From Scratch to Reality Creating Influencers with AI

From Scratch to Reality Creating Influencers with AI

Oguzhan Kocakli

Published by Oguzhan Kocakli, 2025.

Table of Contents

Title Page

From Scratch to Reality Creating Influencers with AI

1. Introduction

2. Defining Physical Characteristics

3. Creating Realistic Characters

4. Developing Personality Traits

5. Creating Consistent Character Series

6. Technical Challenges and Solutions

7. Ethical Considerations and Responsibilities

8. Advanced Techniques

9. Tools and Resources

10. Conclusion

About the Author

​From Scratch to Reality

Creating Influencers with AI

​Oğuzhan Koçaklı

2025

1. Introduction 

2. Defining Physical Characteristics 

2.1. Skin Tone 

2.2. Eye Color and Shape 

2.3. Hair Color and Style 

2.4. Body Proportions 

3. Creating Realistic Characters 

3.1. Effective Prompting Techniques 

3.2. Prompt Structure and Organization 

3.3. Style and Quality Keywords 

3.4. Negative Prompt Usage 

4. Developing Personality Traits 

4.1. Selecting Character Archetypes 

4.2. Motivation and Goals 

4.3. Backstory 

4.4. Speech Style and Language Use 

5. Creating Consistent Character Series 

5.1. Visual Consistency 

5.2. Different Poses and Expressions 

5.3. Various Environments and Outfits 

6. Technical Challenges and Solutions 

6.1. Ensuring Anatomical Accuracy 

6.2. Light and Shadow Management 

6.3. Controlling the Level of Detail 

7. Ethical Considerations and Responsibilities 

7.1. Cultural Sensitivity 

7.2. Managing Expectations 

7.3. Copyright and Legal Issues 

8. Advanced Techniques 

8.1. Style Transfer and Adaptation 

8.2. Creating Hybrid Characters 

8.3. Animation and Movement 

9. Tools and Resources 

9.1. Recommended AI Models 

9.2. Reference Materials 

9.3. Community and Support 

10. Conclusion 

​1. Introduction

In this guide, we will explain step-by-step how to design hyperrealistic  digital influencers  using Artificial Intelligence (AI) tools like Stable Diffusion and Flux. Our aim is to create a virtual influencer who looks exactly like a real person – so much so that those who see their posts cannot realize they are not actually a real individual.

Achieving this is a process where creativity and technique intertwine. We need to model a visually perfect character (physical characteristics, facial features, etc.) and also imbue this character with a personality and story. Then, we will generate photographs of this character in various poses and environments and present them with text captions, just like on social media.

Let's briefly touch upon LoRA (Low-Rank Adaptation): LoRA is a method for teaching large visual models (like Stable Diffusion) new features without having to retrain them entirely. In this guide, we will use LoRA to teach the model our character's face and style, enabling us to generate them consistently, repeatedly. Thanks to LoRA-enabled tools, our character's face will remain the same in every photo, just like in the photographs of a real person.

Guide Content: We will first cover how to define our character's physical characteristics (skin tone, eyes, hair, body structure, face shape, etc.). Then, we'll move on to prompt writing techniques – methods for communicating our requests to the AI most effectively. Following that, we will focus on the character's inner world, creating a personality, motivation, and backstory.

After accomplishing these steps, we will address the truly challenging part: consistency. How do we ensure the character remains the same person across many different images? (This is where LoRA comes into play).

Furthermore, we will offer solutions for technical challenges that might arise during production – we'll detail how to correct issues like the AI's infamous problems with incorrectly drawn hands or inconsistencies in light/shadow.

In the final sections, we will discuss the ethical dimension of this work (responsibilities regarding the character's use, the limits of representing reality, etc.) and, for the curious, take a brief look at advanced techniques (adapting to different art styles, animation, etc.).

At each step, you will find concrete examples and tips to apply what you learn. For instance, we will break down how a complete sample Instagram post (visual + text) is prepared.

Remember: Creating a realistic digital character is an art. As you read this guide, we encourage you to experiment alongside. You will see results not just by reading, but by applying the steps incrementally. If necessary, return to the guide and revise your settings – just like a sculptor slowly shapes their statue, you will perfect your character.

Let's begin: First, let's design your character's appearance.

​2. Defining Physical Characteristics

When designing a character , the first step is to describe their physical features in detail. This description isn't just for visualizing in our minds; it's essential for providing the correct prompt to the AI model. We need to finalize the character's  skin tone ,  eye color/shape ,  hair color/style ,  body structure , and  facial features .

We will address each of these sub-features individually, showing how to express them with examples. This increases the chances of generating the exact look you want from the model. Furthermore, the decisions you make at this stage will define your character's overall aesthetic, making it easier to create consistent content later.

Note: When writing prompts, we will use English as much as possible. Since models like Stable Diffusion are trained largely on English data, describing physical features and other details in English yields the most accurate results. While explanations in this guide are in Turkish [originally], we will specify English terms in parentheses when discussing communication with the model.

​2.1. Skin Tone

YOUR CHARACTER'S skin tone is a foundational element of their overall appearance. You should specify the skin tone clearly and specifically in the prompt. For example, instead of just saying dark skin, use a more detailed phrase like "bronze tan skin with warm golden undertones."