The Unchained Man: The Alpha Male 2.0 (Expanded and Updated): The Alpha Male 2.0 (Expaned: Be More Happy, Make More Money, Get Better with Women, Live More Free

Chapter 1

The Five Traits of the Alpha Male 2.0

The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer.

Arnold Schwarzenegger

Winter, 1982.

In a vast and powerful empire known as the United States, at the edge of a small and unimportant city, there was a normal family living in a normal home. I was a ten-year-old child living there. There was a severe recession, though I knew little of it at the time. My troubles were far more personal and internal.

I was in my bed, unable to sleep, thinking tortured thoughts. Slowly, I crept from my bed and made my way down the dark hallway to my parent’s room. Seeing they were still awake, I entered silently, hoping they would have the answer to the question that made peaceful sleep for me impossible.

My parents were good, honest, normal people. Like most normal people, sometimes they were happy and sometimes they were not. My dad was the typical high-stress guy who worked hard at a job he hated and was often either irritable or exhausted unless it was a Saturday. My mom, a former Catholic nun before she married my father, was always in chipper spirits, but raising five rowdy children, a dog, and two cats on one man’s barely adequate income during a recession often took a toll on her.

As I entered the room, I was relieved to find them in good spirits, for my questions for them required clear minds. They were already in bed but with the lights still on, reading magazines and talking quietly to each other. They greeted me warmly, but I was in no mood for small talk.

I have a question for both of you, I said gravely.

They gave me the look that you might expect from two adults watching a ten-year-old trying to convey concepts of great depth. I was used to this look. As a child, I received it often.

Okay, my mom said, trying not to offend. My dad looked up from his magazine, a smile on his face.

Alright, I said, beginning to pace back and forth like an attorney delivering his final summation, I think I’ve figured this out. I’m going to run it past you and I need you to tell me if I’m right or wrong.

Okay, they said, smiles forming but remaining politely interested.

Alright, I said again, I think this is how life works. First, you’re born, but for about four or five years you really can’t do anything because you’re little. Then you have to go to school for 12 or 13 years straight. Then, if you’re ‘lucky,’ you go to more school for another four or six or eight years. After that, you have to go to work… for 40 years! Then, after all of that, if you’re ‘lucky,’ you can retire and stop working. But by then you’re old and grey, and so you can’t really do much because you might break a hip or something. You get about ten years of that, then you reach age 75 and die.

I stood there waiting for a response. My parents just stared back at me.

Well? I said, Is that how life works?

The answer they gave me haunted me for decades. So terrifying was their answer that it was the turning point in my life.

They smiled, nodded approvingly, and both said Why yes, Caleb. That’s exactly how it works. Very good!

The Prison

If you’re not paying very close attention to life, or if you allow the outdated, caveman desires of your mind and body to operate on autopilot, you are living within the confines of an invisible prison, a reinforced cell made from bars forged from your own fears and obsolete biology, constructed by old and powerful men long dead, hundreds or even thousands of years ago. Your life doesn’t belong to you. It belongs to them and their descendants.

This is The Prison.

Paradoxically, you were never designed for life within this prison cell. As a man, you are designed for adventure, excitement, achievement, freedom, sex, strength, power, constancy, and happiness. The Prison allows for very little of these things. Your role is not to be happy or fulfilled. Your role is to serve, conform, and stay quiet. You are to serve The Prison, not yourself.

Many have compared this to the society of blissfully unaware captives portrayed in the movie The Matrix. This is a terribly inaccurate comparison and it’s unfortunate that this false parallel has become so popular in society today. In many respects, thinking your society is similar to The Matrix makes things even worse for you.

Here’s how it actually works. Rather than an ignorant slave, you are a fully willing drone, doing what you’re told to serve The Prison. However, on some level, you’re also convinced it’s the right thing to do. Your role as a man in The Prison is to go to school, then go to college, then get a job, then as the saying goes, buy things you don’t need, with money you don’t have, to impress people you don’t like.

You are to carefully date one woman at a time, get married (or move in with your monogamous girlfriend, which is effectively the same thing), spend years following your girlfriend’s/wife’s orders, have a kid or two (because that’s what she wants), break up/get divorced, lose a bunch of money, move in with or marry another woman, and then follow a new set of orders.

You’re supposed to get angry at distant and unassailable politicians, CEOs, Wall Street bankers, Big Tech billionaires, and anyone on the internet opposed to your political opinions.

You’re supposed to go into debt, be terrified of terrorists, climate change, vaccine passports, wars, pandemics, and/or the Great Reset, go on one decent vacation a year, then grow old and expect your neighbor and your kids to kick in for your retirement, if indeed you get to retire at all, which, statistically speaking, you won’t.

Questioning any of these things invokes the ire of others. Words like selfish, immature or narcissistic are thrown at you. No one wants to be called selfish. So you learn to step back into line. The Prison endures.

Once when I was 12, my dad was grumbling about waking up early in the morning for work.

Why do you wake up so early when you hate it? I asked, You have your own business. Can’t you wake up whenever you want?

I have to be at work by 8 am, he said resignedly, That’s what the marketplace expects.

The Prison isn’t questioned.

When I was 17, I told my mom I was planning to skip going to college.

You have to go to college! she cried, You’ll be a loser if you don’t go! You’ll be a bum! If you want to be a bum on the street, then fine!

The Prison is defended.

When I was 23, I told some of my coworkers about my goal to have a six-figure income before I was thirty, and then only work three or four days a week while traveling often.

Oh right, they laughed, We had goals like that too when we were your age. Ha! You’ll learn.

The Prison is reinforced.

When I was 37, I was explaining to my friend my system of how I am able to date three or four women at a time, and not be cheating because all the women knew I was dating others and continued to see me anyway.

