Whatnot

Ever wonder how Whatnot keeps millions of users engaged throughout 175,000 hours of live streams every week? 💡 We just published a blog post about personalized discovery, revealing how we tackle feed ranking with online predictions. 🚀 Whether you're into machine learning, recommendations, or love seeing how high-growth platforms work under the hood, this blog's for you. Check it out below. #LifeandWhatnot #Engineering #MachineLearning #RecommendationSystems #BehindTheScenes https://lnkd.in/grFBe_ez

It's always fun topping the charts—check out yesterday's "Top Charts" for Shopping apps! Our community is always busy buying, selling, and simply hanging out on Whatnot. Give us a download and see what all the buzz is about. #lifeandwhatnot

It was a memorable few minutes for KTLA's Rich DeMuro, who swung by sneaker storefront COOLKICKS to see live shopping in action. ⚡ Streaming straight from the back room, Adeel Shams sold $10,000 in sneakers on live TV in just a few minutes, but that's not all. COOLKICKS has sold over 200,000 sneakers in the last nine months on Whatnot. 🚀   Check out the full segment to see what they're calling "the future of e-commerce." #lifeandwhatnot

At Whatnot, sellers host live shows 24/7 in all your favorite categories. But one of our most popular and adrenaline-pumping events is our bi-annual card show, with over 5,000 sellers and 100,000 buyers getting in on the fun. At this year's event, there was no shortage of action — check out a few highlights: ⚡ Cardboard 47 brought in over $1.3M in one show ⚡ Hobby Box saw over 34k in orders from one show ⚡ Gamer's Choice hosted a 96-hour marathon, resulting in over 20k orders Check out the video below from one of our sellers sharing their biggest livestream yet. Want to get involved? We're hiring. Check out our new careers page at careers.whatnot.com. #workandwhatnot

Running a business on Whatnot means juggling a lot—prepping for shows, shipping orders, staying connected with buyers, and everything in between. That’s why our latest product updates are focused on making the operational side of selling simpler, faster, and easier to manage: - Account Health Dashboard: Track on-time shipment rate, fulfillment success, and policy standing—all in one place. Now in beta in select categories.  - Fulfillment Tools: Generate packing slips before labels, sort batches by order data, and manage shipments more efficiently from Seller Hub. - Notifications Hub Filters: Quickly filter between All, Buyer, and Seller messages to find what matters most. These updates are designed to help Whatnot sellers run smoother, faster businesses. Read the full post below.  #Whatnot #LivestreamSelling #SocialCommerce #WhatnotSellers

Our first-ever European Market Report highlights how livestream selling is unlocking new opportunities for sellers, expanding global reach, and deepening customer connections. An incredible 65% of live sellers in Europe make over $10,000 per month, with more than half going live at least three times per week. Some new Whatnot stats that we’ve unveiled: -European sellers on Whatnot increased 600% year-over-year -340,000 hours of Whatnot livestreams are watched weekly across Europe—the same amount of time visitors spend exploring The Louvre -The average European user spends 65 minutes per day on Whatnot -Cross-border sales between the U.K., France, and Germany grew 40% month-over-month, with some markets seeing 60% of sales internationally -Fashion is the fastest-growing category, with sellers moving 25 items/hour on average Live shopping is here to stay—and it’s reshaping how we buy, sell, and connect. Read the full 2025 European Market Report: #LiveShopping #Whatnot #EuropeanMarket #RetailInnovation #Ecommerce #LivestreamCommerce

At Whatnot, one of our cultural principles is to "Have fun and Be Nice." We're intentional about creating an environment where we work hard and support one another, making our inclusion in Newsweek's "America's Greatest Startup Workplaces of 2025" even more special. Check out the full list of "exceptional companies across the U.S. that have created dynamic, supportive, and rewarding environments for their employees" below. #workandwhatnot #whatnot

Influencer Marketing Manager Elisha Fronda has been with Whatnot since day one. Four years ago, Elisha graduated from Grand Canyon University with a degree in business management. It was at the height of COVID, and the plans he had to work in the sports industry were derailed. Instead, he took a job at a new startup, Whatnot, packing boxes inside the founders' garage. Today, Elisha partners with some of our platform's top sellers and influencers, making a meaningful and lasting impact on the business. But Elisha's work doesn't stop there — he's committed to leading by example, connecting with, mentoring, and recruiting students from his alma mater. Read more about Elisha's inspiring journey and his advice on not being afraid to start from the ground up.

What's the best part of working at Whatnot? It's the people. It's the culture designed to prioritize team over ego, genuine collaboration, kindness, and fun. Today, we're thrilled to learn that we landed #6 on Forbes' Best Startup Employers for 2025 — proving that when you invest in your people, magic happens. At Whatnot, we're not just building for our community; we're shaping what an incredible workplace culture can be. Want to learn more? We're hiring. Check out our careers page at careers.whatnot.com. #workandwhatnot #whatnot

We’re rolling out new tools to help sellers drive sales, simplify operations, and build stronger connections with buyers. Here’s what’s new: ✔️ Variants (Beta) – Offer multiple product options—like size or color—in a single Buy It Now or Flash Sale listing. No more separate listings for every variation. 💰 Payout Updates – Get clearer visibility into your earnings with new Seller Hub tools, including earnings breakdowns, improved payout statuses, and custom date filters. 🏆 Rewards Club Season 3 – Sellers can re-enroll in their seasonal loyalty program for buyers with one click, customize tier names and badges, and create an experience that keeps buyers coming back. Learn how these updates are helping Whatnot sellers streamline their business and grow: https://lnkd.in/g9QJT3qg #livestreamshopping #socialcommerce #Whatnot