Look Again: The Power of Noticing What Was Always There
By Tali Sharot and Cass R. Sunstein
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About this ebook
Have you ever noticed that what is exciting on Monday tends to become boring on Friday? Even passionate relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. As easy as it is to stop noticing what is most wonderful in our lives, it’s also possible to stop noticing what is terrible. People get used to dirty air. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.
Now, neuroscience professor Tali Sharot and Harvard law professor (and presidential advisor) Cass R. Sunstein investigate why we stop noticing both the great and not-so-great things around us and how to “dishabituate” at the office, in the bedroom, at the store, on social media, and in the voting booth.
This groundbreaking and “sensational guide to a more psychological rich life” (Angela Duckworth, New York Times bestselling author), based on decades of research, illuminates how we can reignite the sparks of joy, innovate, and recognize where improvements urgently need to be made. The key to this disruption—to seeing, feeling, and noticing again—is change. By temporarily changing your environment, changing the rules, changing the people you interact with—or even just stepping back and imagining change—you regain sensitivity, allowing you to identify more clearly the bad and more deeply appreciate the good.
Tali Sharot
Tali Sharot is a professor of cognitive neuroscience at University College London and MIT. She is the founder and director of the Affective Brain Lab. She has written for outlets including The New York Times, Time, The Washington Post; has been a repeated guest on CNN, NBC, MSNBC; a presenter on the BBC; and served as an advisor for global companies and government projects. Her work has won her prestigious fellowships and prizes from the Wellcome Trust, American Psychological Society, British Psychological Society, and others. Her popular TED talks have accumulated more than fifteen million views. Before becoming a neuroscientist, Sharot worked in the financial industry. She is the author of award-winning books: The Optimism Bias and The Influential Mind. She lives in Boston and London with her husband and children.
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