Oh, bullshit, he cried, You can’t do that. Women won’t let you do that.

The Prison is solidified.

When I was 44, I was talking to one of my business clients about my plans to move out of the USA forever in order to live a freer life, be safer for the long-term future, legally reduce my taxes to less than 4%, and experience better business opportunities.

Move out of the United States? he exclaimed, Man, you’re crazy. You’re gonna get murdered or thrown in jail or something.

The Prison endures.

Men must shut up, step back into line, obey, and conform. The Prison must continue.

(By the way, I did all of these things, and it was quite easy, while everyone was telling me they were impossible or dangerous.)

The Alpha Male 2.0

There is only one type of person able to break from The Prison and live a life of consistent freedom and happiness. He’s called the Alpha Male 2.0. Through his strength, rational thinking, confidence, bravery, individuality, and hard work, he can break free of The Prison and live a life exactly of his choosing.

The problem with the term Alpha Male is that every man has a different picture of who or what that is. Cultural differences will also create some surprisingly different ideas as to what exactly the term Alpha means. Over the past 15 years, I have discussed this subject in detail with thousands of men from all over the world, and there is really no solid consensus. So before we endeavor to travel down the path of the 21st-century Alpha Male, the definition must be clarified.

When someone hears the term Alpha Male they often envision a big, tough Marine-looking guy with bulging muscles, a scar on his face, and a knife in his pocket. The kind of guy who scowls a lot, laughs a lot, gets into fights, and loudly bosses his girlfriend around. That kind of guy certainly has some traits worth emulating in that he is strong, tough, confident, and masculine, but he’s not exactly the evolved, twenty-first-century version of Alpha that will be discussed here.

Perhaps your vision of an Alpha isn’t so negative or stereotypical. Perhaps the word conjures up visions of an 1840s East India trader on the high seas, the ship’s wheel in one hand and a percussion cap Derringer in the other. Perhaps it’s a guy like Rambo, mowing down enemies somewhere in the jungle with an M2 machine gun. Maybe it’s a classy lady’s man from various ages, like Casanova, Humphrey Bogart, Warren Betty, Bill Clinton, and James Bond. Or maybe it’s a craggy-faced, steely-eyed badass like Clint Eastwood, John Wayne, or Dwayne The Rock Johnson. It might even be one of many masculine internet celebrities who have arisen in the past decade like Dan Bilzerian, Andrew Tate, Grant Cardone, David Goggins, Jocko Willink, and numerous others.

If you live outside of the United States, it may be none of these guys, and you may contend that my Alpha Male examples are too American-centric. Men in Europe would easily consider guys like Silvio Berlusconi or Russell Brand as Alphas.

Whatever your vision of an Alpha Male is, it’s more than likely the standard style of Alpha similar to the above examples, what I call the Alpha Male 1.0. In this book, I will be discussing a new type of Alpha, one who lives life exactly the way he wants, whenever he wants, however he wants, regardless of what The Prison demands of him; a man who is consistently free and happy.

It’s the Alpha Male 2.0.

The Three Types of Men

All men in modern, Western society fall into one of three categories. The percentage breakdowns of each are not scientific. Rather, they are close estimates based on my research and experience.

The Beta Male: Approximately 80% of today’s men are beta males. Sadly, this number is higher than it used to be and continues to increase. Betas are typical, average nice guys. They’re lazy, submissive, needy, fearful, and play it safe. They spend their lives being controlled by fear, laziness, excuses, girlfriends, wives, bosses, religious dogma, societal pressures, low testosterone, and external circumstances. They range from completely hopeless pussies to decently cool guys who have lots of regular relationship drama and unfulfilled dreams.

The operating goal of the beta male is to not risk.

I can’t do that; my wife won’t let me.

I can’t do that; my girlfriend said she’d break up with me.

I can’t start my own business; I might not be able to pay my bills.

I can’t stand up to my dad; he’s my dad.

Why bother starting your own business? It’s too much work.

Women today are bitches. What’s the point? I have porn.

I don’t have to put in that work. If we just elect so-and-so everything will be fine.

Betas are true inmates of The Prison.

The Alpha Male 1.0: This is the classic definition of Alpha Male, and what most people think of when they hear the term. They make up about 15% of the modern male population (a rapidly diminishing number). Alpha 1.0s are tough, masculine, confident, dominant, capable, and successful men. They take charge and get things done. Unlike betas, Alpha 1.0s rule others rather than being ruled themselves.

The problem with Alpha 1.0s is that they are highly sensitive to what others in their lives do or say. If an Alpha 1.0’s girlfriend or wife doesn’t play ball, he gets upset. He starts commanding, lecturing, and setting rules. The same goes for his family members, friends, and co-workers. When everyone around them does exactly what they’re told, Alpha 1.0s are happy guys who are fun to be with. Whenever anyone doesn’t act in accordance with their specific parameters (which is often), these guys are nightmares. They often live lives of 70% joy and 30% anger.

The operating goal of the Alpha 1.0 is to control and to be heard. They love to boss other people around and to issue lectures about proper behavior. They love to get pissed off and to set people straight. Having other people listen to them and acknowledge them is of extreme importance to these strong men.

The Alpha Male 2.0: The remaining 5% of men are Alpha 2.0s. The Alpha 2.0 is exactly the same as the Alpha 1.0 with a few significant differences.

The operating goal of the Alpha 2.0 is freedom and long-term consistent happiness. This means two things.

First, he has structured his life so that every morning he wakes up and does whatever the hell he wants, the way he wants, any time he wants, without having to check in with anyone. He is free from the agenda of a girlfriend, wife, boss, family, or society. That doesn’t mean he is without a special woman in his life; he certainly can have one. It means he can do whatever he likes without having to get permission from her, or anyone else.

