Think Smart, Act Smart: How to Make Decisions and Achieve Extraordinary Results
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About this ebook
Would you like to weigh up a situation and devise a resolution more effectively? Do you want to make decisions confidently and put them into effect with less worry? Would you like to be able to focus exclusively on the issue in hand rather than be distracted by a dozen irrelevant thoughts? Choices we can expect to encounter, from life-changing career moves to the best route to the coast, can expend a lot of time and mental energy if we haven’t learnt the basic skills required for getting things done effectively and decisively.
This book is a basic practical guide to the all-important mental process by which we all live our lives – analyzing a situation, sorting out how to respond to it, and taking action accordingly. We discover how to solve problems and make choices swiftly and satisfactorily, how to reduce mental stress while
working under pressure, how to turn bright ideas into positive action. Following the techniques and exercises given here, you’ll soon find you are using your brain more efficiently. Your payback will be in greater confidence and greater peace of mind – which in turn will help your mental processing.
Step inside this virtual circle now, and join the blessed ranks of the sorted!
Darren Bridger
Darren Bridger has degrees in psychology and psychology research methods and has written books on marketing, decision making, and memory. He has done extensive work in the neuromarketing industry and is the co-founder of Mindlab International, a research and consultancy organization. For more information, visit darrenbridger.net.
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Think Smart, Act Smart - Darren Bridger
THINK SMART,
ACT SMART
"In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."
Theodore Roosevelt (1858–1919)
Darren Bridger & David Lewis
THINK SMART, ACT SMART
How to Make Decisions and
Achieve Extraordinary Results
CONTENTS
Introduction
1 FOCUS AND CONCENTRATION
Focusing effectively
Maintaining concentration
Your focus style
When and how to multi-task
Setting priorities
2 FRESH PERSPECTIVES
Cultivating creative solutions
Brainstorming
Visual thinking
Tapping into your intuition
Creative re-evaluation
3 ANALYZING OPTIONS
Convergent and divergent problems
Focusing on solutions
The limits of control
The power of questions
Different types of thinking
Thought wells ... and how to escape them
The Baby Elephant effect
Changing contexts and passing time
4 MAKING YOUR DECISION
Weighing up choices
Decision trees
Effort and reward
Your decision-making style
Understanding risk
When to flip a coin
Group decision-making
Competition and game theory
INTERLUDE: LESSONS FROM THE PAST
5 HANDLING STRESS AND EMOTIONS
Discover your true temperament
Emotional forecasting
The role of self-esteem
Conquering worry
A state of balance
Reducing stress at work
Practical NLP techniques
6 TAKING ACTION
Setting goals
Boosting motivation
Managing time
Scheduling tasks
Feelings and actions
Ten tips to beat procrastination
The 80:20 law
Continuous monitoring
The action day technique
Your new decisive self
Further reading
Authors’ websites
Authors’ acknowledgments
INTRODUCTION
Every day we analyze situations, tackle problems, make choices, take decisions, act upon them. This book shows you how to do all of these things better. We’ll explain how to use techniques developed by psychologists, mathematicians, business consultants, sports competitors and even military strategists. There are mind-training exercises and self-assessments, as well as background information to inform and entertain. All of these tools can help you to use your mental powers more effectively.
FACING CHALLENGES
Occasionally, a situation will demand an instant response – if we see a poisonous snake in our path, we don’t spend a lot of time weighing up options! But most situations are much more complex than this, and demand a variety of reasoning skills. Even an everyday decision such as choosing a vacation can involve a surprisingly complex process: estimating risks, weighing up options, considering the needs of others, and predicting how we might feel in different locations.
Sometimes, an area of life – work, family life or even leisure time – can give rise to problems that can be difficult to tackle or solve. You might find that you can’t manage a situation effectively with your usual strategies, or even that it presents you with an entirely new dilemma. In these circumstances, you might well need extra mental tools. This book will guide you through every stage of a challenge, so that you can work your way to an appropriate conclusion.
