The Psychology of Color

How Colors Shape Mood, Emotion, and Decision-Making

Ana Bursi

🙏 DEDICATED TO:

the curious observer, the mindful creator, and the everyday magician who knows that a little color can change everything. 

This is for the artists, the thinkers, the brand builders, the comfort seekers, and the mood makers. 

May you never see color the same way again.

Ana Bursi.

The Psychology of Color

How Colors Shape Mood, Emotion, and Decision-Making

✍️ Introduction:

Why Color Psychology, and Why Now?

Look around. 

Before you read a word, before you shake a hand, before you form a thought—you’ve already experienced color. It’s in your space, on your clothes, in your emotions, and embedded in your decisions. You just don’t always realize it.

That’s where this book comes in.

The Psychology of Color isn’t just about theory—it’s about awareness. It’s about giving you the tools to recognize how color shapes your life, your brand, your style, your environment—and your mind. This isn’t just for designers or artists (though they’re definitely welcome). It’s for anyone who wants to live more intentionally.

You’ll find insight, science, cultural quirks, and yes—a little style advice. But most of all, you’ll find clarity. Because once you understand how color works on you, you get to work with it, not just around it.

Let’s turn perception into power. 

Let’s start seeing color on purpose.

The Psychology of Color

How Colors Shape Mood, Emotion, and Decision-Making

Chapter 1: What Is Color Psychology... Really? 

Color isn't just decoration—it's communication. From ancient temples to fast-food logos, color has always been more than meets the eye.

When you think about color, you probably picture paint swatches, fashion choices, or maybe your favorite neon sign. But color is more than just aesthetics—it’s a psychological language. It can calm us, energize us, even influence the choices we make without