Rating: 5 out of 5 stars
5/5
Ebook75 pages42 minutes
Visual Grammar: Design Foundations for Editors
Rating: 0 out of 5 stars
()
About this ebook
Design awareness is increasingly important in the quick-publishing models embraced by web publishers and rapid-release book publishers eager to create reader-ready documents. These models often condense the number of trained professionals who touch a piece before it's published. Freelance editors become more valuable to publishing production pro
LanguageEnglish
PublisherEditorial Freelancers Association Publications
Release dateAug 25, 2021
ISBN9781880407516
Author
Kristy Gilbert
Kristy S. Gilbert is a book editor and designer for Looseleaf Editorial & Production. Her clients include bestselling hybrid authors, traditional publishing houses, and writers taking their first steps toward publication. In addition to her decade-plus working as an editor, she teaches introductory courses in print publication design for Brigham Young University's editing and publishing program.
Related to Visual Grammar
Related ebooks
Inside Paragraphs: Typographic Fundamentals Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students Rating: 0 out of 5 stars0 ratingsThe Typographer's Guide to Typography Rating: 4 out of 5 stars4/5Designers Don't Read Rating: 0 out of 5 stars0 ratingsUniversal Graphic Design Principles: The Power of Visual Communication Rating: 0 out of 5 stars0 ratingsCreative Workshop: 80 Challenges to Sharpen Your Design Skills Rating: 4 out of 5 stars4/5Typography for the People: Hand-Painted Signs from Around the World Plus 15 Free Fonts Rating: 3 out of 5 stars3/5How to Think Like a Great Graphic Designer Rating: 4 out of 5 stars4/5Graphic Idea Notebook: A Treasury of Solutions to Visual Problems Rating: 4 out of 5 stars4/5Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (3rd Edition, Revised and Expanded) Rating: 0 out of 5 stars0 ratingsThe Education of a Typographer Rating: 0 out of 5 stars0 ratingsVisual Design Solutions: Principles and Creative Inspiration for Learning Professionals Rating: 0 out of 5 stars0 ratingsLayout Index Rating: 4 out of 5 stars4/5You Are Not an Artist: A Candid Guide to the Business of Being a Designer Rating: 0 out of 5 stars0 ratingsDesign Culture: An Anthology of Writing from the AIGA Journal of Graphic Design Rating: 3 out of 5 stars3/5Practical Font Design With FontLab 5 Rating: 0 out of 5 stars0 ratingsDistinctive Design: A Practical Guide to a Useful, Beautiful Web Rating: 0 out of 5 stars0 ratingsGraphic Design: The New Basics (Second Edition, Revised and Expanded) Rating: 5 out of 5 stars5/5A Pocket Guide to Creating Symbol Fonts Rating: 0 out of 5 stars0 ratingsThe Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Rating: 4 out of 5 stars4/5Above the Fold: Understanding the Principles of Successful Web Site Design Rating: 4 out of 5 stars4/5Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems Rating: 3 out of 5 stars3/5How to Be a Design Student (and How to Teach Them) Rating: 5 out of 5 stars5/5Story Design: The Creative Way to Innovate Rating: 5 out of 5 stars5/5In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector Rating: 5 out of 5 stars5/5Meggs' History of Graphic Design Rating: 4 out of 5 stars4/5Marketing Illustration: New Venues, New Styles, New Methods Rating: 0 out of 5 stars0 ratingsPrinciples of Web Design Rating: 0 out of 5 stars0 ratingsGot You Covered: 60+ Layouts for Designing Great eBook Covers Rating: 0 out of 5 stars0 ratings
Design For You
