Website Traffic Secrets Unlocked: Learn Some of the Best Strategies to Get Traffic to Your Website
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About this ebook
Charlie Evans
Charlie Evans is a minister in the Presbyterian Church (USA), an attorney licensed to practice law in the Commonwealth of Kentucky, an author and co-developer of A Journey Divine. Visit www.charlieevans.org for more information.
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Website Traffic Secrets Unlocked - Charlie Evans
INTRODUCTION
Every website needs web-traffic and every webmaster wants more of it. We are all looking for that one secret traffic trick that will turn our site into a roaring success. There are tons of websites out there on the internet, so your competition is fierce, and you must find a way to entice visitors. The sad reality is that among the heaps of web pages out there, only a small percentage are actually able to succeed, which is why I have put together these strategies.
In order to fight the battle of online traffic, you firstly need to develop and execute a website advertising strategy. There is no quick fix; web-owners need to stay patient, dynamic and consistent. There are several ways to encourage traffic to your site. In this book I will provide and discuss the strategies that have proven to work time and time again.
Chapter 1
Generate Website Traffic Through Search Engine Optimization (SEO)
SEO is the technique of promoting a website in order to improve its rankings so that a site receives its maximum number of visitors organically from search engines. Search Engine Ranking is essential to generate traffic because users generally click on the search results that are listed on the first page, any page after that sees a dramatic drop in visitors. Clearly, there is a big advantage for any web-owner if they can rank their website high within the search engine results.
Google and others search engines rank websites according to relevancy, value and user experience. If you can improve your website in these three aspects, you can stay at the top for a long time. Each search engine has its own distinctive ranking criteria, and uses their ingenious algorithms to weigh each criterion accordingly.
KEYWORD FUNDAMENTALS
Keywords are the most important factor in the search engine optimization process. The fact is, website owners must select precise keywords for their business, products/services and their target market, otherwise you fall behind. Owners must keep in mind that they need to identify with their target audience, and then build their search engine optimization