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Classic British inns, with pubs on the ground floor and travelers’ rooms above, are beloved local establishments known for their cozy atmosphere, friendly banter, and hearty food. 🇬🇧 But in 2022, a one-two punch—pandemic restrictions and year-over-year declining alcohol sales—hit pubs and hotels across the UK hard. Greene King, a storied British pub, brewing, and #hospitality company, was no exception. The challenge: create a new, destination-led hotel brand that met modern standards while staying true to the company’s rich heritage. Together, Greene King and IDEO balanced tradition and innovation to create the new premium Everly Hotels Collection, which launched just two years after the project began. Learn more: https://lnkd.in/gVaPErqr

The team here at IDEO U really appreciate being mentioned in this piece from The Economic Times Best Online Design Certification Courses to Learn and Boost Your Creative Career in 2025: https://lnkd.in/ejR2sGpp And with courses ranging from storytelling, to leadership, to building teams, to strategy, it's not just creatives who will find something worth learning. www.IDEOU.com IDEO #CreativeLeadership #Upskilling #PerpetualLearning #CareerBoost

Learner Exclusive 👉 Join the very first run of our new Creative Leadership Workshop and get access to a live Q&A with IDEO CEO Michael Peng & IDEO Chair Tim Brown. This event is only available to learners enrolled in the Creative Leadership Workshop! Enrollment deadline: Thursday, August 21 @ 11:59pm PT This conversation will bring to life the ideas you’ll explore in the workshop, which draws from Mike and Tim’s IDEO U courses on collaboration and creative leadership. You’ll hear directly from two leaders who not only shaped IDEO’s past but are actively guiding our future. Walk away with fresh inspiration for your creative leadership journey. We hope you can join us! Enroll in the workshop: https://bit.ly/4mk95RF

An idea in its early stages is like a flickering flame, easily extinguished by hesitation or misalignment. 🔥 When data and arguments weren’t enough to shift a client’s mindset, our IDEO Shanghai team turned to something more visceral: designing experiences to help leaders gently challenge their assumptions and expand their perspectives. Through a strategic workshop with an immersive exhibition in Shanghai, the team turned key insights from internal research, market trends, and consumer home visits into tangible exhibits—concrete facts that couldn’t be ignored. Francesca Wang and Alpher X. share more in our latest “Making Of” series. https://lnkd.in/gaWcWsRK

Jennifer Lo's approach to futuring focuses on the near future–5-15 years out, instead of 50 or 100 years. A favorite insight: “Signals that are way out on the edges give you a glimpse of a possible future…but we don’t make any decisions based on just one signal.” For those who joined us today, what was your favorite takeaway?

❓Every company wants AI. Most don’t know where to start. IDEO is solving this exact problem. Jenna Fizel, co-managing director of their Emerging Tech Lab, explains how IDEO is turning brand uncertainty into sustained revenue growth. 💡𝐓𝐡𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡? Focus on human-centered solutions, not just cutting-edge technology. Learn more about IDEO’s AI approach at https://lnkd.in/eDdyByp8. #kyuxAI #AI #designthinking #IDEO

"The technologists are becoming philosophers." At our recent Signals of TEDAI San Francisco event, Savannah Kunovsky led us through provocative questions for our guests to ponder. What is your philosophy on the future of #technology? 🔮

Learn how to think like a futurist with Jennifer Lo, live on 13 August! 🔮 Details below 👇

"If we don't innovate new ideas through that creative process, then what's going to happen with artificial intelligence?" 🤔 IDEO alum and #AI expert Ovetta Sampson encourages us to generate new creative ideas and push our work forward. Thanks to TEDAI San Francisco for the discussion!

In our pursuit of future-forward thinking, we often find ourselves recycling outdated paradigms—flying cars, Jetsonian inventions, neon-lit cityscapes. This phenomenon, known as the “used future,” refers to the adoption of established ideas and models without critical examination of their current relevance or efficacy. It’s an easy trap to fall into, and one that can limit the potential of new products or businesses or strategies long before they get built. Jennifer Lo, IDEO’s futurist-in-residence, shares five techniques for avoiding outdated visions of tomorrow: 🟥Identify emerging signals 🟥Question the framing 🟥Prototype tangible futures 🟥Create human narratives 🟥Design nascent paradigms Explore further in our latest piece: https://lnkd.in/gAs6GjMK