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Business Development: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing
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About this ebook
Are you looking to assess your organization's performance and looking for ways to improve organizational growth and prospects?
Are you unsure how to go about creating relationships, strong strategies, brand awareness, and marketplace expansion?
Are you struggling to es
LanguageEnglish
PublisherSantino Spencer
Release dateJul 1, 2023
ISBN9781088023228
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Book preview
Business Development - Santino Spencer
Business Development
7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing
Santino Spencer
More by Santino Spencer
Discover all books from the Marketing Management Series by Santino Spencer at:
bit.ly/santino-spencer
Book 1: Marketing Strategy
Book 2: Business Branding
Book 3: Digital Marketing
Book 4: Social Media Marketing
Book 5: Marketing Analytics
Book 6: Content Marketing
Book 7: Business Development
Book 8: Mobile Marketing
Themed book bundles available at discounted prices:
bit.ly/santino-spencer
Copyright
© Copyright by Santino Spencer. All rights reserved.
This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guaranteed assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
Business Development
More by Santino Spencer
Copyright
Table of Contents
Introduction
Chapter 1: Step 1 - Identify Your Target Market
Understanding Current Customer Base
Who’s Shopping the Competition
What Is Your Service or Product?
Considering Demographics to Target
Decision Evaluation
Chapter 2: Step 2 - Identify the Type of Business You Are Running
Understanding B2C and B2B
Chapter 3: Step 3 - Setting Goals
Prioritizing Goals
Discuss Goals
Making Goals SMART
Key Performance Indicators (KPIs)
Good Habits Achieve Goals
Chapter 4: Step 4 - Generating Leads
Understanding Lead Generation
Chapter 5: Step 5 - Increasing Website Traffic
Considering Traffic
Online Advertising
Chapter 6: Step 6 - Using Sales Funnels
Understanding a Sales Funnel
Sales Funnel Management
Developing a Sales Funnel
Qualifying Leads Within the Funnel
Engaging Leads Through the Funnel
Automation of Moving Leads Within the Funnel
Key Sales Funnel Metrics
Chapter 7: Step 7 - Viral Marketing
Understating How Viral Marketing Works
Examples of Viral Marketing
Commonality in Viral Marketing Campaigns
How to Start with Viral Marketing
Conclusion
More by Santino Spencer
Introduction
Welcome to Business Development. Growth is a core value for anyone doing business; without relationships, strong strategies, brand awareness, and marketplace expansion, businesses are destined to fail. Business Development will take you on a guide to expand how you currently think about business and introduce you to some new concepts that are taking the business world by storm; in 7 easy steps.
Defining a business
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