From the course: Small Business Marketing
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Using video in marketing
From the course: Small Business Marketing
Using video in marketing
- It probably doesn't come as much surprise, but the language of today's marketing model is video. And it's not high-polished, highly-presented, highly-perfected video anymore. It's an authentic conversation about something interesting, relevant, educational and so on. If you're sitting on top of a brand and you want to think, how am I going to connect what it is that I'm doing with the world around me, I encourage you to consider video even showcasing your product, sharing your brand story, getting in the act of storytelling. Even telling your personal story as you build your brand is so valuable to the audience around you. When it comes to content marketing strategies, it used to be how do we build a really compelling set of blog posts, or how do we drive social ads that have this narrative arc to them and got all this perfectly picked imagery? And now it's as simple as, let me just pull out a camera and tell you what it is that I'm selling, and tell you over and over and over what…
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