Brand Building Habits: How to Build Powerful Brands using Subliminal Techniques & Habits

1

Foreword:

I have had the pleasure of knowing Satesh Khubchandani for over 15 years now, and in that time, I have seen him grow into an exceptional entrepreneur, brand-expert, and creative mind.

As the head of Growth Vidhyapeeth, an Edutech organization that is making a positive impact in society, and transformed the lives of millions of people worldwide, I have worked with many talented individuals, and I can say with certainty that Satesh stands out as a shining example of what it means to be an authentic, knowledgeable, and passionate professional.

Satesh is a true branding guru and a student, with a wealth of knowledge and expertise that he brings to every project he undertakes. His ability to create compelling brands that resonate with audiences is truly remarkable.

But what sets Satesh apart is not just his branding skills or his entrepreneurial spirit - it's his authenticity and integrity as a human being. He is someone who truly cares about his clients, his colleagues, and his community, and he always brings his best to everything he does.

In this ebook, Brand Building Habits, Satesh Khubchandani shares his insights and expertise with a wider audience, and I am confident that readers will benefit greatly from his knowledge and experience. Whether you are a seasoned marketer or just starting, this book is a must-read for anyone who wants to build a successful brand that resonates with customers and creates a lasting impact.

So, without further ado, I would like to wish Satesh all the best in his future endeavors. I am honored to call him my friend and colleague, and I look forward to seeing all the great things he will accomplish in the years to come.

*Shri Latesh Shah*

(Founder Chairman)

GROWTH VIDHYAPEETH

Foreword:

It is my pleasure to write the foreword for Satesh Khubchandani's book, a brilliant entrepreneur, and branding expert.

As the Founder- President of the Trainers Association of India and Director of Vaishya Sahakari Bank Ltd, I have had the pleasure of knowing Satesh for many years. His helpful nature, professionalism, and knowledge in branding are truly admirable.

Satesh's contribution to the Trainers Association of India and the Learners Club has been invaluable.

He has been instrumental in helping us understand the importance of branding in our respective businesses. His insightful ideas and strategies have benefited many of our members, and we are grateful for his continued support.

This book is a testament to Satesh's expertise in branding. It is a comprehensive guide that provides practical advice on building successful brands. Satesh's depth of knowledge and his ability to simplify complex concepts makes this book a must-read for anyone interested in building a successful brand.

I wish Satesh all the best in his entrepreneurial journey and commend him for his commitment to helping others. His dedication to his craft is truly inspiring, and I am confident that this book will be a valuable resource for anyone looking to build a successful brand.

Dr. Santosh Kamerkar

Founder President - Trainers Association of India

Director of Vaishya Sahakari Bank Ltd

Author of 15 Books

Foreword:

It is my pleasure to write the foreword for Satesh Khubchandani's ebook, a dear friend and colleague whom I have known for over 10 years.

As a strategic management professional with 30 years of experience in turn-around and fast-growing organizations, having worked with prestigious organizations such as ICICI Bank Ltd., Reliance Communications, Aditya Birla Minacs, and others, I can confidently say that Satesh is a remarkable individual.

Satesh's warm personality, keen learning appetite, and creativity have always stood out. His entrepreneurial spirit and dedication to continuous learning are evident in all his endeavors. I have always been impressed by his ability to create and execute innovative business strategies, and his creativity in solving complex challenges is unparalleled.

In this ebook, Satesh shares his wealth of knowledge and expertise, providing practical advice and strategies for building successful brands. His practical approach combined with his depth of knowledge and research skill makes this book a must-read for anyone looking to make a meaningful impact in the world of branding.

I have no doubt that Satesh will continue to excel in his entrepreneurial journey and make a significant contribution to the business world. I wish him all the best in his future endeavors, and I am confident that readers of this ebook will find it immensely valuable in their pursuit of building successful brands.

Mr. Imran Khan

Strategic Management Professional with 30 years of experience

B2B and B2C Sales Expert

Copyright © [2023] by [Satish Khubchandani].

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

Requests for permission or further information should be addressed to the publisher.

While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein.

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image, we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this book of trademarked names, logos, and images should not be construed as an endorsement, sponsorship, or association of the trademark owner with the publisher or author of this book.

Chapter titles

The Level upPers: Introduction

Introduction: The Role of Habits in Brand Building

Understanding the Science of Habit Formation

The Habit Loop: Instigator stimulus, Routine, and prizes

The Importance of Brand Identity in Habit Formation

Subliminal Branding: HOW BRANDS BUILD OUR HABITS SUBLIMINALLY

Building a Habit-Forming Product: The Four Steps

The Power of Emotional Connection in Habit Formation

How to Use Behavioral instigators to Build Brand Habits

The Psychology of Consumer Habits and Brand Loyalty

The Role of Social Proof in Habit Formation

Building Brand Habits Through Advertising and Marketing

Creating Memorable Brand Experiences to Foster Habits

The Importance of Brand Identity in Habit Formation

Overcoming Bad Habits & Mistakes: Strategies for Brand Recovery

Habits of SUCCESSFUL Brands: Case Studies

16: Analyzing Data to Optimize Brand Habits

17: Innovating to Keep Up with Changing Consumer Habits

18: Expanding Brand Habits Globally: Challenges and Strategies

19: Embracing Digital Channels for Effective Brand Habit Building

20: The Future of Brand Building: Technologies and Trends

21: The Future of Brand Building: The Role of Technology and Innovation

22: The