Micro Enterprise Marketing: How to Start, Promote and Grow Your Micro Business in the Digital Age

Micro Enterprise Marketing

Micro Enterprise Marketing

How to Start, Promote and Grow Your Micro Business in the Digital Age

Sheila Atienza

Privilege Digital Media

Micro Enterprise Marketing: How to Start, Promote and Grow Your Micro Business in the Digital Age

Copyright © 2021 by Sheila Atienza

Published by Privilege Digital Media,

Richmond, British Columbia, Canada

All rights reserved. No part of this publication may be reproduced and transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the author and publisher.

This publication is presented to provide integral concepts and information on the scope covered on the subject matter. Best effort was exerted in order to write the relevant facts. However, the author and publisher warn the readers to verify the facts and therefore any changes in those facts that may take place in the process. In addition, the author particularly disclaims any liability that is incurred from the application of the contents of this work. Readers should consult with an expert to provide advice on their particular situation.

Micro Enterprise Marketing 

Privilege Digital Media

Richmond, British Columbia

Canada

PRINT: ISBN: 978-0-9811475-7-4

EBOOK: ISBN: 978-0-9811475-8-1 

SUBJECT CATEGORIES:

BUSINESS. ECONOMICS.

   Marketing. General.

BUSINESS. ECONOMICS.

   Small Business.

BUSINESS. ECONOMICS.

   Entrepreneurship.

Contents

Introduction

1 HOW TO START YOUR MICRO ENTERPRISE

One The Entrepreneur and Entrepreneurial Mindset

Two How to Start Your Micro Business

2 HOW TO PROMOTE YOUR MICRO ENTERPRISE

Three The New Marketing for Micro Enterprise

Four Entrepreneurial Marketing

Five Digital Marketing for Micro Enterprise

Six Low-Budget Marketing

3 HOW TO GROW YOUR MICRO ENTERPRISE

Seven How to Grow Your Micro Business

Eight Your Strategic Plan and Your Business Growth

Dedication

Dedicated to would-be entrepreneurs

who have confidence in themselves and

take courage and strength to grow

Welcome a New Journey

"Here's a new time;

take a leap,

in your heart believe;

a new journey,

you will plan,

positive outlook you shall welcome."

― Sheila Atienza, Author

Tweets for Your Thoughts

Introduction

Marketing is one of the fundamental components of an enterprise. Some business owners and marketers look at it as the very heart of a business organization, regardless of the size of the enterprise. 

An organization may have produced a set of products or services in the world. But without marketing, how can these offerings reach the target customers (or clients) at the right location and at the right time? Without communicating the value or solutions that the business creates, how can the target market discover, learn and understand the benefits of these offerings? 

How can you direct all other efforts in your business so that you can reach your goals when there's a missing link?

Marketing supports the overall business strategic goals.

However, marketing for entrepreneurs is somewhat unique in the sense that many micro enterprises have distinct challenges. These challenges are, in most cases, not the kind of problems that worry large-sized organizations.

Many micro enterprises may have, if not, may encounter along the way, these business challenges, such as having limited resources, limited access to funds, and even limited human resources, to carry out other functions in the business.

As an entrepreneur, you perform most of the functions in your enterprise. You are the problem-solver. 

You are the one who should actively seek opportunities. You are the one who should exhibit creativity. You are the one who should keep going, despite the challenges that may come your way.

You are the one who should evaluate the overall picture of your micro business. After all, you are the very creator of your micro enterprise.

As an entrepreneur, your venture's success would depend on your entrepreneurial spirit to drive your micro business forward.

This book, Micro Enterprise Marketing, How to Start, Promote and Grow Your Micro Business in the Digital Age, was created to give new entrepreneurs or would-be entrepreneurs some insights on how marketing can be applied in a micro business setting.

If you're already an entrepreneur but seeking some information on how to approach your micro enterprise, this book can serve as your reference.

The book explores integral concepts in entrepreneurship. It covers topics that are relevant in the digital age that we are in now. 

The book presents content such as new marketing, entrepreneurial marketing, digital marketing, and low-budget marketing.

You will also learn about exploring business growth strategies, creating a strategic plan, and reviewing business growth essentials.

This book, Micro Enterprise Marketing, How to Start, Promote and Grow Your Micro Business in the Digital Age, is divided into three parts.

The first part focuses on starting your micro enterprise. The second part covers promoting your micro enterprise. And the third part focuses on growing your micro enterprise. In this book, we use the words 'micro enterprise' (without a hyphen), but you can also refer to it with a hyphen: micro-enterprise.

In PART 1: HOW TO START YOUR MICRO ENTERPRISE, we cover the following:

CHAPTER 1 THE ENTREPRENEUR AND ENTREPRENEURIAL MINDSET 

The Entrepreneur in You

Entrepreneurial Mindset

CHAPTER 2 HOW TO START YOUR MICRO BUSINESS

From Employment to Self-Employment

Would Your Personality Fit the Role of an Entrepreneur?

What Business Structure Should You Choose for Your Micro Enterprise?

What is Micro Enterprise?

What is Your Business Idea?

The Challenge for Micro Enterprises

In PART 2: HOW TO PROMOTE YOUR MICRO ENTERPRISE, we cover the following:

CHAPTER 3 THE NEW MARKETING FOR MICRO ENTERPRISE

How Much Do We Know About Marketing

Keeping Up with Marketing Trends

Entrepreneurs' Digital Knowledge

The Entrepreneur and the Digital Age

CHAPTER 4 ENTREPRENEURIAL MARKETING

The Entrepreneur’s Approach to Marketing

Understanding What Entrepreneurial Marketing is

Entrepreneurial Marketing Essentials

CHAPTER 5 DIGITAL MARKETING FOR MICRO ENTERPRISE

Embracing Digital Marketing

Competition and Global Presence

Key Components of Digital Marketing

Defining Digital Marketing

SEO and Its Impact to Your Content Marketing

How Your Customers Search Online

How Businesses Respond to Digital Marketing

CHAPTER 6  LOW-BUDGET MARKETING 

PR: Press Release

Local Marketing

Mobile Marketing & Social Media

Creating a Website 

Video Marketing

Email Marketing

Your Approach to Low-Budget Marketing 

In PART 3: HOW TO GROW YOUR MICRO ENTERPRISE, we cover the following:

CHAPTER 7 HOW TO GROW YOUR MICRO BUSINESS

What Does Business Growth Mean To You?

Business Challenges and Growth Strategies

CHAPTER 8 YOUR STRATEGIC