Secondly, the Alpha 2.0 is very different from the Alpha 1.0 in that he doesn’t care what other people in his life think or do. He has structured his life so as to maintain a high level of happiness and well-being no matter what happens with anyone else. If the woman in his life throws a tantrum, he shrugs and has sex with someone else. If he has problems with a big customer or client, he calmly and without hesitation terminates the relationship and quickly replaces that person/company with someone else.

He doesn’t argue or lecture; that would damage his happiness. He simply moves on. Since everyone in his life knows his modus operandi, people quickly learn not to give him all the relationship drama, anger, rules, and problems betas and Alpha 1.0s regularly have to wrestle with.

The Alpha 2.0 is truly free.

What Is Possible For You

The Alpha 2.0 is the only type of person who has the ability to break free of The Prison.

Beta males can’t. They fear The Prison as much as they cling to it. They see no other options than The Prison, though they complain about it often. Doing anything that may oppose the will of The Prison fills them with fear, so they remain trapped. When looking for a solution they always default to Prison-based ones, such as doing what their parents or religion recommend or hoping some politician will fix everything.

Women, with very rare exceptions, also can’t break free. The vast majority of women enthusiastically agree with, support, and reinforce The Prison. Without The Prison, they believe they have no power. They’re wrong, but that’s what they believe. The Prison ensures this.

Alpha Male 1.0s can break free of The Prison, but only partially. They have the ability to leave The Prison for temporary periods only, but there’s a steel chain attached to them ensuring they don’t wander too far. Soon, their desire for control and overwhelming concern for what others in society think and do force them to return to The Prison over and over again throughout their lives.

That leaves the Alpha Male 2.0. Only he has the ability to break free of The Prison and never return.

The good news is that any beta or Alpha 1.0 can choose to reorient their thinking and their lives and move into Alpha 2.0 status. That’s what this book will show you how to do. In the modern era, any man can make whatever money he likes, and in any way he likes, have sex with as many women as he likes, live and travel wherever he likes, have any type of marriage or relationship he likes, and live an adventurous, exciting life.

It’s very doable. I’ve done it. Since that fateful night with my parents 40 years ago, I have spent my life proving to myself that I did not have to follow the dreary existence I had described to my parents. Here are just a few of the things I’ve done since then:

I have started multiple companies, beginning at age 24.

I made a six-figure income by age 27, starting from nothing. I got to a seven-figure income in my forties.

I have slept with more women than the average 20 men in their entire lives combined. These women have ranged from high school cheerleaders, corporate vice presidents, self-made millionaires, bimbo trash queens, Instagram supermodels with millions of followers, successful attorneys, moms, teachers, minor celebrities, and everything in between.

I have dated women as much as 30 years younger than me (yes, they were legal) and much older than me as well.

I have worked with literally hundreds of companies, including the Fortune 500, small mom-and-pop operations, churches, nonprofits, and international conglomerates.

I have maintained dozens of non-monogamous relationships for years, dating and having sex with one woman while dating and having sex with others at the same time, while all of them know what I’m doing and keep dating me anyway. These relationships were not short-term; they lasted many years, well over decade, and many are still going to this day.

I have married the woman of my dreams, who looks like a Playboy Playmate (but smart and normal) but under an Alpha Male 2.0 marriage (the OLTR Marriage; more on that later) where I am still regularly having sex with other women on the side on a weekly basis with her full knowledge and permission. Moreover, 100% of my finances are protected from her (legally, structurally, and internationally) in case of a divorce.

I have worked with hundreds of interesting and dynamic people, ranging from those relatively unknown to world-famous men like Phil Knight, Brian Tracy, and many others.

I have had every type of romantic or sexual relationship with a woman it’s possible to have. I have had serious exclusive girlfriends, played the field, been married with children, been polyamorous, have had periods where I was totally alone (by choice), and had (and still have) an open marriage. I have had relationships ranging from friends-with-benefits to being deeply and mutually in love at a rich and spiritual level.

I have had wild, exciting experiences, all over the world. I’ve eaten snails atop the highest skyscraper in downtown Tokyo; sat in the ocean hundreds of feet off the coast of the Yucatan while watching a distant thunderstorm; closed a business deal with a Pakistani steel baron while overlooking his multimillion-dollar estate; made $3000 in 30 minutes playing blackjack in Vegas with one of the inventors of the automobile fuel cell; had a threesome with two women who later were featured on national television; exchanged sunglasses with a billionaire; and debated the nature of the universe with a Buddhist monk in an island monastery off the coast of Hong Kong.

That’s only a partial list, and I’m only in my early 50s. I’m just getting started.

I’m trying to show you what’s possible for you, but lest you think I’m bragging (which I am), I will also demonstrate that Alpha Males are still human, and are thus imperfect. I’ve had my share of upsets and defeats on my journey to Alpha 2.0 status…

I’ve been poor. I remember what it was like to watch with dread as my $300 limit credit card was swiped by the cashier at the grocery store, hoping beyond hope it would work so I could eat that night.

I’ve had my face and body bloodied in martial arts matches.

I have been handcuffed, fingerprinted, and thrown into a small concrete jail cell with 20 inmates of the huge, smelly, angry, tattooed kind, none too pleased to see me. As I walked in, one of the inmates said Nice shirt! Let me guess! DUI! Right? I answered, No. Contempt of court. He frowned. Apparently, that’s not a very impressive reason to go to jail.

Even after some financial success, I’ve been on the verge of bankruptcy twice. I’ve spent countless hours with tax collectors, attorneys, and bill collectors as a result of my own mismanagement in my earlier years.