The Designer's Dictionary of Color Rating: 5 out of 5 stars5/5Elements of Style: Designing a Home & a Life Rating: 4 out of 5 stars4/5Expressive Digital Painting in Procreate Rating: 5 out of 5 stars5/5The Illustrator's Guide To Procreate: How to make digital art on your iPad Rating: 3 out of 5 stars3/5101 Tips to Get Started in Graphic Design Rating: 3 out of 5 stars3/5Creative Doing: 75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career Rating: 0 out of 5 stars0 ratingsThe Education of a Graphic Designer Rating: 5 out of 5 stars5/5Become An Exceptional Designer: Effective Colour Selection For You And Your Client Rating: 3 out of 5 stars3/5Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students Rating: 4 out of 5 stars4/5Hand Lettering on the iPad with Procreate: Ideas and Lessons for Modern and Vintage Lettering Rating: 4 out of 5 stars4/5Artists' Master Series: Composition & Narrative Rating: 5 out of 5 stars5/5Color Theory For Dummies Rating: 0 out of 5 stars0 ratingsArtists' Master Series: Perspective and Depth Rating: 0 out of 5 stars0 ratingsBeginner's Guide To Procreate: Characters: How to create characters on an iPad ® Rating: 4 out of 5 stars4/5Architecture 101: From Frank Gehry to Ziggurats, an Essential Guide to Building Styles and Materials Rating: 4 out of 5 stars4/5Creative Workshop: 80 Challenges to Sharpen Your Design Skills Rating: 4 out of 5 stars4/5Midjourney Mastery - The Ultimate Handbook of Prompts Rating: 5 out of 5 stars5/5Digital Collage with Procreate: Create Beautiful Mixed Media Art on Your iPad Rating: 0 out of 5 stars0 ratingsGraphic Idea Notebook: A Treasury of Solutions to Visual Problems Rating: 4 out of 5 stars4/5Principles of Web Design Rating: 0 out of 5 stars0 ratingsCrochet: Fun & Easy Patterns For Beginners Rating: 5 out of 5 stars5/5UX/UI Design Playbook Rating: 4 out of 5 stars4/5Affordable Interior Design: High-End Tips for Any Budget Rating: 4 out of 5 stars4/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 4 out of 5 stars4/5Fantasy Map Making: Writer Resources, #2 Rating: 4 out of 5 stars4/5
Reviews for Visual Grammar
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Visual Grammar - Kristy Gilbert
cover.jpgVisual Grammar: Design foundations for editors
Copyright © 2021 Kristy S. Gilbert
Cover and design © 2021 Editorial Freelancers Association
New York, NY
All rights reserved.
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including, but not limited to, photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at Attention: Publications Chairperson,
at the address below.
266 West 37th St. 20th Floor
New York, NY 10018
ISBN paperback 978-1-880407-50-9
ISBN ebook 978-1-880407-51-6
Gilbert, Kristy S. Visual Grammar: Design Foundations for Editors.
Published in the United States of America by the Editorial Freelancers Association.
BISAC Subject Categories: Design/Book | Design/Graphic Arts/General | Language Arts & Disciplines/Publishers & Publishing Industry
Legal Disclaimer
While the publisher and author have made every attempt to verify that the information provided in this book is correct and up to date, the publisher and author assume no responsibility for any error, inaccuracy, or omission. The advice, examples, and strategies contained herein are not suitable for every situation. Neither the publisher nor author shall be liable for damages arising therefrom. This book is not intended for use as a source of legal or financial advice. Running a business involves complex legal and financial issues. You should always retain competent legal and financial professionals to provide guidance.
EFA Publications Director: Robin Martin
Copyeditor: Monica White
Proofreader: Ebonye Gussine Wilkins
Book Designer: Kevin Callahan | BNGO Books
Cover Designer: Ann Marie Manca
See more by the author:
LooseleafEP.com
BestBookTemplates.com
Contents
Visual Grammar: Design Foundations for Editors
Foundations of Good Design
Contrast
Size
Color & Value
Typeface (or Font)
Font Style & Case
Alignment
Example
Contrast Misfires
Repetition
Color
Brand Style
Repetition Misfires
Alignment
Vertical Alignment
Horizontal Alignment
Aligning with Curves
Eyeline Alignment
Alignment Misfires
Proximity
Proximity Misfires
Building Hierarchy
Working with Type
Choosing a Typeface
Personality
Legibility
Tried-and-True Typefaces
Setting the Type
Conclusion
Visual Grammar:
Design Foundations for Editors
Most editors know the ins and outs of written rhetoric. They can adjust for emphasis, organization, and clarity by choosing a synonym with different connotations, shifting a
Enjoying the preview?
Page 1 of 1