Whatnot

🪙 The future of coin collecting is live – and it’s happening on Whatnot. What was once a niche hobby is now one of the fastest-growing categories on Whatnot – driven by real-time access, global reach, and a new wave of interactive, community-driven shows. In the past year alone: - 📈 U.S. coin sales on Whatnot are up 167% - 🛒 Orders grew 191% - 👥 Monthly buyers more than doubled - 🌍 Global expansion is booming – with 500% growth in the UK and 1,300%+ in Germany Sellers are redefining what a “coin show” looks like through immersive formats, and digital-first collecting experiences that bring new energy (and new collectors) into the fold. 🗓️ Join us for the first-ever Whatnot Coin Show, August 29 - 31 Celebrating the past, present, and future of coin collecting - live. Check out our latest blog post to learn more: https://lnkd.in/eWPveFjG #LiveSelling #Whatnot #Coins #WhatnotCoinShow

A new nationwide survey of Whatnot sellers reveals how live selling is emerging as a powerful tool for resilience, community-building, and new revenue streams in the current economy. 📊 Here’s what we found: - Nearly 90% of Whatnot sellers are highly optimistic about their economic outlook, and 76% expect to substantially grow their business - Over 40% of Whatnot businesses say live selling brings in more repeat customers over any other channel - More than 1 in 3 brick-and-mortar sellers say their live show sales have exceeded in-store sales over the last three months Many sellers are now hiring, expanding, and building businesses that started with a single live show. Learn more in our latest blog post below.  https://lnkd.in/es6Gc2qG #SmallBusinessLive #LiveSelling #Retail

This week, we announced that we’re expanding our team in Seattle by tripling our headcount with more than 75 new positions across Product, Engineering, Design, and more over the next six months. Seattle is home to world-class builders, and we’re investing meaningfully here to shape the future of shopping. These roles will directly support sellers who turn their passions into lasting businesses every day on Whatnot. 🌟 Be part of what's next → careers.whatnot.com. https://lnkd.in/eVb9V4WS #WorkandWhatnot  #SeattleTech #Hiring  #LiveShopping #Ecommerce

🚀 Whatnot Went Beyond The Con at SDCC 2025  In July, San Diego Comic-Con 2025 became more than just a physical event, it became a platform-wide celebration on Whatnot. With “Beyond The Con,” we transformed SDCC from a convention center exclusive into a global digital experience. While the energy surged in San Diego, sellers across the U.S. streamed exclusive drops, limited collectibles, and unforgettable moments to fans everywhere. 🎉 Key Highlights: 🔥 Over 3,000 shows went live, with 1,100+ sellers bringing the energy 📈 Comic sales more than doubled compared to the previous week — a record-breaking weekend for sellers, creators and artists 💥 Chalice Collectibles crushed it with exclusive Naruto & Frieren Pops that made their global debut on Whatnot 🤝 We partnered with Marvel for a special release of Comic Trading Packs celebrating the launch of Fantastic Four: First Steps, bringing exclusive comics and content to fans both online and live from the SDCC floor 🧱 Pop Mart, LEGO, and Disneyana sellers brought the heat, with major buyer engagement across categories Instead of pouring into flashy off-site activations, we reinvested in our community. Whether it was via fee reduction, in app merchandising or seller booths equipped with branded kits, Whatnot made sure sellers felt seen, empowered, and connected. We didn’t just show up at SDCC, we scaled it. #SDCC2025 #WhatnotLive #BeyondTheCon #Comics #Toys #Collectors #LivestreamCommerce #Marvel #LEGO #PopMart #Disneyana #ComicConRecap

In the U.K., Whatnot is officially the #2 shopping app and a Top 10 overall app! From sports cards to coins, sneakers to handbags, our community continues to shape the future of live shopping. A huge thank you to all our buyers, sellers, and passionate community members for making Whatnot one of the most loved (and most downloaded!) apps in the UK. 🚀 #LifeandWhatnot #Whatnot #LiveShopping #Ecommerce #TopApps

This month, we're recapping the top tools for attracting buyers—and introducing new features to help sellers better understand show performance, communicate more effectively, and turn browsers into loyal customers. 🛍️ Top 5 Features to Attract Buyers From coupons and flash sales to rewards and reduced shipping, these tools are helping sellers turn engagement into growth. Check out the blog post to learn more.  📊 Post-Show Metrics Because the impact of a live show doesn’t end when the stream does. Sellers can now see post-show performance data, giving them clear insight into what worked and where to optimize next time. 💬 A New Direct Messages Inbox Simplified, reliable communication between sellers and buyers—because real relationships drive repeat purchases. See how these updates are helping sellers run their businesses even better. https://lnkd.in/ecUDk78q

Since launching our Outdoor Category in late May, we’ve seen a wave of momentum from both sellers and buyers, united by a love for the outdoors and the energy of live shopping. 📈 Buyers are up 315% since last year 🎣 Searches for “fishing” are on track to double year over year ⛺️ Sellers are moving everything from tents and tackle boxes to vintage reels and survival kits 🌲 And weekly buyers are up 70% since just last month Whether you're into backcountry gear, collector-level finds, or everyday camping essentials, there’s room for every kind of outdoor enthusiast to go live and tap into this growing community. Check out how the Outdoor category is heating up in our latest blog post. https://lnkd.in/e2Nsvj4q

Earlier this week, we welcomed a group to our NYC office for an evening with Whatnot's Data, AI, and Trust & Safety teams. From the role of LLMs in marketplace integrity to building our own in-house rules engine, the conversations were thoughtful, energizing, and focused on solving real-world problems at scale. Thank you to everyone who joined us—it was great to connect and share a glimpse into how we’re building safer, more resilient systems. If you’re passionate about trust & safety, data, or AI, check out the open roles on our team. https://lnkd.in/g2gSw2DY #TrustAndSafety #AI #MachineLearning #LifeandWhatnot #NYCTech

Whatnot has been named one of Ad Age's Hottest Brands of 2025 We’re excited to be featured on this list of just 20 standout brands. This profile highlights how Whatnot is: - Rapidly scaling with a 400% increase in new platform registrations this year - Carving out a uniquely curated platform experience for buyers, while helping brands engage with their communities and new customers to share the story behind their products, and - Allowing brands and businesses to move inventory fast, using tools to create unique and exciting opportunities to access their products Let’s keep it going.🔥 https://lnkd.in/euhnAj6K #LiveShopping #AdAge #HottestBrands2025

Summer is in full swing, and so is the rush to get outside. 🏕️🌲 The Outdoors Category on Whatnot is heating up, with sellers bringing the energy across everything from tents and backpacks to fishing gear and survival kits. The momentum speaks for itself: 📈 Weekly buyers are up 70% since just last month 🎣 Searches for “fishing” are on track to double year over year 🔥 Sellers are now reaching 40% more potential buyers than this time last year ⛰️ And from 2024 to now? A massive 315% increase in buyers Whether you're already selling outdoor gear or thinking about jumping in, now’s the time to tap in. The mountains are calling. 🏔️ https://www.whatnot.com/ #LifeandWhatnot