I have been through the pain of divorce. I remember listening to my small daughter cry on the phone while I was unable to do anything to help her.

I have lost serious money on real estate and business deals gone bad. Once while married the first time, I lost so much money I had to sell the house and the cars (one was repossessed) and move my family of four into a tiny apartment.

I have been fat. Standing at hair under 5’11", I have weighed over 250 pounds, and it was fat, not muscle.

No journey is perfect. Don’t expect it to be. Regardless of the upsets I’ve had in my past, today I live the Alpha 2.0 lifestyle, and have for the past 17 years. I am free to do literally whatever I want, whenever I want, and I take advantage of that daily in wonderful and varied ways. I am one of the most consistently happy men I know or have ever met, at any age or income level.

Why You Can Do This Right Now

You can live like this too if you choose. For thousands of years, this kind of lifestyle was impossible. No longer. Just in the last few decades, many men have pioneered new methods, viewpoints, and technologies to improve upon the old Alpha 1.0 model. For the first time in history, it is now possible to live the life of an Alpha 2.0.

With business…

In the 90s, authors like Michael Gerber of The E-Myth fame showed us how to run a business outside of The Prison, by structuring a company that didn’t require you to be present. Over a decade later, other men like Tim Ferriss and his 4-Hour Workweek came along and perfected Gerber’s concepts with new technological enhancements and realities. After that men like Gary Vaynerchuk showed men how to achieve location-independent incomes using vehicles such as social media.

With sex and relationships…

For decades, even after the sexual revolution of the 1960s when women started gaining power in society, men were still imprisoned in the take a girl out to dinner, hope to get lucky 1950s model of dating and sex, until a few guys with names like Mystery, Style, DeAngelo, and Jeffries showed them how to attract women without having to do any of that. This was many years ago and other men have further improved upon those concepts and techniques (your not-so-humble writer among them).

With success…

There have been big-muscled men since the dawn of civilization, but the concept of the perfectly formed male body was an impossible one until a flamboyant Austrian with barely a command of English showed them they were wrong. Just look at Arnold Schwarzenegger’s entry in the Guinness Book of World Records. He said he was going to be the best bodybuilder in the world, and did it. He then said he would be a multimillionaire businessman, and did it. Then he said he would marry a Kennedy, and did it. Then he said he would be the highest-paid actor in Hollywood. People laughed. Then he did it. Then he said he would be elected governor of the seventh largest economy in the world. People didn’t laugh this time, and he did it.

He later had trouble of course, but only because he insisted on adhering to the dysfunctional relationship models of The Prison. More on this later.

Arnie’s success is not a unique exception. Steve Jobs said he would revolutionize computing, and did it. Then he said he would revolutionize music. People scoffed. You can only revolutionize one thing in your life, not two. The audacity! Then he did it. He didn’t think that was quite enough, so he decided to revolutionize cell phones too. While he was at that, he also revolutionized animated movies with Pixar. Oh, and he did all of this before he reached his early fifties.

I’m not saying these men are Alpha 2.0. I’m saying these men, and thousands like them, have developed or demonstrated new systems and technologies to allow men like you and me to become Alpha 2.0s if we choose. Most of these systems were not in existence just a decade or two ago.

The Five Traits of the Alpha Male 2.0

The Alpha Male 2.0 has five specific traits, the combination of which differentiates him from women, betas, and Alpha 1.0s. These are:

He is consistently happy.

He is confident.

He is masculine.

He is free.

He lives an abundant life.

He has all five of these traits at the same time, all the time, simultaneously and consistently. If a man is ever missing any of the above qualities, he is either an Alpha 1.0 or worse; a beta male.

I will describe each.

Consistent Happiness

The Alpha 2.0 lives in a constant state of happiness. Experiencing emotions such as anger, fear, loneliness, jealousy, or sadness are rare occurrences in his life. If he ever experiences unhappiness it is only because of some unusual rare event beyond his control, like a parent dying or an entire economy crashing.

A man who is happy sometimes but upset others is either a beta male living within The Prison or an Alpha 1.0 angrily banging against the bars. A man who is not truly and consistently happy is missing the entire point of masculine existence. Happiness is such an important trait in the Alpha 2.0 that I’ve devoted the entire next chapter to it.

Confidence

The Alpha Male 2.0 is a confident man, striding boldly through life, with full knowledge of what he’s doing and the path he’s on. Confidence does not mean fearless or soulless. The Alpha 2.0 is still a human being with human emotions, but he is never paralyzed or demoralized by fear, indecision, or timidity.

A man who is not confident will not possess the drive or desire necessary to achieve and maintain Alpha 2.0 status. He cannot attract money or women in abundance whenever he desires. A timid man will not be able to sit in meetings with potential clients or dealmakers and come out a winner, nor can he ask that super-hot woman on a date, nor do the bold things necessary to turn that date into fast sex. He is destined to live a life of mediocrity at best.

We’ll be discussing confidence in detail in Chapter 21.

Masculinity

A man who is not masculine may be a perfectly fine person, but he’s not an Alpha 2.0. Nothing’s wrong with a more feminine man, particularly if he lives in a culture where more effeminate men are accepted and celebrated. I’m also not talking about sexual orientation here; I’m referring to demeanor and outlook. There are certainly many high-functioning men in modern society who range from moderately masculine to not masculine at all.

The problem goes back to the first trait of the Alpha 2.0, which is consistent happiness. An Alpha 2.0 is not a man flying high because he’s just snagged a great new girlfriend and who then is crying in his beer a year later because she dumped him.

One of the hallmarks of masculinity is constancy, and one of the core traits of femininity is inconsistency and change. As we’ll be discussing in Chapter 16, women (and by extension, more feminine men), value not only positive emotions, but a full range of emotions, both the good and the bad. This requires constant change, not stability. Maintaining only positive emotions for feminine people is not only damn near impossible, but they really don’t want it. Being happy all the time is boring to them. They desire change.

