From the course: Marketing Strategy: Nurturing Your Customers
Customer nurturing: The basics
From the course: Marketing Strategy: Nurturing Your Customers
Customer nurturing: The basics
- Nurturing your customers is the only way to profitably scale your business. Think of your marketing strategy as three pillars. Awareness, how you introduce your company to new potential customers. Trust, synonymous with brands. 75% of people won't buy from a company they don't inherently trust. And nurturing. Once someone's aware you exist, how do you turn them into a customer and keep them coming back? I'm Eric Huberman. I've built and sold two e-commerce companies and I've helped grow over 4,500 brands through marketing. In this course, we'll discuss the tools used in nurturing such as email, SMS, content and referral programs. We'll walk through the metrics used to monitor your success such as CAC and LTV. We will cover a strategy to set you up for nurturing success, giving you the ability to grow your business quickly and profitably. Now let's get started on successfully growing your business.
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