An Analysis of Independent Restaurants Featuring Organic Food in Metropolitan Cities in the United States: A Quantitative Approach

© 2017 Nina Moore; Tarnue Johnson. All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Published by AuthorHouse  02/07/2017

ISBN: 978-1-5246-6005-5 (sc)

ISBN: 978-1-5246-6006-2 (e)

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Contents

Dedication

Acknowledgements

A Tribute to One of the Authors

About the Authors

A Poem on Organic Food

Preface

Organization of the Book

Chapter 1: Introduction

Chapter 2: Literature Review

Chapter 3: Methodology

Chapter 4: Results

Chapter 5: Summary and Conclusions

Bibliography

Appendix 1: Letter of Permission

Appendix 2: Consent Form

Appendix 3: Instrument

Dedication

This book is dedicated to all those who have now become convinced in the face of mounting evidence that the embrace of organic foods is a reasoned path to pursue in the 21st century, in an age of the application of ever intensive methods of food production and mass consumption. Above all, the book is dedicated to the people of Belize and Liberia as they seek to thrive and prosper in their national strivings.

Acknowledgements

We would like to extent our deepest gratitude and sincere appreciation to those who reviewed the manuscript and provided useful feedback. These included Dr. Robert Castaneda, Dr. Harold O’Kere, Dr. James Carter and Dr. Sherry Haynes. Thus, it goes without saying that the feedback and critical comments provided by these scholars only helped to enrich the texture of our conclusions, scope, analytical rigor and breadth of our analyses and critical concerns reported in this book.

A Tribute to One of the Authors

From the humblest beginnings, to scholar, Nina M. Moore has traversed the explosive and dynamic landscape of her surroundings. Men and women are often defined by what they are able to accomplish. There has not been a more critical time in our society for police officers. In the midst of police work, with its constant upheaval and controversy, a phoenix has arisen to help put forth a scholarly effort, which will last for generations. Kudos to a strong, positive woman who has outperformed the expectations placed upon her. May her example shine as a beacon of hope for young women everywhere.

Dr. James Darious Carter

About the Authors

Dr. Nina M. Moore obtained her BA degree in business administration from DeVry University in Chicago, IL (2000-03). Dr. Moore upon completing her undergraduate degree entered a career in law enforcement, where she currently serves in the Chicago area (2003-current). While serving as law enforcement officer, she continued her education at St. Xavier University in Chicago, IL, where shed obtained an MA in Business Administration (2007-08). Dr. Moore completed her Doctorate in Business Administration (DBA) at Argosy University in Chicago, IL (2009-16). Dr. Moore has also served as project manager, which involved leading a team of community stakeholders in the context of community policing and public safety in Chicago.

Dr. Tarnue Johnson obtained an MA in Political Economy from Middlesex Universityin London, UK (1992-94). Dr. Johnson completed a Postgraduate Certificate in Adult Education at the Institute of Education, University College London (1995-96). He spent a year doing postgraduate studies in Educational Research, Policy and Planning at the University of Manchester in Manchester, UK (1997-98). Dr. Johnson completed his Doctorate in Business Administration (DBA) at Argosy University with concentration in management (2007-11). He also completed Postdoctoral Studies in Public Policy at Northwestern University (2015). Dr. Johnson has authored and co-authored eleven books including the current publication with leading American and African scholars and intellectuals. He has also written and published several peer-reviewed articles in reputable journals. Dr. Johnson has served as Senior Lecturer in business and economics at Kendall College in Chicago, Doctoral Advisor at Argosy University and Associate Vice President for Academic Support Services at Tubman University in Liberia. He was recently appointed as Head of the Graduate School of Professional Studies at Cuttington University in Liberia.

A Poem on Organic Food

Man Revises our Creator’s Design

By

Dann Ann Smith-Johnson

(Source: http://www.poetrysoup.com/poem/manrevisesourcreatorsdesign86178)

Improve quality of food shall surely benefit man

Quantity increases will feed the hungry and poor

To the common man, at first, it sounds like the perfect plan.

Gene changed gorgeous fruits adorn the produce store.

Genetically change super plants manipulate God’s world.

Seeming positive at first, scheming power at its worst—

Undermine the little man; devious research unfurled.

Appearing beneficial, redesign is by greed cursed.

Third world countries co-align as those in power hold their hands.

Their research advancements are supported from sea to seas.

Genetic exploration changes God designed croplands.

New producers thwart small farmers; they manipulate bees.

Homestead farmers feel the pain; sterile seeds do not grow plants.

Meanwhile the power hungry cannot quench greed’s growing thirst.

Generational practices work hard to keep their stance.

But into microscopic life new laws of order soon burst.

Lobbyists seek to stop homesteaders that grow their own crops.

Sterile seeds and dying bees are the super’s starting spot.

Rooftop beehives and small farm home-crops try to mend teardrops.

Changing God’s world is the backdrop to a shifting hilltop.

Preface

Official Government Statistics and recent research reports in various Journals of Consumer Studies indicate that the preference for organic food is becoming ubiquitous as consumers who can afford seek to shift away from processed foods and others they perceive as harmful to their health. It is doubtless to note that the dramatic transformation in the pattern of demand in this market segment has been occasioned thanks to the growing health challenges that consumers faced.

However, in the face of this growing demand, there is also a paucity of data on the organic food business. Hence, because of the problem of limited information, it is difficult to accurately discern and investigate the interplay of variables that affect the current pattern of demand for organic foods, let alone how independent restaurants are positioning themselves to furnish the burgeoning demand in this market.

The authors hope that the current book is a timely response to some of these challenges. Readers should note that in writing this book, our working assumption hinged upon the notion that public policy makers should seek to expand the demand and supply of organic foods to benefit all segments of society, especially those who live in what some called food deserts across metropolitan centers in the United States. Our collaborative reflection, nuanced and critical examination of data led us to embrace the scientific assumption that the consumption of healthy foods is one of the positive ingredients that undergird the formation of a wholesome functioning society.

These imperatives are among the several that shaped the epistemological and methodological foundations