Therefore, while both a masculine and effeminate man can achieve happiness, only the masculine man will have the ability to maintain it in some consistent fashion. More neutral or feminine men will sometimes be happy, sometimes be unhappy, and sometimes be somewhere in between.

Freedom

A man who is not free cannot live the life of an Alpha 2.0. While all five traits of the Alpha 2.0 are necessary, freedom is perhaps the most important of them all.

A man can be extremely tough, muscular, and masculine, but if he’s sitting in a real-life prison cell, he’s not capable of living the life he chooses.

A man can be charismatic, good-looking, great with women, and the life of the party, but if he only makes $25,000 a year, he’ll never have the resources to live the life he really wants.

A man can be intelligent, educated, wealthy, and successful, but if he’s married to a woman who won’t let him buy that new truck, or screams at him when he’s ten minutes late, he is nowhere near Alpha 2.0.

Here is the bottom line: the Alpha 2.0 wakes up every morning of every day and is able to, within legal and realistic financial constraints, do whatever the hell he wants, whenever he wants, without having to check with anyone.

There are four types of freedom that comprise the Alpha 2.0 lifestyle:

Freedom of Action

Financial Freedom

Sexual Freedom

Social Freedom

First Freedom: Freedom of Action

Freedom of Action means that the Alpha 2.0 is able to live his life any way he chooses, free from any unreasonable limitations from work, government, family, or lifestyle. This means:

1. He lives in a country that is more or less free, peaceful, and prosperous. If you live in an oppressive dictatorship or communist country, you cannot be free no matter how amazing you are. The same goes if you live in an unsafe area where violence and threats to your physical safety are the norm.

2. He lives in a society that is technologically advanced, since only through technology can he achieve comfort levels high enough to maintain consistent happiness. You cannot be an Alpha 2.0 if you live in a hut with no electricity or running water. You could visit places like that, and you probably should, but live there full-time? Nope.

3. He can do whatever he likes without having to get approval from anyone. That includes parents, a girlfriend, a wife, or a boss. This also means you cannot depend on your family for your income. Work for your dad if you really want to, but you’ll never be Alpha 2.0 that way (since he will be controlling you in ways beyond just your job).

This extends to your wife or girlfriend. My wife/girlfriend won’t let me is the credo of the beta male. An Alpha 2.0 can be in love with, and share a life with, a special woman whom he cares deeply for. I’ve been married to my wife for several years. However, if an Alpha Male 2.0 shares a life with one special woman, he is either legally unmarried or has an unconventional marriage, such as an OLTR Marriage (a non-monogamous marriage where he has sex with other women whenever he wants, with enforceable prenuptial paperwork and a hard separation of finances) that we’ll be discussing in later chapters.

A man with a typical, traditional, monogamous wife or girlfriend can never be an Alpha 2.0. By adhering to that system you must obey at least some of her rules and put up with at least some of her drama. A traditional relationship or marriage might be fun for a while, and it might impress your friends and family in The Prison, but it’s not freedom. We’ll discuss all of this in much more detail later in this book.

This also extends to raising children. Alpha 2.0s can certainly be fathers; I have two children myself. However, an Alpha 2.0’s life cannot be limited by the fact he has kids. Having children is wonderful, but being responsible for raising small children 24/7 is not freedom. An Alpha 2.0 either:

A. Has no children.

B. Has children, but none that live with him full-time.

C. Has grown children that don’t require supervision.

D. Has smaller children who live with him but he has an unconventional wife or girlfriend (or live-in nanny) who is at least 90% responsible for the day-to-day child-rearing tasks. He serves as a role model to his kids and a support system for their mother, but he is not a caregiver himself.

Again, just like with the trait of masculinity, I’m not saying having children is undesirable or un-masculine. Be very sure you hear me on this: having children is great. It’s such an important topic I’ve devoted two full chapters to it in this book (the only topic in this entire book that warrants two chapters). I’m saying that having children who require daily care from you personally is not freedom, nor will it make you consistently happy.

4. He does not work too many hours per week, at least not for an indefinite period of time. You cannot be Alpha 2.0 if you’re working 70 or 80 hours a week for decades on end. Doing that will force you to miss out on other key areas of your life you consider important. Eventually, this will damage your happiness... and likely your health as well.

The exception to this rule is if you’re starting a new project or business that temporarily requires you to put in some long weeks. That’s perfectly fine and often necessary. Instead, I’m talking about your overall life. If you’re working more than 50 hours a week for more than three years or so, and you’re doing it because you must in order to maintain your lifestyle, you’re more than welcome to do that, but you won’t be experiencing an Alpha 2.0 life.

Second Freedom: Financial Freedom

The second type of freedom critical to the Alpha 2.0 is financial freedom. Financial freedom as it’s typically understood means financial independence, i.e. the condition of having so much money in the bank you literally don’t need to work anymore. When I talk about financial freedom in this book, I’m not talking about financial independence, though a financially independent man certainly qualifies as financially free. Rather, financial freedom means being free from circumstances and unhappiness created by financial lack.

Let’s say there’s a car you really want. I don’t mean one of those that’d be cool to have thoughts. I mean you really want this car. If you can’t buy it because you can’t afford it, you’re not financially free. The fact you want it badly but can’t buy it causes you some degree of unhappiness, thereby violating one of our five key Alpha 2.0 traits.

You can apply this to anything within the financial realm. If you can’t dress in the kinds of clothes you really want, travel to the kinds of places you really want to visit or live in the home or city you really want, you’re not financially free. Again, I’m talking about a strong yearning for these things, not a casual desire. Of course, it may be possible that you simply don’t want any of these kinds of things in the first place. As long as you’re being completely honest with yourself, that’s fine.

