Technical SEO Handbook: Learn How to Audit and Fix Technical SEO Issues

The Technical SEO Handbook

By: Roggie Clark

Copyright

Title: The Technical SEO Handbook

Author: Roggie Clark

Copyright © 2023 by Roggie Mullis Clark III

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the author and publisher except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

All trademarks, trade names, or logos mentioned or used in this book are the property of their respective owners and are used for identification purposes only.

Published by Kindle Direct Publishing

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Cover Design: Roggie Clark

Editing: Renee’ Clark

Printed in the United States of America

Disclaimer

The views and opinions expressed in this book are those of the author and do not necessarily reflect the official policy or position of any individual, company, or organization cited or referenced in the text.

The author is not affiliated with any of the individuals, companies, or organizations mentioned in the text, nor does the author receive any form of compensation for citing or referencing them. Some sample scenarios in this text are fictitious. Any similarity to actual persons, living or dead, is coincidental.

The professional information (strategies, tips, and concepts) in this text is distributed on an as is basis, without warranty. While every precaution has been taken in the preparation of the text to ensure all information is accurate, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this text or by the computer software and hardware products described in it.

Neither the author nor the publisher guarantees any specific results or outcomes, and the information provided in this text should not be construed as professional advice. Readers should always consult with a qualified professional before making any significant changes to their website or business.

By reading this text, you agree that the author nor the publisher is responsible for any direct, indirect, incidental, or consequential damages that may arise from the use of the information provided. You assume full responsibility for any actions taken based on the information presented in this text.

Table of Contents

●       Chapter 1: Introduction

●       Chapter 2: Technical SEO Components

●       Chapter 3: Technical Auditing Process

●       Chapter 4: Implementation

●       Closing Remarks

●       About the Author

●       SEO Consulting or Coaching

●       References

Chapter 1: Introduction

Welcome to the exciting world of Technical SEO, where the intricacies of the digital realm converge with the art and science of search engine optimization. If you're holding this book in your hands, or perhaps scrolling through its digital pages, you're already on the path to unlocking the secrets of this critical aspect of SEO.

In this ever-evolving digital landscape, where the algorithms of search engines undergo constant refinement, the significance of technical SEO cannot be overstated. It's the engine that powers your website's visibility in the vast sea of online content.

As an author, practitioner, and enthusiast of this field, I have poured my heart and soul into creating a resource that will empower you to navigate the complexities of technical SEO with confidence.

Throughout these pages, you'll find a treasure trove of knowledge, strategies, and techniques that I've meticulously curated to help you elevate your technical SEO skills. Whether you're a seasoned SEO professional looking to refine your expertise or a newcomer eager to grasp the fundamentals, this book is designed to cater to your needs.

From the fundamentals of crawling and indexing to advanced topics like structured data and website speed optimization, I've left no stone unturned in providing you with a comprehensive and accessible resource.

So, whether you're reading this book in the quiet solitude of your study or the bustling atmosphere of a coffee shop, I encourage you to embrace this journey with an open mind and an eagerness to learn.

By the time you reach the final page, you'll have gained the knowledge and skills necessary to improve your website's technical SEO and, in turn, make a significant impact on your online presence.

Thank you for choosing this book, and I'm excited to be your guide on this exciting adventure into the realm of Technical SEO. Let's begin!

What is Technical SEO

Considered to be the foundation of a strong SEO campaign, Technical SEO is the domain of SEO that is focused on creating and optimizing a website so that Search engines can readily crawl, render, index, and serve its content(Indig, 2022). These modifications allow search engines to efficiently:

●       Crawl: Find essential web pages, and visit them

●       Render: Examine the webpages and determine what they are about

●       Index: Store the web pages for future use

●       Serve search results: Show the webpage to users

It is critical to understand and optimize each step of the search engine's process in order to create a successful and profitable SEO campaign for your website.

Why Does Technical SEO Matter

Technical SEO is critical because Search engines generally budget or cap the amount of time they allot to each website for crawling and indexing. (Google Search Central, n.d.). 

So if a website is difficult to crawl, there is very little chance of having SEO success, as the website’s content would never reach the index in the first place, and thus would never be seen by searchers.

Additionally, having a slow website speed can lead to users abandoning your website prematurely or not taking the desired actions when they are there.

Having a technically sound website is not just for improving rankings, it is also about improving your conversion funnel to help visitors eventually convert into customers.

Technical SEO Vs. On-Page Vs. Link-Building

Technical SEO is different from the other two domains of SEO. While On-Page SEO focuses on optimizing your website’s user-facing elements, technical SEO is about fixing backend components.

Technical SEO is also different from Link-Building which is about building brand awareness and online authority.

Last Words

Now that you understand what technical SEO is and why it matters, let’s explore each of the components of Technical SEO that are worth