Digital Marketing in Simple Words

Digital Marketing in

Simple Words

Hamed Safari

Copyright © 2022 Hamed Safari

All rights reserved.

ISBN:

9798428287356

DEDICATION

For all young Iranian-Azerbaijanis who long for progress but cannot because of limited internet. Those who try their best to create a bright tomorrow for themselves but cannot because of limited internet. For all Iranians who struggle with the limitations of the Internet and are deprived of the lack of a freedom Internet.

CONTENTS

Acknowledgments

DIGITAL MARKETING EXPLAINED

DIGITAL MARKETING CHANNELS

HOW TO DO DIGITAL MARKETING?

WHAT TOOLS ARE NEEDED FOR DIGITAL MARKETING?

HOW DOES DIGITAL MARKETING WORK?

HOW TO STRUCTURE A DIGITAL MARKETING STRATEGY?

BRAND AWARENESS AND DIGITAL MARKETING

DOES DIGITAL MARKETING WORK FOR ALL BUSINESSES?

B2B AND B2C DIGITAL MARKETING

LEARN MORE ABOUT MARKETING ANALYTICS

WHAT DOES A DIGITAL MARKETER DO?

EXAMPLES OF DIGITAL MARKETING

EVERYTHING YOU NEED TO KNOW ABOUT WEBSITE MARKETING

WHAT IS SEO?

A COMPLETE GUIDE TO PUBLISH HIGH-VALUE CONTENT

WHAT IS LOCAL SEO?

WHAT IS PPC?

ALL YOU NEED TO KNOW ABOUT SEARCH ENGINE MARKETING

AFFILIATE MARKETING

WHAT IS DIGITAL ADVERTISING?

WHAT IS EBOOK MARKETING?

MOBILE APP MARKETING

WHAT IS MUSIC PROMOTION?

TEXT MESSAGE MARKETING

UNDERSTANDING INFLUENCER MARKETING

WHAT IS VIDEO MARKETING?

WHAT IS PODCAST MARKETING?

WHAT IS E-COMMERCE?

DEFINITION AND EXAMPLES OF EMAIL MARKETING

WHAT IS INBOUND MARKETING?

WHAT IS INTERACTIVE MARKETING?

WHAT IS SOCIAL MEDIA MARKETING?

ACKNOWLEDGMENTS

Writing a book is harder than I thought and more rewarding than I could have ever imagined. None of this would have been possible without my friend, Samin Rad. She helped to write and edit this book without any expectations. I will never forget.

Although this period of my life was filled with many ups and downs, I’m eternally grateful to my kind wife Ayda, who supported me in all difficult situations and taught me love.

Also, I’m eternally grateful to my father M.Reza, who took in an extra mouth to feed when he didn’t have to. He taught me discipline, tough love, manners, respect, and so much more that has helped me succeed in life.

1 Digital Marketing Explained

Nowadays, the internet seems like a common part of everyone's life. You may be surprised to know that the number of people going online every day is increasing!

Since the invention of smartphones, social media, and wife, people have spent more time on the internet every day. From the youngest children to the oldest people, many now need digital devices and the internet to do some routine tasks.

So, where is a better place than this great community to advertise your product or service?

Steve Jobs once said,

The smallest company in the world can look as large as the largest company on the web.

This article will discuss the power and importance of digital media in marketing and thoroughly explain what digital marketing is.

What is Digital Marketing?

Digital marketing or online marketing is the act of using digital media as a channel for marketing. In other words, it is applying marketing practices using digital media and the internet to increase your brand awareness. Websites, social media, emails, and content production are all types of digital marketing.

Considering how using the internet and digital media is epidemic nowadays can help understand the power and importance of digital marketing.

Why Digital Marketing Matters So Much?

Utilizing digital media to advertise your product or service and increase your brand awareness helps you to reach a larger audience (compared to using traditional methods). Moreover, it's more cost-effective and beneficial, too.

Let me give you an example. Imagine a product or service you want to present to your potential clients. Of course, you want to reach as many people as you can, so you'd be able to sell your product or service to more clients. Now, what can be more effective than publishing Cathay content on the internet?