You are certainly not financially free if you have all kinds of financial problems, like being unable to pay your bills or having significant debt.

I’m not saying the Alpha 2.0 needs to be wealthy. Millionaire status or a six or seven-figure income is not required to be an Alpha Male 2.0 (though these things can certainly help and you should have those things if you want them). Rather, he has the ability within his current income to provide the kind of life he really wants. He never thinks, Damn! I wish I could but I can’t afford it!

I’ll cover specific financial minimums in a minute and we will be discussing money and finances in more detail in Part Five of this book.

Third Freedom: Sexual Freedom

Part Four of this book is devoted to the concept of sexual freedom. Most guys understand the concept of financial freedom, but sexual freedom may be new to you. Men understand why being free is a good thing, or why having money is a good thing, but in regards to sexual freedom, Societal Programming and Obsolete Biological Wiring get in the way (more on those evils is in Chapters 3 and 4).

Men are highly sexual creatures. We want sex often. We also want variety in our sex. Sex with the same woman over and over again tends to bore us, even if we love her dearly.

This is because love and lust are two completely different things and two completely different needs, even located in different parts of the brain. Your desire for sex resides within your hypothalamus, specifically its preoptic area. This area is twice the size in men as it is in women, which is why it’s silly to compare or equate women’s sexual desires and patterns with men’s. This region of the brain controls our more basic human desires, such as sex, hunger, and sleep. However, the feeling of romantic love occurs in your ventral tegmental area, which is linked to the hypothalamus but is still a very different part of your brain that serves a very different function.

Sex is one thing. Love is another. Often, sex has nothing to do with love or even a romantic connection, nor should it. Only in The Prison do they try to convince you otherwise.

The Alpha Male 2.0 does not shy away from this reality. He does not downplay the importance of sex for his long-term happiness as many beta males do. He does not try to suppress his natural desire for sex for some greater good as many traditional men do. He also doesn’t try to deny his need for sex and sexual variety and lies to himself about it like Alpha 1.0s tend to do once they settle down with one special woman.

The Alpha 2.0 makes no apologies for who he is and what he is, and he does not allow society to dictate what he should or should not be.

Sexual freedom is the option of having mutually consensual sex whenever you want with whichever legal adult you want without having to get permission from anyone. That means that long-term monogamy is not a part of the Alpha 2.0 world. You can have long-term relationships or even marriage, but you can’t be 100% sexually monogamous. Since converting to Alpha Male 2.0 17 years ago, all of my relationships, even serious ones, my marriage included, were and are 100% sexually open. Whenever a woman catches my fancy, I have sex with her (yes, I wear condoms when needed, I’m an adult about this), even if I’m dating or in love with someone else. There is no cheating. I never promise sexual monogamy, and all the women in my life continue to be with me anyway.

Now and throughout history, Alpha Male 1.0s and betas have destroyed their happiness, finances, families, careers, and even their lives by deluding themselves into thinking that long-term monogamy will work for them. The Alpha Male 2.0 walks a different path, one more realistic and conducive to long-term masculine happiness.

Fourth Freedom: Social Freedom

The final type of freedom is social freedom, which means the ability to take action without regard to negative social reactions from society. As you might be able to see by now, many things the Alpha 2.0 does will not be readily accepted by those within The Prison. As a man breaking free of The Prison, some people are going to be upset at how you live your life. This might include people close to you, such as your friends, family, co-workers, women, people in your neighborhood or city, and people you communicate with regularly online.

If you hesitate to take needed action to improve your life because you fear some of those people are going to give you a hard time (which some will), then you are not socially free. You are still an inmate of The Prison, snapping yourself back into line for fear of disapproval from others.

This all goes to the concept of Outcome Independence, something I’ll be describing in Chapter 21. Outcome Independence simply means you don’t give a shit. If someone screams at you, rejects you, insults you, lectures you, tells you you’re being a horrible person, or tells you to change, you shrug and move on. You don’t get mad. You don’t get scared or concerned. You don’t argue with them. You just smile and move on with your life.

This is not to say there are no constraints you must abide by. Obviously, you must obey the law. Nowhere in this book will I advise you to do anything illegal. Obeying the law is actually a requirement of the Alpha 2.0, since violating the law means you will eventually get caught. Getting caught means fines and/or imprisonment, which will remove both your happiness and freedom, two of our key traits.

However, if you live in a country with an excessive amount of laws or other conditions that infringe upon your happiness, it does behoove you to leave that country and find a new one with a minimum number of conditions restricting your freedoms. I moved from the USA (high taxes, excessive business regulations, worsening economic conditions, increasing crime, increasing civil unrest, declining infrastructure, and people constantly furious about politics) to Dubai (zero income taxes, zero crime, best infrastructure in the world, far fewer business regulations, booming economy, and no one cares about politics). And if you think you’d hate Dubai, that’s fine, don’t move there, but move somewhere else. There are over 190 different countries in the world and I’m sure you’ll like one of them better than your current country. We’ll cover this in more detail in later chapters.

It’s also critical to not infringe upon the freedom of others. Chapter 10 will explain your personal code of conduct, and adhering to this is every bit as important as following the law.

The point here is just because the Alpha 2.0 lives a life of social freedom, it does not mean he’s some ravaging barbarian causing chaos and harm to others. He’s a good man, and he’s good for the world around him. I’ll explain this in detail in the next chapter.

An Abundant Life

If you’re a desirable, single man and have great dating skills, but are not currently having sex with any women, what’s the point of all that freedom and ability?

