How to Get your Business Noticed on Social Media And Write Persuasive Copy That Sells.

Introduction

Copywriting is the art of creating words for the sole aim of conversion… Good copy convinces people to take action. Every time you want to convince a potential client to click on a link, call or e-mail them or yes even buy something, it relies on copy…

Copywriting is very different from content writing, Content writing is very important in business, but it focuses more on engagement and branding Awareness through content media such as: Blog posts, videos on YouTube, Social Media and Page descriptions. Writing is a one-way street and is written strategically for a unique call-to-action, while the content is more organic and educational.

In order to be effective, copywriting must catch the attention of others. A good copy should pique the reader's interest and log in long enough to take them to the next step in shopping experience. This is usually done with a strong, convincing title, subject or opening Line. Depending on the medium, if it is a sale Page, email, ad, or video script. You can do this by opening a loop like allows a prospect to know more by adding: lack of sense of urgency or awaken a feeling that creates desire for a specific service you offer.

The process of writing social media content seems easy to some. You have a hard time with it. It feels like you're stuck.

Despite that, isn't it difficult to master something that seems difficult at first? Take this opportunity to learn all about writing techniques and enhance your social profile. You can gain the social power you've always dreamed of with the knowledge in this complex, yet easy-to-understand book.

Knowledge is power. And power lies in the hands of the wise.

Chapter 1

Getting Started With Social Media Copywriting

There is always a question on your audience's minds: What do I get out of it.

If you find the answer to this question, you are halfway to your goal of winning your audience by your side.

What your visitors care about is not true if you are a nice person or what your values are (this also matters, but that's a different story).

Their only concern is themselves. This leads us to the following:

People only care about themselves.

As selfish as it may sound, it is basically true.

So do not make the mistake of writing about yourself, but rather focus on discovering what is it for your reader. Once you have thought about it, make sure you get the message loud and clear.

The good news is that there is a formula behind every story, every post on social media. The trick discovers which one works for you at any given time with a specific audience.

We will talk more about the famous copywriting formulas later.

As I mentioned above, you will know when you are done reading this guide exactly which social media works for you and which does not.

But let's start first and learn everything you need to know about copywriting step by step.

Know your audience (focus on WHO)

Knowing your audience's needs is an important part of the copywriting process. It is extremely important for you to understand your customers and what they think of your offer.

You need to know which words, ideas and values convince your customers when choosing action. This is key to the copywriting process and a secret weapon of the best of the best copywriters.

How do you get to know your customers? Here are some thoughts that may sound strange, absolutely