From the course: Small Business Marketing
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Creating campaigns
From the course: Small Business Marketing
Creating campaigns
- Once you have a sense of what it is that you want to say and where you want to say it, so you've picked all your marketing channels. It's time to get into the nitty gritty of creating your marketing campaigns. A campaign is really just all of the activities that are going to be associated with driving a particular outcome. You see campaigns all the time, likely a back to school sale or a fall clearance sale, or there's a new product launch, and so there's a lot of messaging specific to that one activity. A campaign is a way of centralizing all of the things to move that customer into the activation that you hope to see them complete. Everything from getting a new booking on a website to getting a new client referral, so on and so forth. Now, when it comes to creating these campaigns, I'm going to be honest, one of the fastest and easiest ways to get some ideas is to use an AI resource, something like ChatGPT. You can simply go in and describe very articulately what it is that your…
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