If you have a very outgoing people personality and have strong skills in business, marketing, or finance, but sit on your ass all day smoking weed and watching TV shows, what’s the point of having those skills? What value are they actually bringing to your life?

This brings us to the final key trait of the Alpha 2.0: he lives an abundant life. Unlike the four traits above, abundance is a result of traits rather than a trait itself. An Alpha with all four of the key traits and who puts them into action will very quickly begin living an abundant life.

Abundance in this context is highly subjective. Different men will often have different opinions on what things like lots of money or lots of sex means, based on one’s personality, culture, upbringing, age, and desires. I’ll define some basic parameters in a minute, but realize the exact ideal amounts of things like money, sex, love, social relationships, and even health are going to be largely up to you. I can’t tell you what a good income is for you or what an appropriate amount of regular sex is, and neither can anyone else.

The point is that the Alpha 2.0 does not go without these things.

How Much Is Abundant?

This all begs the question, how much money is needed? How much sex? Although these are subjective concepts based on many factors, we have to start somewhere, and this means we must quantify at least a basic starting point.

I will describe some specific baseline minimums an Alpha Male 2.0 must have to live a consistently happy and free life. They may apply to you perfectly, or they may require some modification based on who you are or where you live. Regardless, they should give you a good idea of what to shoot for and maintain.

Money Baseline

There are four financial minimums for the Alpha 2.0 lifestyle:

Annual income of at least $85,000 in US dollars or the equivalent.

This income is 100% location-independent. You can go anywhere in the world you want, any time you want, stay away for as long as you want, and the income continues regardless.

The ability to earn the above income without having to work more than 30 hours a week on average once its established.

The ability to recover the above income within 6–12 months if you ever lost it for reasons beyond your control.

I had been teaching a $75,000 minimum annual income figure for many years based on some research and some educated guesses on my part. Then I read a study quoted in the book Abundance by Diamandis and Kotler, where they surveyed over 450,000 Americans on exactly what made them happy. The study discovered that the more money people made, the happier they became. Interestingly, this dynamic leveled out once people hit an annual income of $75,000. Making income beyond this point didn’t seem to make people any happier, at least on average, but $75,000 annually was required to get to that happy state. I started researching other happiness studies and they all seemed to indicate that same magic number, or close to it: $75,000 a year for maximum happiness for most people.

However, this was all 10-15 years ago and inflation has increased all over the civilized world since then for numerous governmental and economic factors we’ll get into later. New studies started to show that you needed an income somewhere in the $80K-$93K range. So, while I used to teach a $75,000 minimum income, I’ve now increased that figure by about $10,000 for a new figure of $85,000 per year needed for Alpha Male 2.0 status. If you make below that, you are simply not experiencing the amount of happiness you could. If you wish to make more than that (I make many multiples of that figure) that’s certainly fine too, but it’s not required.

To be clear, this means you make $85,000 in US Dollar equivalents per year before paying any taxes but after you pay out all of your business expenses (if you own a business, which as an Alpha Male 2.0, you should).

This is not a hard and fast number that applies in all circumstances in all regions. If you live in downtown New York City and support three children, $85,000 isn’t nearly enough. If you live alone in The Philippines or rural Bolivia and have no debt, it might be too much. Feel free to make some adjustments, but if you don’t make at least $85,000 per year, it’s very likely you are suffering from financial lack, and thus are missing our Alpha 2.0 requirements of consistent happiness and financial freedom.

As we discussed above regarding Freedom of Action, it’s also important that your $85,000 per year income doesn’t require you to work long hours. The world is full of men who make way more than $85,000 but have to work 50-60+ hour weeks to maintain it. These men are not free, and thus not living the Alpha Male 2.0 lifestyle. We’ll be discussing time management in Chapter 14.

Most people understand the value of a good income and not working too hard, but they tend to forget about the replicability of that income, which is the final item in our above list. Not only must you make at least $85,000 per year on fewer than 30 hours per week, but if you suddenly lost that income due to factors beyond your control, you should have the ability to fully restore that income within a matter of months.

If you instantly destroyed all of my current sources of income and threw me into a distant city, within 6-12 months I would be making my current income once again, or damn near it, even if the economy was poor.

That’s true financial freedom. I know too many men with decent incomes who are fearful that someday they may get laid off from their jobs, or that some change in the economy, law, or industry will wipe out their business. They live in a constant state of nagging fear because they know in their hearts they could never make the income they now enjoy if that were to happen. That’s not happiness, and that’s certainly not Alpha 2.0.

On top of this, the entire Western world is in a slow state of collapse. Countries like the USA, Canada, and many in Western Europe will collapse economically in our lifetimes. In addition, changing technologies like blockchain and AI will put a lot of people out of work. This means the ability to replicate your income becomes not only a good thing to have, but a mandatory one for long-term happiness and stability.

Lastly, your income must be 100% location-independent. Your income can not root you to one particular city, country, or region. Alpha Male 2.0 is about freedom, and you do not have true freedom if you are stuck in a particular area in order to pay your bills. As an Alpha Male 2.0, you should be able to travel, live, or visit anywhere in the world, whenever you want, for as long as you want, with no dip or disruption of income whatsoever. I live abroad and travel all over the world on a regular basis. This is because all of my income from my various businesses and income streams continue no matter where in the world I am, provided I have an internet connection (which you can always get anywhere).

You may argue that you don’t need location-independent income because you like your current city or county and/or don’t like any other cities or countries or don’t like to travel. This is completely irrelevant. Ask yourself these questions:

You may like your current location now, but will you always, forever? Depending on how old you are, you could be alive another 50 or 60 years or more. You’re saying you’re never going to change your mind about this over that period of time? Highly unlikely. What happens if you do change your mind? Then what?