Thanks to smartphones, everyone (everyone all over the world) has access to the internet and digital media. All you need to do is create and publish the right content, and it's done! Everyone will have it right in their pockets.

Other Benefits of Digital Marketing:

Let's dive into each benefit deeper:

You can concentrate your efforts on prospects who are most likely to buy your product or service.

You have minimal control over who sees your advertisement if you place it on television, in a magazine, or billboard. While certain demographics can be quantified — such as the magazine's average audience or the demographic of a particular neighborhood — it is essentially a guessing game.

On the other hand, digital marketing enables you to discover and target a highly targeted audience and offer that audience personalized, high-converting marketing communications.

For example, you may use social media's targeting attributes to display social media advertisements to a specific audience based on criteria such as age, gender, geography, hobbies, networks, or behaviors. Alternatively, you might utilize PPC or SEO methods to target customers who have expressed curiosity about your product or service or who have looked for specific industry-related keywords.

Finally, digital marketing helps you undertake the essential research to define your buyer persona and iteratively update your marketing approach to ensure you're targeting the most qualified prospects. Most importantly, digital marketing enables you to appeal to subsets of your wider target population. This is especially beneficial if you sell various products or services to distinct consumer personas.

2. It is less expensive than traditional outbound marketing strategies.

Digital marketing helps you monitor campaigns daily and adjust your budget accordingly if a channel does not generate a positive investment return. On the other hand, traditional types of advertising cannot be said the same way. It makes no difference how well your billboard performs – it costs the same regardless of whether it performs for you.

Additionally, you have complete control over how your money is spent with digital marketing. Rather than paying for PPC advertisements, you may instead invest in design tools that enable you to generate high-converting Instagram content. A digital marketing strategy enables ongoing pivoting, ensuring that you never waste money on ineffective channels.

For example, if you work for a small firm with a low budget. You can consider investing in social media, blogging, or SEO - three tactics that can provide a high return on investment even with a tiny investment.

3. Digital marketing level the playing field within your sector, enabling you to compete against larger firms.

If you work for a small firm, you're probably finding it tough to compete with the industry's major brands, many of which have millions of dollars to spend on television advertisements and national campaigns. Fortunately, there are numerous ways to outrank established firms via effective digital marketing campaigns.

For instance, you can choose a few long-tail keywords relevant to your product or service and then generate high-quality content to assist you rank for those keywords in search engines. Search engines are unconcerned with the brand's size; rather, they emphasize the material that interacts most with the target audience.

4. Digital marketing is a measurable activity.

Digital marketing can provide a comprehensive, end-to-end view of all the metrics important to your business, such as impressions, shares, views, clicks, and time on page. This is one of the most significant advantages of digital marketing. While traditional advertising can be effective for certain purposes, its primary shortcoming is its inability to be quantified.

In contrast to most offline marketing initiatives, digital marketing enables marketers to monitor accurate results in real-time. If you've ever imposed an advertisement in a newspaper, you know how tough it is to define how many people flipped to that page and noticed your advertisement. There is no certain method to determine whether or not that advertisement resulted in any purchases.

On the other hand, almost any component of your marketing activities can be quantified with digital marketing.

Here is an example:

Performance of Content and Lead Generation

Consider creating a product brochure and mailing it to people's letterboxes – that brochure is a sort of content, albeit an offline one. The issue is that you have no idea how many people looked at your brochure or how many discarded it immediately.

Now consider having that booklet available on your website instead. You may track the number of visitors to the website where it is hosted and gather the contact information of those who download it using forms. Not only can you track how many people engage with your content, but when they download it, you're also creating qualified leads.

5. A digital marketing plan is more adaptable and changeable.

A great deal of effort goes into creating a marketing plan. Generally, you'll carry out that strategy to the end, allow it to take effect, and then evaluate the results. However, not everything goes according to plan. Midway through, you may discover that a calculation was inaccurate, an assumption was incorrect, or an audience did not react as anticipated. Pivot or change your strategy along the road is advantageous because it avoids restarting from zero.

The ability to easily adjust your strategy