FOCUSING YOUR MIND
As a starting point, you’ll need a variety of mental skills to help you analyze the situation. First, you need to be able to focus – to use your mind like a camera to obtain the best view of the problem. There are times when your focus will have to be pin-sharp, but at other times you may need to take a wide-angle view, or to adjust your thinking so that you look deeper into the background of an issue. The first two chapters show you different ways in which you can draw on both logical reasoning and more creative, intuitive thought, so that you’ll be able to cope successfully with a wide range of situations.
DECISIONS, DECISIONS
Every choice brings unique opportunities, but also costs: for every option that you take, there will be one or more others that you have to reject. The worry about making the right choice, or the suspicion that a discarded option might actually have been better, can make decisionmaking fraught with anxiety and lead to regret.
You can do one of two things when decision-making: exhaustively consider every possible choice in the quest for the perfect answer, or search just until you find a good enough option. In confining yourself to looking for the perfect answer, there’s a risk that you might expend a disproportionate amount of time and energy, and perhaps still not attain your ideal, when all you need is simply a workable solution.
The more elements there are for you to weigh up in your mind, the more skilful you’ll need to be to narrow down your options to a precise course of action. You may have to take into account all kinds of conditional factors – you’ll do X if this happens and Y if that happens – but without a clear set of steps that can lead you to a decision, it’s easy to become entangled in a web of confusion.
Making these choices may at times seem like hard work, but the alternative is worse: as the philosopher Bertrand Russell wrote, Nothing is so exhausting as indecision. And nothing is so futile.
THINKING STRAIGHT
Effective decision-making doesn’t always come naturally. However, it can be learnt and improved. To start with, you need a clear perception of the facts: if you fail to check your assumptions, then no matter how good your reasoning, you could be misguided. You’re equipped with a range of inbuilt reflexes, emotional responses and reasoning skills, which are often useful but can sometimes lead to errors of thinking. By learning how to recognize and avoid these biases, you can keep your mind clear and your perceptions accurate.
Recognizing when there’s one route to success and when there are many, even knowing when not to decide, are all part of the decision-making process, as is a judicious assessment of the risks. And, as with any type of mental process, it’s important not to let stress or anxiety sabotage your thinking – a vital point on which Chapter 5 offers a wealth of practical guidance.
A samurai was traditionally supposed to be able to arrive at any decision within the space of seven breaths. While you might not achieve or even need such clarity, with the help of this book you can discover the benefits of sharper, more assured decision-making.
TIME FOR ACTION
Some people spend an inordinate time analyzing situations without ever making concrete decisions; others make good decisions but then fail to act on them. Procrastination, flagging motivation and waiting for the right moment
can all prevent us from taking action. So can fear: fear of the consequences (many reasonable and valid actions have a downside), fear of change, or fear of others’ reactions.
Do you want to know who you are? Don’t ask. Act!
Thomas Jefferson (1743–1826)
To overcome these obstacles and turn your decisions into effective action, you’ll need to define a clear goal, have a well-crafted plan of action, manage your time efficiently, and break out of inertia to create a new habit
of action. By mastering these necessary skills, you’ll be able to achieve your objectives as easily and effectively as possible.
STRETCH YOURSELF
Whether you wish to work through the whole book or simply dip into sections that interest you, we hope that you’ll find this a fascinating, enlightening and instructive practical guide to the most valuable tool you have at your disposal – your own mind. Your resources and your potential capabilities go far beyond what you might imagine. Learn to stretch yourself a little: you’ll never regret it!
1
FOCUS AND CONCENTRATION
To tackle any decision or take any action, it’s essential for you to be able to focus your thinking effectively. However, narrow, singleminded concentration isn’t the best option in every situation. This chapter shows you how you can benefit from changing mental gear
to respond to different circumstances. There are exercises to help you discover your preferred style of thinking, and to teach you how best to use both analytical and creative thinking to get results. Lastly, there are guidelines on multi-tasking and on setting priorities for