets Vol. 1: How to Create Raving Fans

© 2014 Grace Vassallo, Melbourne, Australia

No part of this publication may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopy, recording, or information storage and retrieval methods now known, or to be invented, without the written permission of Grace Vassallo, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in an educational publication or radio or TV broadcast.

Notice of Liability

Every effort has been made to ensure this book contains accurate and current information. However, the publisher and author make no representation or warranties with respect to accurateness and completeness of the contents of tish book and they shall not be liable for any loss or damage suffered by the readers as a result of any information contained herein. No warranty may be created or extended by sales representatives or written sales material.

ISBN 978-0-9872059-1-9

"I have known about some of the techniques you have shared with me, but I hadn’t realised how important they are in my business. You have given me some great ideas around promotions and marketing to implement in my business. Thank you!

Gina, Salon owner – Prahran, Australia

Being coached has been a real eye opener for me. I have created my ideal day in my salon as I had always dreamed of. My clients adore me and my staff and I have a successful business that feels like a holiday most of the time! Thank you for sharing your wonderful techniques. My life will never be the same again.

Cara, Salon owner - Melbourne, Australia

I was fortunate enough to have 6 sessions with Grace. Being a single mum, working full time (day job) and having my own home business, I have struggled to set goals, stay positive and keep motivated. Grace helped me to work out some strategies and techniques which have helped me enormously. Especially with my mindset in my stressful day job which can creep into my home business and family life. Each session was like an eye opener as I always came away with a new insight and feeling of inspiration and content. I would recommend coaching to any person who is struggling personally with themselves or professionally in terms of future direction. Don’t be afraid as it will be the best thing you ever do. Thanks Grace for your time, I enjoyed every session.

Janine, Business Manager – Wodonga, Australia

"It was so amazing! Straight away I felt being respected and safe. Safe enough to pull all my dark secrets out into the light. Looking at them under the light of this safe environment, gently but firmly guided through the process they didn’t look dark or scary and often vanished after the session. My life feels easier and more in sync with the real me. I can only praise and highly recommend being coached by Grace and starting my life over with a renewed view. Thank you so much!

Marlene, Health Care Assistant – Wales, UK

"In Europe and Australia, there is something called

the Tall Poppy Syndrome: People like to cut the tall poppies.

They don’t want you to succeed, and they cut you down -

especially people from your own social class."

Mark Burnett

For all the Tall Poppies out there, this book is for you.

It’s high time we respected the Tall Poppies and lifted them up.

DEAR SALON PROFESSIONAL,

This book is written for the truly talented hairdressers, beauty therapists and salon owners all over the world who are ready to have a loyal raving fan base instead of ordinary clients and receive great rewards from their success.

Enclosed in this book are the keys to your success, the secrets that ensure you can turn your clients into true raving fans, have them experience real customer service like never before and bring even more business to your salon so you can live the lifestyle you desire.

I have helped many salons achieve their goals and now I want to share with you how you can achieve them too.

Enjoy!

To your salon success,

DEDICATION

This book is dedicated to my amazing husband James who has believed and supported me in every way, every step of the way in my journey. Thank you for believing in me even when times got tough and guiding me when I went a little off track. You are my hero, my role model and you truly are a superstar. I am the luckiest girl in the world to have you by my side. Also my beautiful daughter Angelina who has helped me grow in more ways than I ever imagined. You are my shining star and the reason why I completed this book. Love you both to the moon and back.

SALON SUCCESS SECRETS: HOW TO CREATE RAVING FANS

CONTENTS

Dedication

Introduction

My Story

A whole new world

Success Secrets Guarantee

PART 1

How This Book Will Change The Way You Work

Setting Your Intention

The 5 Biggest Mistakes Hairdressers &Beauty Therapists Make

A New Way To ‘Chat’ With Your Clients

An Insight Into How Our Brains Work

Reticular Activation System (R.A.S)

D.D.G’s

PART 2

7 Secrets of Success

Secret #1 Understanding your client’s language

Visual

Auditory

Kinaesthetic

Auditory Digital

The Next Steps

Secret #2 Get Curious

Start with the end in mind

Secret #3 Hearing what is not being said

Creating a belief system that works for you

Secret #4 The power of the pause

Tips on being an effective listener

The 4 Keys to Listening

Secret #5 Recognising the Client Types and speaking their language

Mind Reading

D.I.S.C

The Four Quadrants

How to communicate with the