Wouldn’t you like to take a vacation away from your current location for more than a week or two a year? Wouldn’t you like to travel or take a vacation for literally as long as you want with no return date? Wouldn’t that be nice?

Your current location might be fine now, but will it be that way forever? What if something happens to your current location in the future that makes it a less nice place to live? Ask people who live in places like Argentina, Germany, New York, London, Venezuela, or California. These places used to be great places to live and people who lived there thought they could live the rest of their lives is there in happiness. Now these same people are leaving, have already left, or are angry that they’re stuck there. Personally, I loved living in the United States back in the 1980s and early 90s, but things change, and by the time I left the USA in early 2021, I couldn’t wait to get the hell out of there. As I already mentioned, most of the Western world is in a state of collapse. Wouldn’t you like to have insurance against future problems where you live that are outside of your control? Being forced to be unhappy in the future because you’re stuck in a crappy or declining city, country, or region is not Alpha 2.0. We’ll discuss Western economic collapse in great detail in chapter 7.

Sexual Baseline

Now we need to cover sex. Regular and abundant sex is critical to a man. Here are the four sexual baselines for the Alpha 2.0 lifestyle:

You have the ability to have sex with at least two new women within four weeks of losing your current source of sex (wife, girlfriend, woman you’re dating, or friend with benefits).

You have sex regularly, at least a few times a month, regardless of whether or not you currently have a wife or serious girlfriend.

You are having sex with at least two women every six weeks at the most. Only having sex with one woman, no matter how amazing she is, means that one woman controls your entire sex life, and that’s not freedom.

You consider all the women you have sex with at least cute. Only having sex with women you consider average-looking or ugly isn’t going to make you happy in the long run, and damages your self-esteem.

Once a man has accomplished the four sexual baselines above, he never needs to worry about going without sex or female companionship ever again. Never again will he be clingy with a girlfriend or wife. He knows that his vibrant, passionate, and exciting sex life will continue uninterrupted even if he breaks up or gets divorced.

If these parameters sound unusual, impossible, or unreasonable to you, don’t worry. We’re going to cover all four of those items in detail in future chapters so that you’ll fully understand and accomplish them, but here I’ll cover some initial questions you may have.

The reason the Alpha 2.0 needs to have sex with two women instead of one in four weeks is that if you have the ability to have sex with only one new woman, you are much more likely to start thinking that one woman is your only source of validation, sex, love, and/or companionship. You will very likely start getting needy, jealous, clingy, or territorial with her; all of which are beta or Alpha 1.0 traits. I’ve known and worked with hundreds of men and this kind of thing happens all the time. (Don’t believe me? Ask women about it!) You must know that you can always have sex with someone else; moreover, someone else who is cute. This keeps your confidence and Outcome Independence levels high.

This is exactly why absolute sexual monogamy will never work for the Alpha Male 2.0. You can’t have any one woman control your entire sex life, which is exactly what happens when you’re monogamous to her and she says no to sex, or the kind of sex you like, or is unavailable for sex. This does not make a man long-term happy (unless he has an unusually low sex drive). I’ll elaborate on non-monogamy in great detail in future chapters.

You also need to have sex regularly. Every Alpha is different. You may be a horny bastard and need sex every day, or you may be a more even-keel guy and may need sex just once a week or two. The point here is to never go long stretches without sex and to never get used to going without sex or reduced sex just because you’re married, too busy, or too lazy. As a masculine Alpha Male, sex is important, and you need to have it often! Don’t bullshit yourself about this. Too many betas and Alpha 1.0s do this to their detriment.

The Tires or the Engine

Before we wrap up this chapter and get to the good stuff, I have to pause for a minute here and deal with a problem I already see growing in your mind. Because of Societal Programming (something we’ll be discussing in Chapter 3), when I start talking about all this money and sex stuff, the brainwashed part of your mind might start saying something like:

Jeez this guy is shallow! Money and sex? Is that all that’s important? Why does he keep harping on those two things? What about things like love, children, commitment, fitness, spirituality, giving back to your community, and making the world a better place? Money and sex aren’t all that matters to a man!

Correct! That isn’t all that matters. In Chapter 8, we will be discussing the importance of those other areas, including physical fitness. Yet, money and sex are required as a foundation in your life to accomplish all those other things.

Visualize this:

Picture the coolest motorcycle you’ve ever seen in your life. Even if you’ve never ridden one, imagine you’re cruising down the freeway on that motorcycle, blasting through the wind, having a great time.

All of a sudden, the cycle starts fishtailing badly. You glance behind you and see that the rear tire is going flat. You yell a few choice words and are lucky enough to carefully slow down and pull over without an accident. You hop off and examine the tire.

Sure enough, there’s a small screw embedded in the thing. No problem! You’re a prepared guy, so you pull out your portable tire patch kit and get to work.

While you’re working, a man walking his dog passes by and stops to observe you. You see him and give him a friendly nod. He glares back at you and shakes his head, disapproval in his eyes.

My goodness, you really are shallow, aren’t you? he says.

Excuse me? you respond, not understanding.

Here you are, he says, Doing all this work, spending all this time and effort on your tire. Is that all that’s important to your motorcycle? The tires? Is that all that matters? What about the transmission? Or the engine? Do you seriously think the motorcycle’s engine is less important than the tires? You are so superficial.

You smile silently to yourself, realizing this poor bastard is brainwashed by The Prison, and you answer, "No, I don’t think that at all. The engine is indeed more important than the tires. But without two working tires on a motorcycle, the engine doesn’t really accomplish much, does it?"

The Importance of Money and Sex

A motorcycle’s engine is more important than its tires, yes. Regardless, I don’t care if you have the most expensive, top-of-the-line motorcycle money can